Extending your audiencethrough social media

#QEIICCMasterclass

Agenda

• 1000 Chairman’s welcome • 1005 Introduction

– Kursha Woodgate, Managing Director, Mexia Communications

• 1020 Building a Social Media Community• 1050 Integrating Social Media with Hybrid Events –

– Paul Cook, Managing Director, Planet Planit

• 1125 Refreshments and Show rounds• 1155 Effectively using Twitter to create buzzing

conferences– Caroline Hirst, Associate Project Manager, Kenes UK

Building a social media community

Kursha WoodgateManaging Director

Mexia Communications

“The only thing worse than being talked about is not being talked about.”

Oscar Wilde

• Communications career spanning 18 years, established Mexia in Jan ’06

• Experience in journalism, agency PR, in-house marketing, event management

• Regular speaker on social media and articles published

• UK and overseas experience

Kursha Woodgate

Client experience

Social media strategy

• ICE approach• Identify• Connect• Engage

I – identifyC – connectE - engage

Content planning

• Culture of each social network• Types of content:

N.I.S.O.M

News!

Interactive

Conversation rate, not conversion rate

Sharing - #EIR

Original

Multimedia

The #hashtag…

Check your hashtag…

Managing multiple accounts

Management tools

• Multiple accounts:– Tweetdeck– Hootsuite– Send Social Media

• Setting up alerts– Socialoomph

• Monitoring mentions• Measuring impact and reach– Klout– Socialmention

Promoting your event

• Building fans and followers• Social media links everywhere!• Steady stream of content• Engagement– Before– During– After

Engagement

• Before the event– ICE strategy– Get your hashtag! – register a Twub– Create an event (FB, LinkedIn)– Get sponsors to support #hashtag– Get speakers to support #hashtag– Engage for input – NISOM – schedule content– Establish crisis management process– Make it clear that non attendees can engage remotely during the

event– Get delegates to register their Twitter handle– Follow and create list of delegate tweeps

Engagement• During the event

– Monitor for feedback and comments– Use for Q&A– Promote with Twitterwall and feeds throughout the venue– Share latest news– Important updates and messages (eg lost keys!)– Ensure remote audience is listened to and referenced during event

• After the event– Say your thank yous!– Share feedback– Monitor hashtag usage– Maintain the momentum – build for next time

Extra help

Mexia Communications offers:

• Social media training• Social media consultancy and planning• Outsourced managed content service

info@mexiacommunications.com

@mexiaPRMexiacomms

Mexia Communications