l2b. music video styles
TRANSCRIPT
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Music Video ProductionLesson ObjectiveCan I apply theory to my music video analysis?
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Styles
Popular music genres
Narrative
Animation (stop motion, digital)
In-concert and as live footage
Interpretative
Impressionist
Surrealist
Pastiche/Parody
Give
Examplesof Music
videos
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Criticisms of Music Promos
Michael Shawhas made the following criticisms
of music promos
What criticisms is Shaw making of musicpromos?
What evidence can you support his views?
How far do you agree with his criticisms? What
evidence do you have to support your opinions?
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Michael Shore (1984) on music promos:
recycled styles surface without substance information
overload image and style scavengers decadence
immediate gratification adolescent male fantasies
speed, power, girls and wealth clichd imagery soft-corepornography Your views? Evidence?
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Music promos = recycled styles?
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surface without substance?
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information overload?
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image and style scavengers?
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decadence?
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immediate gratification?
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adolescent male fantasies?
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speed, power, girls and wealth?
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soft-core pornography?
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Music video Theory
2 theoristsWhat are their theories?
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mttphcs.weebly.com
Movely
http://mttphcs.weebly.com/question-2-how-does-your-media-
product-represent-a-particular-social-group.html
Video
http://mttphcs.weebly.com/question-4-who-would-be-the-
audience-for-your-media-product.html
Animation
http://jasminefagg.yolasite.com/music-video-conventions-
analysis.php
http://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://jasminefagg.yolasite.com/music-video-conventions-analysis.phphttp://jasminefagg.yolasite.com/music-video-conventions-analysis.phphttp://jasminefagg.yolasite.com/music-video-conventions-analysis.phphttp://jasminefagg.yolasite.com/music-video-conventions-analysis.phphttp://jasminefagg.yolasite.com/music-video-conventions-analysis.phphttp://jasminefagg.yolasite.com/music-video-conventions-analysis.phphttp://jasminefagg.yolasite.com/music-video-conventions-analysis.phphttp://jasminefagg.yolasite.com/music-video-conventions-analysis.phphttp://jasminefagg.yolasite.com/music-video-conventions-analysis.phphttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-4-who-would-be-the-audience-for-your-media-product.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.htmlhttp://mttphcs.weebly.com/question-2-how-does-your-media-product-represent-a-particular-social-group.html 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Research and Planning
Level 1: Poor 0-7 Level 2: Basic 8-11
Level 3: proficient/good 12-15
Level 4: Excellent 1620 marks
There is excellent research into similar products and apotential target audience.
There is excellent organisation of actors, locations,
costumes or props.
There is excellent work on shotlists, layouts, drafting,scripting or storyboarding.
There is an excellent level of care in the presentation of
the research and planning
Time management is excellent. Show me Y or O
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Research
There is excellent research into similar products and a
potential target audience.
Analysis
Music Videos
CD Covers/Itune Advert
Magazine
Music magazine cover
Media language
Conventions
Target Audience
Demographics
Physcographics