l.a. at home connect · 2/26/2014 boll & branch offers organic cotton sheets directly to...

2/26/2014 Boll & Branch offers organic cotton sheets directly to consumers - latimes.com

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By Lisa BooneFebruary 21, 2014 , 8:17 a.m.

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Boll & Branch offers organic cotton sheets directlyto consumers

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Early last year, Scott Tannen and his wife, Missy Tannen,were shopping for sheets when they experienced firsthand theconfusion that comes in trying to find quality sheets.

“I just wanted a beautiful, soft set of white sheets,” MissyTannen said. “Every display was full of nebulous buzzwordslike 'thread count,' and the prices seemed really high. Thelonger I stared at the shelves, the more confused I became. I

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Boll & Branch produces sheets and cable-knit throws made exclusively from Global Organic Textile Standard-certifiedcotton. (Kaz Arts Photography / December 20, 2013)

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had no confidence that I would walk out of the store with

something great.”

Motivated by that shopping experience, the couple founded

Boll & Branch in January in an effort to offer 100% organic

cotton sheets directly to consumers from Chetna Organic, an

Indian cooperative that supports sustainable farming and

community development.

The Tannens describe their new line as "linens with a

mission": 300-thread-count sheets and cable-knit throws

made exclusively from Global Organic Textile Standard-

certified organic cotton from fair-trade farms and factories in

India. Boll & Branch uses only low-impact, fiber-reactive dyes

rather than pigment dyes because they do not contain any

known toxins or heavy metals and are considered eco-friendly

pigments.

"Our farmers grow cotton without dangerous pesticides, in a

sustainable fashion," Scott said, "and they're safer and

happier. Our weavers are paid well, receive health benefits

and are thrilled with the dignified jobs we've helped to create

for them."

The sheets come in white and ivory and begin at $200 for a

twin sheet set. Each set includes two standard pillow cases, a

fitted and flat sheet and comes in a signature Boll & Branch

fabric bag. Cable knit throws are available in white, ivory and

gray for $115.

And like Warby Parker and Toms Shoes, which both donate

some proceeds to charity, Boll & Branch will contribute a

portion of every sale to the nonprofit Not for Sale, an

international organization that rescues women and children

from human trafficking.

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Comments (2) Add / View comments | Discussion FAQ

GWPDA1 at 11:02 AM February 21, 2014What looms are being used to weave the sheets? Are they weaving percale or muslin? Inother words, quality sheets are not just a function of the cotton or linen used - it's the loomsthat produce them.

lalaluxegirl at 9:47 AM February 21, 2014So excited to see this company featured! I purchased their sheets a couple of weeks ago. Eventhough I was a bit nervous to buy bedding online, I have to say that these sheets really blowme away. They come in a beautiful white gift box and the fabric itself is just divine. If you're not used to it, $200 is a lot for people to spend on sheets but I am totally a sheetsgirl and I generally spend a lot more than that. These Boll and Branch sheets are a really goodvalue at the price. Plus they run a lot of coupons on their facebook page, so be on the lookoutfor that.This is a great company with great policys but most importantly, they really make beautifulsheets. I even ordered one of their throws too.

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