kwamecorp void
TRANSCRIPT
VOID methodology
Most agencies have1 or 2 areas of expertise
EngineeringUX / UI
value propositions
Most innovation agencies play an internal validation ping pong.
We have 3 areas of expertise
EngineeringUX / UI Validation
We’ve added a 3rd which is integral to our service/product creation process
We practice VOID, value oriented innovation design
Kwamecorp’s VOID provides speed
Engineering
UX / UI Validation
value propositions
1. 2.3.
The fastest we can loop, the fastest we can validate.
Kwamecorp’s three areas of expertise
Momentum
Engineering
Validation
UX / UI
UsersWhen we add real users, the service/product gains momentum.
End-to-endvalidated innovation
MVPNeed Success
Launch Growth hackingProduct/service creation
Speed Momentum Organic growth
Momentum = Success
Simple 1,2,3
Value props
What value are we adding to user’s lives?
UX/UI engineering
Through pods in different studios, we design and engineer prototypes.
Validation (V1, V2)
We assess if the initial value props are in fact adding value to the user
The quicker users can play with features of a service or product, the faster these can be validated.