kw2 d hs_conf_2010- es edits
TRANSCRIPT
Regional Program
Goal: Customized message
standard across North Central Texas
Grant funded, transitioning to self-funded
Program Creation
Created the program concept, name
Identified components: Think. Prepare. Act.
Defined content areas
Engaged jurisdictions
Phase 1: Original FeaturesPhase 1: Original Components
• Branding/Logo
• Preparedness Guidebook
• Preparedness DVD (English/Spanish)
• Website (English/Spanish)
• Monthly Press Releases
• Promotional Items
− Playing Cards
− Perpetual Calendars
Phase 1: Original FeaturesPhase 2: Program Outreach
Marketing• Advertising• Billboards• Radio/Cable/Theaters• PR Campaign • Keyword Marketing
Citizen Corps Recruitment DVD
• Chapter per program
Cinema Ad Here
Phase 2: Enhancement and Promotion
Youth Program• Mascot Development• For the Teacher• Website
Online Pocket Emergency Plan• Downloadable and printable• Pocket-size!
Presentation Materials• Materials for all kinds of events
Meeting People Where They Are
KnoWhat2Do PrepareFairSponsored by State Farm
- Preparedness Ally - C.E.R.T. demos, KW2D games,
materials
Add picture from event
Getting Noticed
KnoWhat2Do Prepare FairSponsored by State Farm
- Preparedness Ally - C.E.R.T. demos, KW2D games,
materials
Taking the Message to the Streets
Disaster Preparedness Road Show• September 2007 & 2008
Press Conferences• Severe Weather Awareness Week • Outdoor Warning Systems 2008• Media Day 2009• Youth Program Release 2010
Individual Jurisdiction Events
Website, Twitter• relay real time information on
H1N1
• relay weather events and preparation links/tools
• announce upcoming events (PrepareFair, jurisdiction events)
Regional Planner
Material Supplement
Continuation of advertising
Annual Prepare Fair
Future focuses on Corporate Sponsorship and jurisdiction budgeting
Prepared for 2010 and Beyond
