L16 – Section A – Question 1 b)

Genre and Preparation

Thursday 2nd May 2013

Unit G325: Critical Perspectives in Media

Why?

Aims & Objectives

• Re-cap prior learning in relation to what is expected of you for this Section of the exam.

• Go through the Key Concept Genre and establish and introduce some new theories YOU SHOULD apply in the exam IF you get a question for Genre.

• Plan and complete a Practice question on Genre.

• Review the learning.

AO2 Apply knowledge and understanding to show how meanings are created when analyzing media products and evaluating your own practical work (Section A)

This will be different dependent on what Question you have to answer in the exam.

Genre –

What elements of ‘repetition’ (Steve Neale) and ‘difference’ (Steve Neale) are there in the trailer compared to others from the Soap Opera genre? e.g The ‘repeated’ theme of a working class community or “kitchen sink” feel to the narrative of the trailer. Roland Barthes ‘Enigma codes’ theory – Can the audience identify any clues that would entice them into consuming this text OR does it say anything about the genre itself?

This is theory YOU MUST apply in the exam IF you get a question for Genre.

Genre Theory

We are going to go through some Genre theory that WILL improve the overall quality of an answer given for “analysing one of your coursework productions in relation to the concept of Genre” – 25 Marks (OCR)

YOU MUST make notes on what we cover and complete some of the tasks that will be set as go through it.

Nicholas Abercrombie

“Television producers set out to exploit genre conventions”

Kate Wales

“Genre is an inter-textual concept”

What did you exploit in your trailer?

YOU MUST watch the trailer and identify x2-3 examples.

In what ways does your trailer provide some form of Intertextuality?

YOU MUST watch the trailer and identify x1 example.

An outline of some of the theory we have covered today is available on the Blog under:

• UNIT G325: SECTION B – GLOBAL MEDIA AND MEDIA IN THE ONLINE AGE• Useful Links – A2

http://ncrafts.wordpress.com/unit-g325-section-b-global-media-and-media-in-the-online-age/useful-links-a2/

Visit the following page and go to the link:

http://faculty.washington.edu/farkas/HCDE510-Fall2012/Chandler_genre_theoryDFAnn.pdf

You have 5 minutes to locate a theory we have NOT covered today that you could contextualize to your Main and/or Ancillary products.

FEEDBACK

Analyse one of your coursework productions in relation to the concept of Genre

(25 marks)

YOU SHOULD designate no longer than 25-30 minutes answering this question (dependent on how much planning you want to do for Section B).

1-2 Minutes – BRIEF Plan and Introduction

15 minutes – Main Task (Trailer) – 3-4 detailed examples and links to theory.

10 minutes – Ancillary Products – 2-3 detailed examples and links to theory.

1-2 minutes - Conclusion

What you have learnt– Plenary3

minutesYOU MUST write down x1 thing genre theory we have covered today that you have learnt.

YOU COULD give more than x1 example.

Homework:

1) Complete your Genre Answer (if it is incomplete)

2) Prepare for a TEST on some of the key area we have covered so far for Global Media and Media in the Online Age – in particular learnt the theories/theorists/dates

3) Revise!

Due: Thursday 9th May 2013 – Period 1