Document Innovator

Information society is continually making rapid advances through the progress of IT technology.

As a company that presents solutions through document imaging devices,

we at Kyocera Mita are always asking ourselves what we can do.

One of the answers we have come up with is the “ECOSYS Technology”.

In seeking only to evolve, there are things that must not be overlooked, and things that must not be sacrificed.

Unless we address these issues directly we cannot fulf ill our responsibilities to society as a company of the future.

We must evolve while giving thought to the global environment,

not just to creating user-friendly, advanced document environments.

It is our desire that Kyocera Mita helps to usher in a new era through the philosophy of our unique "ECOSYS Technology”.

We can break new boundaries because we have heart. This is Kyocera Mita.

Kyocera Mita Goes Beyond

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Kyocera Mita Strives to be a Companythat Benefits Society andPuts Customers FirstKYOCERA MITA Corporation President　

Katsumi Komaguchi

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President's Interview

these ideas not only through the entire product life cycle,

but also in enterprise activities as a whole. In addition, Kyocera

Mita is positively advancing CSR management. Strict adher-ence to laws, ordinances and transparent management is a matter of fact. We strive to become a company respected by the world through our efforts to contribute to the relentless progress and development of society.

Society is always changing, and often society presents unforeseen variables that interfere with enterprise operations. In order to respond rapidly to changes in the societal environment, and create solutions to problems quickly, it is especially important for enterprise management to be conducted though clear decision making and the speedy relay of information. There is a great diversification occurring in office document-related types of work. In January 2009, we launched a new brand of multifunctional products under the name of “TASKalfa” in order to meet the needs of diversified document work. TASKalfa uses hardware based on our ECOSYS long-life technology that reduces burden on the environment, as well as software that offers the best solutions for increasing office efficiency. Through this innovation, we are able to offer customers the most beneficial document environment possible. Our goal is not simply to make the products more functional, but also to provide the kind of problem solving capabilities required by our customers. We chose “TASK” (meaning for business), and “alfa” (meaning the most useful) to be the name of this new brand to reflect this thinking. TASKalfa will provide products and services beneficial to the customer by providing multifunctional products that support enterprise management. Through our printer brand “ECOSYS” and our multifunctional product brand “TASKalfa”, we have achieved a position that will allow us to provide customers with the best design for document environment problem resolutions, regardless of the office type. By following our philosophy of putting the customer first, it goes without saying that Kyocera Mita puts a great effort into being a good partner and always pleasing our customers.

We will ensure the satisfaction of our customers by pro-viding them with maximum value. This is the Kyocera Mita philosophy of “Customers First”. All of our employ-ees give their all. Regardless of the product or service, it is our people that make it happen. For this, Kyocera Mita must be the kind of company in which all employees pos-sess dreams, work hard, and realize all of the talent they possess. Our people are the heart of our company. By thinking sincerely about the customer, being diligent in one’s work, and creating high-quality products and solu-tions, all employees grow as people and offer new values to customers. In repeating this process, customers, em-ployees and shareholders grow along with the company. It is my wish that we continue to be this kind of company.

As a company that provides document imaging devices to the world, we often ask ourselves, how do we address our responsibilities to the world as manufacturers? Advanced technology is bringing great changes not only to business but also to the lives of individuals. However, through this evolu-tionary process human beings have come to place a great burden on the global environment. In present times, ecology has become well established into the global consciousness, but Kyocera Mita has been placing heavy emphasis on the global environment for some time now, and views this issue as a matter of social responsibility. In 1992, the first ECOSYS printer was released for sale. This printer did not require replacement of the drum or image developing parts during its lifetime and under normal operating conditions required only toner replacement. The word “ECOSYS” itself was coined to represent a three dimensional fusion of economy, ecology, and system. Kyocera Mita’s unique ECOSYS long-life technol-ogy is utilized in both our printers and multifunctional prod-ucts. Through the reduction of the disposal of interchange-able parts, economic value is realized by utilizing the benefits of minimized total cost and at the same time reduc-ing the burden on the global environment. We are working diligently to reduce environmental burden by developing

As we please our customers, we also grow as people and as a company.

What is Our Social Responsibility?

Providing Products and Services Beneficial to Society

A4 Color Printer ECOSYS FS-C5300DN

Multifunctional ProductTASKalfa 500ci

“Toner only” is also a symbol of long life

The Convergence of Kyocera Mita’s Various Technological Skills. First ECOSYS Printer

Continuing to create products that take account of the global environment ‒ in other words, the creation of ecological products is a great responsibility for us as a manufacturer . In the past , document imaging devices required regular maintenance in order to preserve their functionality. However, once desktop document imaging devices entered the market, maintenance-free products came into demand. Kyocera Mita’s unique long-life technology emerged to satisfy this demand. This technology was able to minimise the number of interchangeable parts and at the same time reduce the resource burden on the environment. This was the catalyst that led to the birth of ECOSYS. In 1986, Kyocera’s management group clearly stated that, “The environment will become an important consideration from now on”. In an age where the term “ecology” did not even exist in Japanese, the ECOSYS project was started. This was the origin of the “ECOSYS " philosophy. Since that time, this philosophy has led to the creation of products with a lifespan that was considered unthinkable at the time. For customers, longevity also means economy in terms of lower operating costs. For Kyocera Mita the name ECOSYS stands for the pride in knowing our products are trusted, and is the manifestation of our sense of responsibility to society.

