Social Groups Engaged in Carbon Calculations

Nature Conservancy Is a conservation organization working around the world to

protect ecologically important lands and waters for nature and people.

Inconvenient Truth Interactive movie extension intent on pushing a specific political

agenda - “Political will is a renewable resource”

U.C. Berkeley Institute of the Environment “The CoolClimate Calculator has been designed to help US

households evaluate their complete climate footprints, including all direct and indirect greenhouse gas (GHG) emissions from transportation, household energy, food, goods and services.”

Nature Conservancy Relevant factions involved in production

Nature Conservancy

Relevant factions involved in the use of this technology

Nature Conservancy members

Concerned public

Agenda

There is a carbon offset program offered by the Nature Conservancy that is prominently displayed upon the completion of the interactive tool.

As an organization the Nature Conservancy carefully avoids the radical leftist fringe and tries to remain neutral in its goal of preserving land and water for the benefit of natural communities. Preservation efforts that inherently involve controversy.

Inconvenient Truth Relevant factions involved in production

The tool was co-developed by WE and TakePart and uses information from the Energy Information Administration (EIA), Terrapass, and other undisclosed sources

Relevant factions involved in the use of this technology Concerned public

Agenda Offers an opportunity to offset carbon through the Native

Energy Program.

Al Gore remains a political figure and the tool continues the political themes that arose in the movie.

This tool is used to promote special interests.

UCB Institute of the Environment

Relevant factions involved in production

The Berkeley Institute of the Environment (BIE), which is co-directed by Professors Dan Kammen and Inez Fung.

Christopher M. Jones was the lead researcher, who, along with graduate student Sally Maki developed the tool.

Relevant factions involved in the use of this technology

Concerned public

Agenda

Academic institution which remains fairly neutral in its agenda.