Kwality, the original Indian company, was founded in

1956. the first in the region to import machinery for the mass

production and sale of ice cream on a commercial scale  In 1995,  Kwality entered into an agreement with

Lever, and has since been known by its current umbrella name.

At the same time, other brands acquired by Hindustan Lever, such as Gaylord-Milkfood, were phased out in favour of promoting the Kwality Wall's brand

In August 2013, Kwality Wall's extended to Bangladesh, Bhutan, Brunei and Nepal.

History

Kwality Wall's is a subsidiary company of

HUL Having head Quarters in mumbai Kwality Wall's is a major producer and

distributor of ice cream and other dessert products in India, Pakistan, Sri Lanka, Malaysia and Singapore. It is a company of Hindustan Unilever, the arm of Unilever in India, and is an extension of the Wall's ice cream brand of Great Britain.

Kwality Wall’s- the brand with the heart logo. Indulgent treats like Cornetto & Feast (for

teens and young adults), to Paddle Pop (for kids), to family favourites like our Creamy Delight, & Carte D’or and Fruttare (for people who love refreshing fruits)

Unilever is the world's biggest ice cream

manufacturer, operating under the Heartbrand And Kwality Wall’s is present in India since 1993.

Heartbrand products are sold in more than 40 countries worldwide.

Also sold as Algida in Italy & Turkey, Langnese in Germany, Kibon in Brazil, Streets in Australia and Ola in the Netherlands.

KEY FACTS

In 2000 Unilever committed to stop purchasing

HFC (Hydrofluorocarbons) refrigerant cabinets and replacing with new cabinets that use climate friendly HC (Hydrocarbon) refrigerants.

In 2007 in INDIA. Unilever conducted detailed risk assessments

and design reviews before the roll-out of these ‘Green Freezers’ in India.

By early 2012, about 25,000 cabinets--significant reduction in our carbon footprint.

KWALITY WALL’S TASTES SWEETER

WITH 25,000 “GREEN FREEZERS”

traditionally used in cabinets-high global

warming potential (GWP) that ranges from 1,200 to 8,500.

Climate friendly HC (Hydrocarbon)-zero ozone depletion high energy efficiency because of their thermodynamic properties. 

 also proposed the HFC avoidance methodology for standalone cabinets to UNFCCC (United Nations Framework Convention on Climate Change). This proposal has been approved by the UN board.

HUL’s reducing greenhouse gases and

encouraging the use of environmentally friendly technologies have been highlighted by the Federal Ministry of Economic Cooperation and Development through a case study it published on the roll out and implementation of HC freezers by Kwality Wall’s India.

Swirl's is a concept of frozen dessert parlours

from Kwality Wall's, that provides fresh, fun and an unique 'made-for-me' consumer experience.

The first store was incepted in 1994 in Netherlands, and since has been successfully launched across the globe.

2000 stores across the globe. In India, Swirl's has been operational since 2004 with the opening of its 1st outlet in NCR region/

Swirl’s

 Swirl's parlours with its great consumer

experience, strategic locations and viable business model had made it a unique and profitable venture for its franchisees.

The essence of the Swirl's parlour is "Create your own

Happiness".

Franchise Business model

Shop Kiosk Shop-in-Shop

Rs.9.7 Lakhs Rs.8.2 Lakhs Rs.7.0 Lakhs

Shop

Kiosk

Shop-in-Shop

Kwality Wall's focuses on key consumer

markets (the top-20 cities) and has a three-pronged strategy in terms of availability, affordability and acceptability.“

According to HUL, since most ice-cream consumption is out-of-home, an increase in the number of outlets would play a key role in the sales.

To cater to the growing incidence of malls, the company aims to provide high-end value-added products to its customers. Its current ice-cream portfolio consists of Cornetto, Feast, Viennetta, Sunshine Zing Cones.

Internal cost engineering and process

innovations

Cornetto Choco Fudge sold at Rs 15 kids such as Bikimax and Choco Vanilla sold at

Rs 5 Home range priced at Rs 99 On the other hand, Amul's portfolio sprawls

around Royal Treat, Sugar Free to Probiotic ice-creams in the range of Rs 18 to Rs 120.

HUL's market share in the Rs 1,200 crore (Rs

12 billion) ice-cream markets is 9 per cent compared with 37 per cent for Amul. While HUL has focused on cities and impulse products such as Feast and Cornetto, Amul has employed a bigger portfolio and has penetrated the rural market aggressively.

Amul registered a growth of 17 per cent year-on-year for ice-cream sales and HUL 18.7 per cent, faster than the present market growth rate of 12 per cent.

Amul Vs HUL

Although HLL and Amul is claiming leadership

in the Indian Ice-cream market, the fact is that the market is highly fragmented and increasingly commoditized.

But flavors/varieties can be easily replicated by the competitors. Hence the only meaningful differentiation could be the brand.

Cornetto became a generic name but HLL could not capitalize on that popularity

Amul Vs HUL

Amul took the life out of Kwality by positioning

itself as -" The Real Icecream" Kwality is mainly made of vegetable oils

Amul Vs HUL

My Happiness Stories

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