Lisa SnowdenCareers in Fashion Instructor

On behalf of Coastline Regional

Occupational Program

In collaboration with SOCCCD Collaborative 2010-

2011 CTE Grant

and

La Jolla Group14350 Myford RoadIrvine, CA 92606-1002

Externship Opportunity:

March 25, 2011 from 9am-2pm

“La Jolla Group is the world’s premier multi-brand apparel licensing company, with a prominent portfolio that includes some of the most recognized names in the industry: O’Neill Clothing USA, Metal Mulisha Clothing, Rusty North America and True Love & False Idols.”

From www.lajollagroup.com

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ObjectiveTo discover various fashion career

opportunities available to Orange County students.

To connect with Industry and develop new business partners.

To scout possible locations for future field trips.To secure classroom guest speakers.

I forgot to bring my skateboard.

Tour of their facilities…

Photo Production Shoot photos of product for

catalogs and other media. Photographers also act as

stylists- creating the right look for the shoot.

Photographer work in Photoshop and re-touch or make any necessary adjustments.

Met Assistant Photographer Valerie Fox who agreed to speak with my students. Thanks Valerie!

Sample ProductionPattern Makers

Technical Designers (Specticians)

Fit Models

Kyla BensonExternship SupervisorSMU DesignerO’Neil GirlsIn addition to my tour, she had me:•Sit and observe meeting where design team handed over tech packs of Spring 2012 line to the production team.•Choose color way designs using Illustrator for an O’Neil floral print dress using Pac Sun’s specific color stories for Fall 2011.

Lessons Learned Fashion is a creative field on all levels. Southern California is home to many job opportunities

for students interested in the action sports industry. Knowledge of design programs- Illustrator and

Photoshop a must! CAD is very important too. There is really no sketching involved.

The ability to collaborate with different teams to see the final product through to the finish.

Multi-tasking is essential. Analytical- researching current and future trends.

Application in the classroomSchedule a tour with my students for Summer

or Fall of 2011. Arrange for different students to spend time

shadowing different departments and hopefully having the opportunity to do some hands-on projects.

Create lesson surrounding color stories on textile designs.

Bring in Valerie Fox as a guest speaker.

Thank you!A big thank you to Kyla Benson and her

colleagues at La Jolla Group. Thank you to Saddleback Community College

and the CTE Collaborative Externships program, 2010-2011.

Thank you to Coastline Regional Occupational Program for their dedication to providing a dynamic career-technical-education to high school students and the continued support of my Careers in Fashion program.