ECOSYS CONCEPT

The evolution of technology and new eras always start by breaking through “conventional wisdom.” This is the position Kyocera Mita takes as a company, The “ECOSYS Technology,” which is manifested in our product line,

uses individual technologies to create new values for society. This is based on an understanding of the universal concept of the environment and,

as such, is very highly regarded.

Creating new values by breaking conventional wisdom is the basis of the ECOSYS concept.

Technology that uses ECOSYS at its core represents a completely new erain document imaging devices.

Kyocera Mita began to walk a unique path the moment it embraced high functionality as a core concept.

ECOSYS Functionality and Added Value is Born from Our Unique Technology

Long-lasting

OperabilityHigh-quality

ECOSYS TECHNOLOGY

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The technology that forms the core of ECOSYS is the amorphous silicon drum. Kyocera Mita was the first to utilize this drum in small business printers in place of the OPC drum type that had been used in printers and copiers up until that time. Compared to the OPC drum, which consumes surface resin at a fast pace, the hardness of amorphous silicon drums allow a lifespan 30 to 50 times longer. OPC drums require changing after 30,000 to 50,000 printed pages, whereas the amorphous silicon drum does not require changing until 300,000 to 500,000 pages of print. Because it is a “toner only” design it greatly reduces the effort and time required in the business world for changing parts. However, at that time amorphous silicon drums were only for large-format machines, and in making their use available for small-format business printers several issues had to be addressed. The development project was able to resolve these numerous issues and achieve commercialization of the product. What kept the project in high spirits were the decisive words of the management team: “The environment will become an important consideration from now on”. We want to provide our unique, superlative technology as was used in the amorphous silicon drum to as many people as possible in the form of our products. This line of thinking was connected to the release of the First ECOSYS Printer.

Kyocera Mita seeks to make consideration to the environment a reality by following three pillars. They are reuse, recycle, and reduce waste. We explained above how the use of amorphous silicon drums resulted in greater longevity and the reduction of part replacements. Also, we use many “subsets” in order to ensure the smooth removal and disassembly of reusable parts of the toner container and constituent parts of the prod-ucts. Our structural designs are carried out with the prerequisite of being reusable and recyclable, and almost all parts have their material names displayed on them. All packag-ing employs cardboard and newspaper as raw materials, and uses a pulp mold that is easy to reuse and recycle. It is my hope that we can be a company that meticulously collects everything that can be reused or recycled, and creates products reusing those materials in a cyclical manner.

Ecology and EconomyThis is Our Duty to Society

ECOSYS was born from Technology usedin the Amorphous Silicon Drum.

The Thoroughness of Ideas Related to Ecology

Our unique ASIC (Application Specific Integrated Circuit)

made superior color reproduction, high image quality and

stability in image processing technology a reality. ASIC uses

the technology developed by Kyocera Mita as its base, and

utilizes the newest image algorithms and control technolo-

gies for stability maintenance.

ASIC Provides Stable Control of Picture Quality

Universal Design that Seeks Ease-of-Use at the Office

We feel that our products must possess ease-of-use, functionality and flexibility regardless of the user. This is the thinking behind Kyocera Mita’s universal design. As these products are meant to be shared and used by multiple people, we are particular in all aspects of design and functionality, even in the small details. This in turn positively affects office work and business efficiency.

The area we are most particular about is the control panel. We use large color LCDs, and make the entire control panel dark blue. By writing the names of keys such as “Start” and “Stop” in white letters it creates contrast, and is easy to view. By arranging the keys in the order o f opera t ion , ease-of-use is accomplished. Furthermore the angle of the control panel can be adjusted from 15 to 35 degrees. The opening angle of the document processor (the two-sided manuscript automatic delivery apparatus) has been made limited, giving it the functionality of stopping at an angle at which persons in wheelchairs can easily access the opening.

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Small particle diameter color toner has been developed to further improve image quality and produce high reso-lution images. Compared to previous types of toner, each particle is more fluid, allowing finer images, better color reproduction and printing that is both natural and beautiful. Further-more, low temperature adhesion was made possible, reducing energy consumption.This increased the convenience of the product in reducing warm-up times, at the same time a contribution to the environment was made through lessened electricity consumption.

The landmark ECOSYS series revised the style of document imaging devices byusing Kyocera Mita’s unique long-life technology. Behind the realization of this longevity are the continual challenges andconviction of our engineers, and the innovations they created.This is technology that vividly colors the history of document imaging devices; a technology that only Kyocera Mita could produce.

Approximately 30 Times the Durability　A Challenge that Extends Beyond Longevity

TECHNOLOGY

Small Particle Diameter Color Toner Improves Image Quality and Environmental Functionality

The unique technology of THE INTERAC-TIVE TOUCH DOWN DEVELOPING SYSTEM combines the one-component develop-ing method’s high image quality tech-nology as established by the mono-chrome engine with the two-component developing method, which is advanta-geous in increasing product longevity. By utilizing the two-component method process of taking toner with developer mixed in and transcribing it onto a magnetic roller, with the one-component method’s mechanism of forming a thin film on the developing roller and making the toner “jump” to the photoconductor drum, a product with both high image quality and developing roller longevity was created.

