la nostra storia - wordpress.com- marketing - consulenza - % retailer - fornitori revenue stream....
TRANSCRIPT
![Page 1: La nostra Storia - WordPress.com- Marketing - Consulenza - % Retailer - Fornitori Revenue Stream. Team Veronica Sotera Co-founder Student of Business Economics @UniCT Alessandra Nicastro](https://reader033.vdocuments.net/reader033/viewer/2022050521/5fa4e771a1ecd2056164057e/html5/thumbnails/1.jpg)
![Page 2: La nostra Storia - WordPress.com- Marketing - Consulenza - % Retailer - Fornitori Revenue Stream. Team Veronica Sotera Co-founder Student of Business Economics @UniCT Alessandra Nicastro](https://reader033.vdocuments.net/reader033/viewer/2022050521/5fa4e771a1ecd2056164057e/html5/thumbnails/2.jpg)
La nostra Storia:
![Page 3: La nostra Storia - WordPress.com- Marketing - Consulenza - % Retailer - Fornitori Revenue Stream. Team Veronica Sotera Co-founder Student of Business Economics @UniCT Alessandra Nicastro](https://reader033.vdocuments.net/reader033/viewer/2022050521/5fa4e771a1ecd2056164057e/html5/thumbnails/3.jpg)
Problem:
Il Mercato dell’Italian sounding (prodotti Made in Italy contra�atti)
ha un valore di 60 Mld €;
Produttori Italiani d’eccellenza enogastronomica non riescono a sfruttare al meglio i vantaggi
dell’internazionalizzazione
Gli amanti della cucina Italianaall’estero non riescono a replicare facilmente il sapore autentico dei
piatti Italiani a casa propria;
?
![Page 4: La nostra Storia - WordPress.com- Marketing - Consulenza - % Retailer - Fornitori Revenue Stream. Team Veronica Sotera Co-founder Student of Business Economics @UniCT Alessandra Nicastro](https://reader033.vdocuments.net/reader033/viewer/2022050521/5fa4e771a1ecd2056164057e/html5/thumbnails/4.jpg)
Cosa facciamo:1. Selezioniamo i migliori prodotti enogastronomici d’eccellenza direttamente dalle loro terre d’origine;
![Page 5: La nostra Storia - WordPress.com- Marketing - Consulenza - % Retailer - Fornitori Revenue Stream. Team Veronica Sotera Co-founder Student of Business Economics @UniCT Alessandra Nicastro](https://reader033.vdocuments.net/reader033/viewer/2022050521/5fa4e771a1ecd2056164057e/html5/thumbnails/5.jpg)
Cosa facciamo:2. Combiniamo insieme gli ingredienti, creando di�erenti menu tra i quali il cliente può scegliere;
![Page 6: La nostra Storia - WordPress.com- Marketing - Consulenza - % Retailer - Fornitori Revenue Stream. Team Veronica Sotera Co-founder Student of Business Economics @UniCT Alessandra Nicastro](https://reader033.vdocuments.net/reader033/viewer/2022050521/5fa4e771a1ecd2056164057e/html5/thumbnails/6.jpg)
Cosa facciamo:3. Una volta scelto il piatto, forniamo al cliente tutto il necessario per ricrearlo direttamente a casa propria;
![Page 7: La nostra Storia - WordPress.com- Marketing - Consulenza - % Retailer - Fornitori Revenue Stream. Team Veronica Sotera Co-founder Student of Business Economics @UniCT Alessandra Nicastro](https://reader033.vdocuments.net/reader033/viewer/2022050521/5fa4e771a1ecd2056164057e/html5/thumbnails/7.jpg)
Cosa facciamo:4. Infine sarà il cliente a ricreare i sapori della tavola italiana ed a condividerli con i propri amici.
![Page 8: La nostra Storia - WordPress.com- Marketing - Consulenza - % Retailer - Fornitori Revenue Stream. Team Veronica Sotera Co-founder Student of Business Economics @UniCT Alessandra Nicastro](https://reader033.vdocuments.net/reader033/viewer/2022050521/5fa4e771a1ecd2056164057e/html5/thumbnails/8.jpg)
TestTestNel mese di Giugno abbiamo e�ettuato 2 test, a Londra ed Amburgo, facendo provare a due clienti tipo l’esperienza culinaria di Sapury.
“My girlfriend couldn’t believe I had prepared a whole Italian dinner on my own!” Max, Hamburg
![Page 9: La nostra Storia - WordPress.com- Marketing - Consulenza - % Retailer - Fornitori Revenue Stream. Team Veronica Sotera Co-founder Student of Business Economics @UniCT Alessandra Nicastro](https://reader033.vdocuments.net/reader033/viewer/2022050521/5fa4e771a1ecd2056164057e/html5/thumbnails/9.jpg)
Business Model Sapury:
- Tutto il necessario per ricreare una cena italiana comodamente a casa propria;
- Combattere il mercato dell’Italian Sounding all’estero;
- Promozione e internazionalizzazione dei produttori italiani certificati.
Mercato di Massa:
- B2C- B2B
- Community- Assistenza Post-Vendita- Accordi Privati
Value Proposition
- Fornitori - Consulenza professionale- Retailer
Key Partners Customer SegmentsCustomer Relationship
- Approvvigionamento- Gestione Operativa- Marketing
Key Activities
- Food&Beveradge Made in Italy- Know-how- Sito Web
Key Resources
- Sapury.com- Social Network- Retailer
Channels
Vendita Esperienze Culinarie
Revenue Stream
- Marketing- Consulenza
- % Retailer- Fornitori
Revenue Stream
![Page 10: La nostra Storia - WordPress.com- Marketing - Consulenza - % Retailer - Fornitori Revenue Stream. Team Veronica Sotera Co-founder Student of Business Economics @UniCT Alessandra Nicastro](https://reader033.vdocuments.net/reader033/viewer/2022050521/5fa4e771a1ecd2056164057e/html5/thumbnails/10.jpg)
Team
Veronica SoteraCo-founder
Student of Business Economics @UniCT
Alessandra NicastroCo-founder
Student of Business Economics @UniCT
Antonio Di MarianoWeb Developer
Degree in Information Tecnology@UniCT
J. Christophe D. RoseGraphic Designer
Degree in Graphic Design @Academy of Fine Arts
Giancarlo SciutoCo-founder
Student of Business Economics @UniCT
![Page 11: La nostra Storia - WordPress.com- Marketing - Consulenza - % Retailer - Fornitori Revenue Stream. Team Veronica Sotera Co-founder Student of Business Economics @UniCT Alessandra Nicastro](https://reader033.vdocuments.net/reader033/viewer/2022050521/5fa4e771a1ecd2056164057e/html5/thumbnails/11.jpg)
Contacts