L2S Wine means “Love to Share Wine”

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Business principles

Be true and consistent

Seek to understand consumer expectations

Produce quality wines that are delicious, approachable and balanced

Deliver recognizable quality and exceptional value

Clearly differentiate portfolio segments, brands and wines for all occasions

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Winemaking principles

Personal involvement and commitment

Carefully craft each wine

Premium quality grapes from the best growing regions & appellation

Time honored winemaking techniques and artistic blending methods

Skilled winemakers to nurture the process

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Conducted extensive consumer surveys and focus group studies to determine what young

affluent wine drinkers want

ExplorersDiscerners

Recognizable quality, approachable style, exceptional value

Professionals

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Portfolio

First Vine California “Blends”• Red Wine Blend• White Wine Blend• Non vintage

Napa Trail “Bordeaux style”

• Napa Cabernet Sauvignon• Napa Merlot

• Napa Red Meritage• Napa Sauvignon Blanc

Thomas Scott“Burgundy style”

• Russian River Pinot Noir• Sonoma County

Chardonnay

Clearly defined, focused and carefully crafted brands

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First Vine California White Wine Blend

California AppellationSonoma, Lake and Mendocino counties

Varietal BlendChardonnay, Sauvignon Blanc and Muscat

Appearance Clear and bright, light straw in colorNose Vibrant fruit, delicate honeysuckle and citrus notesPalate Expansive citrus, ripe pear, peach and golden apple flavorsCharacter Versatile and funFinish Crisp, fruity and exotic finish

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California AppellationNorth Coast and Sierra Foothills

Varietal BlendCabernet Sauvignon, Syrah, Merlot and Zinfandel

Aged in French oak barrels

Appearance Clear and bright, deep red in colorNose Ripe blackberry and red currant notes with spicy accentsPalate Harmonious union between ripe, young intense fruitand more mellow complex fruitCharacter Versatile and funFinish Very smooth and velvety

First Vine California Red Wine Blend

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Thomas Scott Grand Reserve ChardonnayAppellationSonoma CountyVarietal Blend97% Chardonnay and 3% Muscat

Barrel fermented using a combinationof natural yeasts with restrained French oak barrel aging

Appearance Clear and bright, light straw in colorNose Bouquet of pear, citrus fruit and tropical fruitwith a hint of allspice and nutmegPalate Concentrated flavor and silky textureCharacter Elegant, luscious and richFinish Silky and lengthy

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Thomas Scott Grand Reserve Pinot Noir

AppellationRussian River Valley – Sonoma County

Varietal Composition100% Pinot NoirAged in French oak barrels

Appearance Clear and bright, rich burgundy in colorNose Rose petal, cranberry and red raspberryPalate Excellent varietal characteristics withbing cherry, cranberry, red raspberry and cedar notesCharacter Elegant, balanced and completeFinish Crisp, complex and silky

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• The fastest-growing major table wine variety by volume was Pinot Noir +12.9%, in spite of the fact that it carried the highest average price tag among all major varietal wines.

• Chardonnay continues to be the largest-selling variety in Nielsen channels, followed by Cabernet Sauvignon and Merlot.

Wines priced at $9 and above show double – digit growth

• Table wines retailing at $9 and over a 750-ml. bottle grew 10.9% by volume and 10.1% by value. • The above-$9 segment easily outperformed below-$9 wine sales, which rose 1.8% by volume and 1.1% by value.

A.C. Nielsen 52-week period ending August 20

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A.C. Nielsen 4 week period ending Sept. 17

• Based on value wine sales increased 9.9 percent based in the over-$20 segment and increased 8.3 percent in the $9 to $11.99 segment.

• In volume, during the same period, the over-$20 segment increased 10.7 percent while the $9 to $11.99 segment increased 9.8 percent.

• The $15 to $19.99 segment grew 7.5 percent in sales and 8.5 percent in volume.

Most of the growth took place in the over-$20 and $9 to $11.99 price points…

• Wine sales in the $0 to $2.99 segment fell 3.1 percent and sales in the $6 to $8.99 price segments fell 5.3 percent.

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Thomas Scott Grand Reserve Vintage Shelf Price Feature Ad / "Hot"

Russian River Pinot Noir 2010 $27.99 $23.99 $21.99

Sonoma County Chardonnay 2010 $21.99 $18.99 $16.99

First Vine Premium California Wines Vintage Shelf Price Feature Ad / "Hot"

California Red Wine Blend NV $12.99 $10.99 $9.99

California White Wine Blend NV $12.99 $10.99 $9.99

Retail Pricing Strategy

Napa Trail Wines Vintage Shelf Price Feature Ad / "Hot"

Napa Valley Sauvignon Blanc 2011 $19.99 $17.99 $15.99

Napa Valley Merlot 2010 $25.99 $22.99 $19.99

Napa Valley Meritage 2010 $25.99 $22.99 $19.99

Napa Valley Cabernet Sauvignon 2010 $29.99 $27.99 $23.99

Release in Spring 2012

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Sales & Marketing Strategy

Build and strengthen the connection with the consumer

Passionate Crusaders

Renowned Appellations

Affordable Luxury Approachable Style

California Lifestyle World Class Quality

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Thank You