THE INTERACTIVE TOUCH DOWN DEVELOPING SYSTEM increases color output speed and maintains high image quality

The technology that defines the heart of ECOSYS is the amorphous silicon drum. This photoreceptor drum has many mov-able and contacting parts. The central section, exposed to harsh abrasion, uses amorphous silicon, known for its extreme hardness. Compared to old-style OPC drums these drums have 30 times the durability. These are long-life printers and multifunctional products that require almost no drum replacements.A product with a totally new value has been born.

The Amorphous Silicon Drum is the Heart of Long-Lasting Products

HyPAS Makes High-Value Added Solutions a Reality

One-Component Two-Component

Developing Roller

Drum

Blade

Toner

Carrier

Magnetic Roller

Old-Type Toner New-Type Toner

Smaller, with Increased Fluidity

Control panel with adjustable tilt angle

In recent years, finding solutions to issue that

occur within the customer’s specific business

environment have been in demand. For this, we

developed a unique and totally new software

platform for multifunctional products, HyPAS

(Hybrid Platform for Advanced Solutions). This

software uses multiple internet technologies as

its base, including a browser and web service.

We provide the necessary environment for developing applications that can best use all the

functions of multifunctional products and printers, and also provide our customers with

high-value added solutions customized to their various needs.

Preceding the completion of the R&D Center, a new plant

building was completed at the Tamaki Plant in February,

2008. Accompanying its completion, the Tamaki Plant

began concentrating operations as a Production Technology

Center, a Color Toner Development and Mass Production

Center, and as a plant that conducts trial manufacturing

support for all new products (concurrent manufacturing).

On one hand, the Hirakata Plant concentrates production

management operation functions. On the other hand, as

its central function this plant operates as a distribution

center for maintenance parts.

The Hirakata Plant ceaselessly supplies, to Japan and the

world, maintenance parts required by the market in a

timely manner. Furthermore, as a base for environmental

improvement, the Hirakata Plant seeks to achieve optimal

thoroughness in recycling and reusing. Personnel, regarded

as masters of their f ield for their skills and knowledge,

conduct the product recycling/reusing process. They have a

role that is similar to that of a surgical doctor because they

take each individual part from the document imaging

devices, which is collected from our customers, and accu-

rately judge its durability and ability to be recycled.

The motto of the China, Shilong Plant is “Become a top class

Chinese plant through collective group effort”. They are advanc-

ing a production innovation project based off of an innovation

of the “cell production method” which has been used in

domestic plants. This “group cell method” has been introduced as

a new production method. The group cell method entails divid-

ing a single product into several units, the production pro-

cess of which is conducted by ten-member teams known as

“group cells”. Planning productivity and quality improve-

ment and at the same time raising individual skills and

occupational ability levels was an issue that was faced. By

taking a manufacturing structure that uses group units we

aim to improve motivation as well as instill awareness that

individual skill increases are connected to productivity

increases in the entire group.

Engaging in the production of goods necessitates the use of

energy. At every plant, we have minimized energy consump-

tion, reduced CO2 output, and worked to give maximum con-

sideration to the environment. Our efforts are not limited to

simply turning off the office lights at lunch time and relaxing

dress rules during the summertime, but also proactive efforts

such as power generation with wall-mounted solar panels

(Hirakata Plant). Another innovative process we have devel-

oped is to use electricity to freeze water overnight and mini-

mize its waste materials in order to avoid releasing waste

water from our plant. We then reuse the remaining cold water

to air condition the plant. These are all enterprise activities

conducted as part of our great responsibility to society.

Through the production of goods, every person at Kyocera

Mita will continue to give consideration toward low-energy

consumption solutions and the environment.

Further Clarify the Strengths of Each PlantMaximizing Manufacturing Power by Concentrating the Intelligence of All

Manufacturing Policy

In March of 2008, the 20 story KYOCERA MITA R&D Center

was completed at the Global Headquarters.

In recent years, environment responsiveness and security

measures to protect against information leaks has been in

demand in regards to document machines such as printers

and multifunctional products connected to the company’s

information system. The strengthening of the development

of products with the latest equipment is imperative in order

to address office needs. The R&D Center is also a major

investment intended to realize an increase in the speed of

technological development.

With the completion of the R&D center came great changes

to the roles of domestic plants. The functionality of these

plants as production technology centers was strengthened.

Through the further clarification of the role of each plant,

including the Tamaki Plant which supports China, the

Hirakata Plant which concentrates on control and pro-

duction management operations, and the China Plant

which specializes in maximizing productive power, the

production of highly trustworthy products was further

strengthened.

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The Tamaki Plant :Expanding with the Production Technology Center at its Core

The trustworthiness and quality of Kyocera Mita is made here for the world.Tamaki Plant, Mie Hirakata Plant, Osaka Shilong Plant, China

Research and Development FunctionalityConcentration is Realized through the Establishment of the New KYOCERA MITA R&D Center The Hirakata Plant: Possessing

High “Reuse/Recycle” Capabilities in Addition to its Functionality as a Distribution Center

Shilong, China Plant : Aiming to be a Top Class Chinese Plant, the Shilong Plant is the Main Production Center

Manufacturing that Gives Thought to the Environment-That is Our Current Responsibility to Society.

