Slide 1

Assignment on

KWALITY WALLS

CORNETTO

Prepared by Avinandan Karmakar

CLAIMS OF CORNETTO

Cornettofrom Kwality Wall's, that provides fresh, fun and an unique 'made-for-me' consumer experience.

They are young-hearted temptation succumbers who are willing to pay a little extra for that special experience, that special moment.

Target Audience

1

AGE

2

OCCUPATION

3

LIFE STYLE

Age:

Main consumers are 10 to 30 years old people.

Most potential is the age group is 15-25 that covers around 55% of total age segments.

Occupation

Colleege/school going students.

Job holders.

Business persons.

Lifestyle

Consumers belongings from urban, suburban, city, rural are their targeted audience.

Advertisement and Promotional Campaign

Yammi Gautam & Siddhart Malhotra is the brand ambassadors of Cornetto

Website

Own website to connect with cosumers and to know their experience.

Sponsorship

Eye catchy Advertisement and promotional activities

Propagandas

ENGAGE TECHNI-QUE

Unique code to win rewards

slogan

Enjoy the ride

Transfer

Love

Wit and humours

Love theending