kwendi retail mindreader_price_monitoring_2012_eng

© Kwendi MindReader, 2012

KWENDIRetail Price Monitoring

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Idea

“Price Monitoring” is a competitor pricing, assortment tracking solution that provides current & later historical data in an easy-to-read dashboard.

“Price Monitoring” allows you to compare and contrast competitor's base and final prices; determine price points to maximize revenue and improve margins; track your competitor's assortment architecture

We also provide professional analysis of this data to save you time reacting to your competitors' online strategies.

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Benefits

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Short term• Check if your current

pricing position is meeting your strategic goals

• Have the information available to react to competitors

• Save merchandiser resources from manual product checks

Medium term• Use current data to

review upcoming seasonal targets and make any necessary adjustments to adapt to current and anticipated competitive pressures.

• Anticipate competitors' promotional and assortment strategies.

Long term• Support assortment

buying plans as well as pricing structures

• Anticipate where you will realize the highest ROI before you buy.

• Review lessons learned from competitors' seasonal strategies


Key business questions addressed

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• What is your overall price position relative to key competitors?

• How has this changed over time?

• What is my numerical distribution & OOS?

• How often are competitors on promotion?

• How broad and deep are their promotional events?

• What levers is each competitor using to achieve final price?

• What new Items have competitors introduced?

• What is my share of shelf in Key Accounts?

• etc…

© Kwendi MindReader, 2012 5

Geography

Our Key market is Ukraine but we are ready to cooperate in any below mentioned neighbor countries

& 11 countries from CIS:


Geography capabilities - UkraineWe have a possibility to cover all the following Key Accounts along with your list of Traditional Retail:

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Silpo Absolyut Natalka

Fora Kopeyka Digma

Furshet Amstor Mars

Eko-Market Kardinal 555

Brusnitsa Billa Kray

Vopak Spar Arsen

Velyka Kyshenya Varus Korona

Soyuz Novus Karavan

Barvinok Nash Kray Bum

Liya Fresh Mega Market

Voloshkove Pole Obzhora Tavriya V

Kolibris Pakko ATBetc…


Key Features

Guaranteed accuracy: all data is recorded on smartphones with each store GPS coordinates tracking & send to head office via internet.

Updated data daily, weekly, or monthly

Price, Distribution and Assortment monitoring

Monitor as many products and customers as you want

Possibility to track every single customer: for instance - you may look at each “Silpo” store separately

Easy-to-Read dashboard: user-friendly web-interface you may

Ideal solution for large number of SKU’s

Exportable data

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Strong IT background - IMESC

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• IMESC company was founded in 2001

• Since 2001 lots of complex hardware-software projects that require integration into the client's IT system were realized

• One of the strength & key priority for IMESC is automation of business processes.

• Having experience in the development of remote data collection using latest communication gadgets - makes IMESC reliable partner in the Retail Price Monitoring Project.

• With the help of IMESC project launch will take less time and system reliability will be higher.

http://imesc.com/


Clients (non-confidential projects)


Contacts

Andriy SemenovPartner

Kwendi MindReader

e-mail: [email protected]

cell: +38 050 444 95 00

mailto:[email protected]

kwendi retail mindreader_price_monitoring_2012_eng

Technology