Environmental Kindness and the Economy are the Origin Points for Development at Kyocera MitaAs we are involved in the manufacturing of goods, the pursuit of new technological capabilities is a matter of course. However, the advance of technology does not end with the addition ofnew functions or the improvement of abilities. The products that we must produce minimize burden on the environment, and are economical to the user. Those are the origin points from which development begins at Kyocera Mita. The products of Kyocera Mita are the embodiment of the desire to do what one can for the future and realize the wishes of customers.

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Environmental Awareness

Being Particular in Regards to the Customer’s Office Environment:The Thorough Pursuit of Silent Design

Silent Room

Reducing a product’s operational noise even by a single decibel (dB) requires an incredible amount of effort. In particular, in the case of multifunctional products that are often used beside one’s desk, the realization of a non-disruptive level of operational noise was a major issue. The number of places to be improved numbered about 30, and included the intake and exhaust method of the fan, the high-speed rotation polygon mirror in the LSU＊, the drive section of the main unit, and the alteration of exterior components. In making these improvements, we were able to achieve levels five decibels (dB) quieter when compared to prior machines.

Developer’s Statement

LCA ana l y se s t he env i ronmen ta l impac t o f t he consumption and emissions of a product by examining its life cycle (Resource Extraction→Material Manufacturing→Product Manufacturing→Distribution→Use→Disposal), and evaluates the environmental burden in terms of a numerical value. In doing this the environmental burden can be examined in each stage of the product’s life cycle, or in the life cycle as a whole.

Kyocera Mita has acquired the “Ecoleaf Environmental Label”, which uses the LCA method. This is a fact we proudly make public. Furthermore, inside the company an environmental information data accumulation system has been constructed to implement LCA, and Ecoleaf System Certification has been obtained. Currently, the environmental burden of newly developed prod-ucts is evaluated at each stage of the life cycle using environmental data collected by this environmental information database. 【Evaluation Example】

Graph 1 and Graph 2 show the global warming burden of products LS-2020D and LS-2000D over the course of their life-cycles.

【Longevity Design Evaluation】Comparing Graphs 1 and 2, the printing speed of the evaluated product LS-2020D is 35 pages per minute, a speed increase of 1.2 times over the 30 page per minute print speed of LS-2000D. In contrast with the 1.4 times increase in the lifetime printed pages count, the increase in efficiency in regards to global warming burden produced in the stages excluding product “use”, which is to say “material manufacturing”, “product manufacturing”, “distribution” and “disposal” stages is smaller at 1.1 times. In this manner the longevity design effectiveness of LS-2020D can be evaluated.

【Usage Stage ‒ Electricity Consumption Evaluation】In contrast to the 1.2 times increase in print speed and 1.4 times increase in the lifetime printed pages count, the global warming burden from electricity consumption factors- largest component of global warming burden during the “use” phase- is increased by 1.3 times. The environmental burden based on electricity consumption of LS-2020D can thus be evaluated as equivalent to LS-2000D.

【Use Phase- Toner Consumption Evaluation】Global warming burden due to toner consumption is rated at 1.3 times, compared to a 1.4 times increase in lifetime printed pages count. From this, the global warming burden due to toner consumption can be seen as almost equal.

Kyocera Mita uses these kinds of evaluation results as feedback for the design and production departments, and the results are used to strive to create products which create less of a burden on global warming.

At Kyocera Mita a product environmental data accumula-tion system has been constructed, which is used to conduct LCA evaluations of products. The LCA results of new prod-ucts are then compared to those of previous products. Here we present an example of this.

2008 Certifications and Registered Products

LS-2000D(Base Machine)

Evaluated Product Specifications

Printing Speed (Pages/ Minute)

Product Weight (kg)

Produced Printed Page Count (Pages)

Release Date

LS-2020D(Evaluated Machine)

3035

20.0721.48

540,000735,000

September 2006April 2009

Ecomark (Japan)

Blue Angel (Germany)

Nordic Swan (Five Countries, Northern Europe)

Green Mark (Taiwan)

Ecoleaf Environmental

Label (Japan)

TASKalfa 650c　TASKalfa 300ciTASKalfa 250ciKM-5035RC　KM-4035RCKM-3035RC

TASKalfa 300ci　TASKalfa 250ci

TASKalfa 300ci　TASKalfa 250ci

KM-3060　KM-3040　KM-2560KM-2540　KM-2050　KM-1650

KM-5035RC　KM-4035RCKM-3035RC

FS-C5300DN　FS-C5200DNLS-9530DN　LS-6970DNLS-4020DN　LS-2020DFS-1300D

FS-C5300DN　FS-C5200DNFS-1300D

FS-C5300DN　FS-C5200DNFS-9530DNFS-1300D

FS-9530DN　FS-4020DN　FS-2020D

FS-C5300DN　FS-C5200DNLS-9530DN　LS-6970DNLS-4020DN　LS-2020DFS-1300D

Status of Environmental Label Certifications

LCA Practice

Ecoleaf Environmental Label Acquisition and the Environmental Burden Evaluation of Products

What is LCA?

LCA (Life Cycle Assessment) Practice

Printer Environmental Burden Evaluation Example

As of August 31, 2009

129

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463

270

Global Warming Burden Due to Factors

Related to Electricity Consumption Factors

Graph 1 500

450

400

350

300

250

200

150

100

50

0 Material manufacturing

Product Manufacturing Distribution Use Disposal

193

Global Warming Burden Due to Factors

Related to Disposable Items

LS-2020D(Evaluated Machine)Global Warming BurdenG

lobal Warm

ing Burden（CO

2 equivalent kg）

103

18 3 9

352

209

Global Warming Burden Due to Factors

Related to Electricity Consumption Factors

Graph 2500

450

400

350

300

250

200

150

100

50

0

143

Global Warming Burden Due to Factors

Related to Disposable Items

LS-2000D(Base Machine)Global Warming Burden

Material manufacturing

Product Manufacturing Distribution Use Disposal

Global W

arming Burden（

CO2 equivalent kg）

At Kyocera Mita, product packaging

design is performed in-house. Our

efforts during the development of

packaging focus on reducing the

environmental burden that results from

using wasteful packaging materials.

Designers intimately familiar with the

construction of our products and

distribution channels design and

evaluate our packaging. In doing this we

are able to accomplish many things: the

thorough suppression of environmental

burden, the strength required for

transport and to guard against impact

shocks, stability when the packaging is open, as well as ease of

use in the real world environment. All of this is done to ensure

that customers are pleased when the product reaches them.

Through these efforts we were recognized by the WPO (World

Packaging Organization) with a World Star Award for our

single-cardboard toner container packaging. Our universal

design is well received not only for reducing environmental

burden, but also for having a design that reduces

material use in the packaging process, allows easy

opening and simple removal of the product.

Development of Products thatGive Consideration to the Environment

Recognized with a World Star Award for Packaging Design

Multifunctional Products Printers

＊LSU is an abbreviation of Laser Scanner Unit.In machines such as multifunctional products, the LSU is the image (latent image) reading apparatus for the drum.

The business user-oriented indepen-dent office machine research organi-zation BERTL (Located in New Jersey, USA) conducted many rigorous evalu-ation tests on our products. As a result of these tests, the exceptional perfor-mance of Kyocera Mita’s products was recognized in ten areas in the 2009 BERTL’s Best, and in the area of color multifunctional products we were awarded their top 5-Star rating. BERTL’s managing director, Margie Davis, regarded our products highly, saying that the performance of Kyocera Mita’s multifunctional prod-ucts, printers, software, and machine functionality showed clear cost performance and that as representative products the multifunctional product brand “TASKalfa” and printer brand “ECOSYS” were befitting BERTL’s Best recognition.

As of 2007, Kyocera Mita has a sales network of 27 sales

companies all over the world, and is comprehensively

reexamining its European logistics strategy. In particular, in

recent years the BRICs area (Brazil, Russia, India and China),

has shown remarkable economic growth. In order to

strengthen sales in this region we established sales offices

first in China in 2003, then in Brazil in 2005 and India in

2008. Kyocera Mita Europe’s Middle East Branch Office was

established in Dubai (in The United Arab Emirates), the

most prosperous country in the Middle East. In May 2009

Kyocera Mita Europe’s Russia Branch Office will be

established, followed by Kyocera Mita Korea’s branch

office establishment in October. Through the realization of

trustworthy products, Kyocera Mita’s sales are expanding

into many countries. We will continue to offer service that

yields high customer satisfaction.

In 2007, Europe’s logistics strategy was comprehensively reexamined,

and a new system was started. In order to make the change from the

previous system that made deliveries from each country’s sales

company to a more efficient SCM (Supply Chain Management)

model, the EDC (Europe Distribution Center) was established as the

distribution core in the Netherlands, and satellite warehouse RDC

(Regional Distribution Centers) were established in Spain, Italy, the UK,

and Sweden. From this reorganization, speedy and efficient

deliveries were made possible, and a system allowing direct

delivery of products to customers all over Europe was established.

Sales Strategy

On a Global Scale, Proposing “Changes with Value” to Offices : Kyocera Mita’s Sales Network is Expanding Ever Further.

The Kyocera Mita Network is Expanding Worldwide

Towards the Realization of a New Product Supply Structure the Fusion of an Integrated System

The high color image quality of the TASKalfa 500ci Series and its control panel, which was developed from the perspective of customers, has been highly acclaimed. The results of the comprehensive testing conducted by BERTL to determine machine performance and durability concluded that in areas such as image quality TASKalfa has no shortcomings, and the four models TASKalfa 500ci, 400ci, 300ci and 250ci all earned BERTL’s highest evaluation rating, that of “5-Star/Exceptional”.

In the rea lm of h igh - speed monochrome mult i functional products, the performance of the printing, scanning and copying functions of the TASKalfa820 and TASKalfa 620 are regarded highly as multifunctional products for enterprises and work groups requiring high productivity.

EUROP E

U . S . AJ A PANAS I A

OC EAN I A

Kyocera Mita’s Technological Ability: Recognized by the World

Recognized with the Highest Ranking of Five Star in the 2009 BERTL’s Best Awards

Color Multifunctional ProductsTASKalfa 500ci Series

Monochrome Multifunctional ProductsTASKalfa 820 Series

TASKalfa 820

TASKalfa500ci

14 15

Every day from 6:00 pm, the gold colored outer wall of the 38

story Aurora Building in Shanghai, China from the 19th to 34th

stories are used as an LED display, showing a 20 second anima-

tion. Since its start in April of 2004, it has reverberated widely as

having become “Shaghai’s

new scenery”. In February of

2005, it was awarded recog-

nition in Peking by the Guin-

ness Book of World Records

for being the world’s largest

LED display, at 3,591 square

meters. This giant, 63 meter

tall , 57 meter wide LED

screen is contributing greatly

to increasing name recogni-

tion in China.

　

Europe is the area of the world where many of the most

powerful soccer nations are located. Among these teams

Spain is considered to be among the greatest of the world’s

pro-leagues. In July 2006 Kyocera Mita concluded an advertising

sponsorship contract with the famous Madrid club team,

Atlético de Madrid. This club is known for its more than two

million enthusiastic fans. Established in 1903, it has won the

Spain League nine times, the European Cup, as well as the

International Championship. We hope to see them win the

domestic title as well as rank first in international competition.

At present, in addition to players’ uniforms, the Kyocera logo

is used on practice uniforms, on the playing field, on the

website and in club magazines.

In SpainKyocera Mita Becomes a Sub-Sponsor of a Famous Soccer Team

In ChinaKyocera Mita’s China, Shanghai Aurora Building LED Billboard

International environmental activities in Citizenship Kyocera Mita

Globa l Top i c s

As part of our activities to contribute to society, we donated to

Mie Prefecture the money necessary to purchase a manuscript

of extreme cultural significance. The “Suketsunebon Saiku

Nyogoshu” is a collection of poetry recited by Emperor

Murakami’s queen, Yoshiko. The manuscript was written in

the Kamakura period by Fujiwara no Suketsune, a direct

descendent of Fujiwara no Teika. One volume of this manu-

script was missing and was not designated an Important

Cultural Asset, but through the investigation of the Saiku

Historical Museum the lost volume was located. The manu-

script, being approximately 770 years old, is severely deterio-

rated and cannot be displayed. A copy was made which is part

of the permanent exhibition at the Saiku Historical Museum.

In JapanKyocera Mita’s Contributions to the Saiku Historical Museum

Over the course of nine weeks, 18 mountains were scaled

from Norway’s North Cape to South Africa’s South Cape. In

various regions HIV/AIDS campaigns

were conducted as the mounta in

climbing expedition CAPE2CAPE, aimed

at spreading the elimination of HIV/AIDS

throughout the world. Kyocera Mita

Germany, and financial support for this

team as well as providing

a color printer for printing

the relevant documents,

this project supports the

various aspects of our

subsidiaries in Europe

and has been a t the

root did.

KYOCERA MITA GermanyAssisting Kyocera Mita Germany’s AIDS Campaign Expedition CAPE2CAPE

　

Kyocera Mita America received the Technologies and Com-

modities Category Award at the 2008 Evergreen Awards. The

Evergreen Awards were established in 1998 by the United

States Government’s General Services Administration (GSA)

Integrated Workplace Acquisition Center (IWAC). These

awards are given to companies that are good models to other

companies, in recognition of proactive engagement in enter-

prise activities designed to reduce waste and recycle in con-

sideration of the environment. This is the second time Kyoc-

era Mita has won this award, the first being in 2005. We also

won the 2008 Industry Green Contractor EIP Award

(Excellence in Partnership Award). This award recognizes

companies that provide products that are kind to the environ-

ment, and have contributed most to the environment in the

areas of manufacturing process and business management. It

is said that the Industry Green Contractor Award is the most

competitive category of EIP awards.

Recognizing the technology of the ECOSYS

printer and our efforts towards resolving

environmental issues, Kyocera Mita was

elected the Environmental Company of

the Year at the Microscope Awards for

Channel Excellence (ACE). In addition to our

efforts in regard to environmental issues,

we were also deemed to have made achievements that set a

good example to other companies; an evaluation that was

connected to our receiving this award.

KYOCERA MITA America:Evergreen Award

KYOCERA MITA United KingdomRecognized as the EnvironmentalCompany of the Year

In February 2009, “Business Clean Up Australia” (a business-

oriented volunteer cleaning effort held yearly across Australia)

was held. Twelve employees

below the president partici-

pated as volunteers. Activities

included the cleaning of

weeds and r emova l o f

garbage at Chowder Bay

National Park , and the plant-

ing of native Australian flora.

KYOCERA MITA Australia: Business Clean Up Australia

This project has been in con-

tinual operation since April ,

2008. One tree is planted for

each multifunctional product or

printer sold, and the customer is

asked to become an investor to

purchase a tree. Trees are

donated to developing areas

including West Cape Province

and Gauteng Province. It is an

excellent opportunity for local

natives to learn the importance

of protecting trees.

KYOCERA MITA South Africa:A Tree Donated for Every Printer

In November of 2008, cleaning activities were conducted

under the name of “The Big Cleaning Day”. As a part of

fulfilling our societal responsibilities under ISO14001, the

area around the office and the park were cleaned. The

waste materials gathered by these cleaning activities

were properly.

Trees are donated through the assistance of the FTFAThe summit will be holdin the fiags of the campaign

Evergreen Award Ceremony

Atlético de Madrid（Spain）

Environmental Company of the Year Award Ceremony

Activities in Business Clean Up Australia

KYOCERA MITA Thailand: The Big Cleaning Day

16 17

● KYOCERA MITA Europe Headquarters (The Netherlands)

● KYOCERA MITA Germany

● KYOCERA MITA United Kingdom

● KYOCERA MITA France

● KYOCERA MITA Italy

● KYOCERA MITA The Netherlands

● KYOCERA MITA Belgium

● KYOCERA MITA Spain

● KYOCERA MITA Portugal

● KYOCERA MITA Austria

● KYOCERA MITA Denmark

● KYOCERA MITA Sweden

● KYOCERA MITA Finland

● KYOCERA MITA South Africa

● KYOCERA MITA Norway NUF

● KYOCERA MITA Europe ─ Swiss Branch Office

● KYOCERA MITA Europe ─ Middle East Branch Office (UAE)

● KYOCERA MITA Europe ─ Russia Branch Office

● Triumph Adler Group (Germany)

KYOCERA MITA Europe : Coodinated Regions

● KYOCERA MITA Headquarters

● KYOCERA MITA Japan Headquarters

● KYOCERA MITA Korea

● KYOCERA MITA Hong Kong

● KYOCERA MITA Taiwan

● KYOCERA MITA Thailand

● KYOCERA MITA Singapore

● KYOCERA MITA Australia

● KYOCERA MITA New Zealand

● KYOCERA MITA India

KYOCERA China　＊KYOCERA Group Company

KYOCERA MITA Headquarters : Coodinated Regions

● KYOCERA MITA Headquarters R&D Center (Osaka)

● KYOCERA MITA Tokyo R&D Center (Tokyo)

● KYOCERA Technology Development (United States) ─ San Francisco─ Los Angeles

Research and Development Locations

● KYOCERA MITA Tamaki Plant

● KYOCERA MITA Hirakata Plant

● KYOCERA MITA China Plant

● KYOCERA MITA Hong Kong (global distribution)

● KYOCERA MITA South Carolina Plant

Production-Related Offices

Global Network

Always Striving to Live Up to the Trust of our Customers from Product Development to Support, We Are a Global Network

● Sales Company　　● Branch Office　　● Plant (Distribution)　　● Business Offices

KYOCERA Technology Development (United States)

KYOCERA MITA America Headquarters

KYOCERA MITA Tokyo R&D Center (Tokyo)

KYOCERA MITA China Plant

KYOCERA MITA Headquarters R&D Center (Osaka)

KYOCERA MITA Germany

KYOCERA MITA Japan Headquarters

KYOCERA MITA Europe Headquarters(The Netherlands)

● KYOCERA MITA America Headquarters

● KYOCERA MITA America ─ New Jersey Branch Office

● KYOCERA MITA America ─ Atlanta Branch Office

● KYOCERA MITA America ─ Chicago Branch Office

● KYOCERA MITA America ─ Dallas Branch Office

● KYOCERA MITA America ─ New York Branch Office

● KYOCERA MITA America ─ Miami Branch Office

● KYOCERA MITA America ─ Los Angeles Branch Office

● KYOCERA MITA Canada Headquarters

● KYOCERA MITA Canada ─ Vancouver Branch Office

● KYOCERA MITA Mexico

● KYOCERA MITA Brazil

KYOCERA MITA America : Coodinated Regions

18 19

Kyocera Mita’s Document Solutions Support the Ever-Evolving

Business Network

Bus iness So lu t ions

Through the advance of IT technology,

document imaging devices such as printers and multifunctional products also advance.

This is not a technological requirement ; rather it is to respond to

the changing needs and diversification of customers’ businesses.

Presently, printers and multifunctional products are

not simply machines to be used in the limited confines of

an office- it can be said they are core tools

that connect businesses to each other.

Changing Business through Documents

The advent of each person having a personal computer

has brought great changes to the office and to the busi-

ness environment. As business has speed up, smooth and

speedy printers and multifunctional products have come

into demand. Products too have evolved, addressing

more advanced needs such as the quality and accuracy of

pictures, graphs and graphics processed on computers.

Another large change is the network.Today, regardless of

industry, business moves through the networking of the

work of individuals via computers. In this kind of environ-

ment, we are expected to provide new valuable tools in

the form of “document solutions” for customers’ busi-

nesses. The greatest characteristic of ECOSYS is its long-

life technology, which is recognized across the globe for

providing the tremendous value of business continuity. In

Germany, consciousness regarding the environment is

high. Germany was one of the first places to recognize in

our products the high durability which leads to reduced

waste and robustness which leads to cost effectiveness.

Sales in Germany have been strong as a result. Kyocera

Mita’s document solutions support the evolution of busi-

ness on a global scale.

20 21

22 23

KYOCERA MITA Corporation Corporate Profile

KYOCERA Group Related company

KYOCERA MITA Corporation

1-2-28 Tamatsukuri, Chuo-ku, Osaka 540-8585, JapanPhone: +81-6-6764-3555

Makoto Kawamura Katsumi Komaguchi

November 1934

July 1948 (MITA Industrial Co., Ltd.) Name changed to KYOCERA MITA Corporation on January 18, 2000

¥12 billion (100% KYOCERA Corporation)

¥228.2 billion (KYOCERA Group consolidated sales for FY ending March 31, 2009)

12,374 (Entire KYOCERA MITA Group, as of March 31, 2009)

Manufacture and sale of monochrome and colour printers, multifunctional products, wide format systems, and parts and supplies

2-14-9 Tamagawadai, Setagaya-ku, Tokyo 158-8610+81-3-3708-3851

704-19 Aza Matabe Nojino, Tamaki-cho, Watarai-gun, Mie 519-0497+81-596-58-4111

1-38-12 Tsudakita-cho, Hirakata-shi, Osaka 573-0121+81-72-858-1231

Management Rationale:

To provide opportunities for the material and intellectual growth of all our employees, and

through our joint efforts, contribute to the advancement of society and humankind.

Preserve the spirit to work fairly and honorably,

respecting people, our work,

our company and our global community.

Corporate Motto: “Respect the Divine and Love People”

Kazuo Inamori

Kyocera started as a small, suburban factory, with no money,

credentials or history. We had nothing to rely on but a little technology

and 28 trusty comrades. Consequently, Kyocera’s management

became based on everyone exerting their maximum efforts, and

managers dedicating their lives to earning the employees’ trust ̶ all

believing in each other, abandoning selfish motives, and feeling

fortunate to work for the company. All employees ultimately united to

make Kyocera a company they could be proud to work for. Human

minds are said to be easily changeable. Yet, there is nothing stronger

than the human mind. Kyocera became what it is today because it is

based on a bond of human minds.

Management Based on a Bond of Human Minds

Founder and Chairman Emeritus

Directors and Officers

Chairman :

President :

Founded :

Established

Capital

Net Sales

Employees

Business Outline

Japan Offices

Tokyo R&D Center :

Manufacturing Plants in Japan

Tamaki Plant :

Hirakata Plant :

Group Companies

(Domestic Sales Companies) (Foreign Sales Companies)(Foreign Production Companies) (Other Related Companies)

Corporate Name

Address

KYOCERA Group

KYOCERA SLC Technologies Corp.

KYOCERA America, Inc. (U.S.A.)

KYOCERA Mexicana, S.A. de C.V. (Mexico)

KYOCERA Asia Pacific Pte. Ltd. (Singapore)

Japan MedicalMaterials Corp.

KYOCERA Fineceramics GmbH (Germany)

KYOCERA Fineceramics Ltd. (U.K.)

KYOCERA Fineceramics S.A.S. (France)

Shanghai KYOCERA Electronics Co., Ltd. (China)

KYOCERA Management Consulting Service (Shanghai) Co., Ltd. (China)

KYOCERA International, Inc. (U.S.A.)

KYOCERA Industrial Ceramics Corp. (U.S.A.)

TPC S.A.S. (France)

AVX Czech Republic s.r.o.

KYOCERA Electronic Devices, LLC (U.S.A.)

AVX / KYOCERA (Singapore) Pte. Ltd.

KYOCERA ELCOHong Kong Ltd. (China)

KYOCERA ELCO Korea Co., Ltd.

KYOCERA ELCOSingapore Pte. Ltd.

＊As of April 1, 2009, including KYOCERA Corporation. Companies of unspecified nationality are located in Japan.

Fine ceramics and related businessesKyocera Corporation business segments

Multiple business segments

Electronic devices and related businessesEquipment-related businesses

Other businesses

Automotive Components SemiconductorComponents

Fine Ceramics

Jewelry and Application Products

Electronic Components

219* Companies

KYOCERA ELCO Corp.

Dongguan Shilong KYOCERA Optics Co., Ltd. (China)

KYOCERA do Brasil Componentes Industriais Ltda. (Brazil)

KYOCERA Chemical Corp.

AVX Corp. (U.S.A.)Group Companies:44

AVX Ltd. (U.K.)

KYOCERA TYCOM Corp. (U.S.A.)

KYOCERA Precision Tools Korea Co., Ltd.

CuttingTools

KYOCERA KINSEKI Corp.Group Companies:8

Group Companies:5Group Companies :5

Hotel NIKKO Princess Kyoto

Hotel KYOCERAInternational Golf ResortKYOCERA

KYOCERA Realty Development Co., Ltd.

Group Companies :5

Solar Energy

KYOCERA (Tianjin) Sales & Trading Corp. (China)

KYOCERA Korea Co., Ltd.

KCCS Management Consulting, Inc.

COUEI Corp.KYOCERA Communication Systems (Shanghai) Co., Ltd. (China)

KYOCERA MARUZENSystems Integration Co., Ltd.

Group Companies :12

KYOCERA CommunicationSystems Co., Ltd.

KYOCERA OPTEC Co., Ltd.

Thin FilmComponents

CommunicationEquipment

KYOCERA Telecom Equipment (Malaysia) Sdn. Bhd.

KYOCERA Communications, Inc. (U.S.A.)

KYOCERA Wireless Corp. (U.S.A.)

KYOCERA Wireless (India) Pvt. Ltd.

KYOCERA (Tianjin) Solar Energy Co., Ltd. (China)KYOCERA Solar, Inc. (U.S.A.)KYOCERA Solar Europe s.r.o. (Czech Republic)KYOCERA Solar Corp.

KYOCERA KINSEKI Philippines,Inc.

KYOCERA KINSEKI (Thailand) Co., Ltd.

KYOCERA Chemical(Thailand) Ltd.KYOCERA ChemicalSingapore Pte. Ltd.

Group Companies :80KYOCERA MITA Corp.

ＫＤＤＩGroup

As the largestshareholder of KDDI,

the Kyocera Group benefitsfrom the synergy

of its telecommunicationsbusinesses.

Kyoto Purple Sanga Co., Ltd.

Co r p o r a t e P r o f i l e

1 Company26 Companies in 25 Countries2 Production Companies, 1 Distribution Company50 Companies