Upload File

lab grown diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases....

  • Home
  • Documents
  • Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown
27
Lab Grown Diamonds Consumer Research Update Historical Progression 2004-2016 5 October 2016 Lab Grown Diamonds Consumer Research Update- Historical Progression 2004-2016 Copyright MVI MarkeIng Ltd. All Rights Reserved 1

Upload: others

Post on 02-Jun-2020

2 views

Category:

Documents


0 download

Report

TRANSCRIPT

Page 1: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

LabGrownDiamondsConsumerResearchUpdate

HistoricalProgression2004-2016

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 1

Page 2: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

LabGrownDiamondsConsumerResearchUpdate

MVIhasbeenconducIngconsumermarketresearchstudiesonawarenessandacceptanceofLabGrownDiamondssince2004.WhatfollowsisahistoricalsummaryofthekeyresearchfindingsdrawnfrommulIplestudiesconductedbyMVIbetween2004-2016.ForaddiIonalinformaIoncontactMartyHurwitzMarty@MVIMarkeIng.com.

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 2

Page 3: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

LabGrownDiamondsConsumerResearchUpdate

2004

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 3

Page 4: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2004Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 4

  Consumersarelargelyuneducatedaboutlabgrowndiamondswithoverathirdunfamiliarwithanyofthetermsdescribingthem

  Theoverwhelmingmajorityofconsumersareeitherextremelyorsomewhatunfamiliarwithlabgrowndiamonds

  Colorandclarityareimportant,butauthenIcityisparamount

  DeeperdiscountsforlabgrowndiamondsdonotchangetherelaIvechoicesofminedvs.labgrowndiamonds

Page 5: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2004Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 5

  ConsumersarelargelypriceinelasIc

  43%oftheconsumersselected“MineddiamondsareauthenIc,notimitaIons”asthemainreasontheyprefermineddiamonds

  Threeoutoffourconsumersareconcernedthatlabgrowndiamondscouldbe“passed-off”asmineddiamonds

  Over50%wantacerIficateofauthenIcitywiththeirdiamondpurchase

Page 6: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

LabGrownDiamondsConsumerResearchUpdate

2005

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 6

Page 7: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2005Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 7

  ThereisaconcernamongUSandCanadianresidentsthatlabgrowndiamondswillbesoldorpassedoffasmineddiamonds

  AcerIficateofauthenIcitywasmorepowerfulthanalaboratorygradingcerIficateinreassuringconsumersofthenatureoftheirdiamondpurchase

  Inmostcases,asthepriceofthediamondincreases,withinasetqualitylevel,consumersaremorelikelytoswitchtoalabgrowndiamond

  Ingeneral,asthequalityofdiamondsdecreases,consumersbecomemorelikelytoswitchtolabgrowndiamonds

Page 8: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 8

KeyFindingsfrom2005Research

Page 9: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 9

KeyFindingsfrom2005Research

Ifyouplantopurchasealabgrowndiamondorlabgrowndiamondjewelry,whichoneofthefollowingwouldbestreassureyouthediamondwasnotbeingmisrepresented?

Page 10: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 10

KeyFindingsfrom2005Research

Wouldyouconsiderpurchasingalabgrowndiamondorlabgrowndiamondjewelry?

Page 11: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 11

KeyFindingsfrom2005Research

Base:Allrespondentswhoplantobecomeengagedormarriedwithinthenextyear.Wouldyougiveyourfiancéealabgrowndiamondring?

Page 12: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

LabGrownDiamondsConsumerResearchUpdate

2007

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 12

Page 13: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2007Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 13

 Basedonadiscretechoiceexercise,consumerssIllpreferredmineddiamondoverlabgrowndiamondsinmostcases.However,therearesomescenarioswhereconsumersactuallypreferredlabgrowndiamonds

 Overall,asthepriceofthemineddiamondincreased,andtheactualsavings,ata20%discount,becomesgreater,theconsumerismorelikelytopreferthelabgrowndiamond

Page 14: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

LabGrownDiamondsConsumerResearchUpdate

2009

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 14

Page 15: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2009Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 15

Knowingwhatyounowknowaboutlabgrowndiamonds,wouldyouconsiderpurchasing,orrequesFngasagiG,labgrowndiamondjewelry?(Selectonlyone)

Page 16: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2009Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 16

Foreachofthefollowing,pleaseindicateifyouwouldconsiderpurchasinglabgrowndiamondjewelry.

Page 17: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2009Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 17

Whatistheprimaryreasonyouwouldconsiderpurchasinglabgrowndiamondjewelry?(Selectallthatapply)Base:RespondentswhowouldconsiderpurchasingalabgrowndiamondorrequesFngasagiGlabgrowndiamondjewelry.(n=827)

Page 18: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2009Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 18

IfyouwereshoppingforafinejewelrygiG,wouldyouconsiderpurchasingalabgrowndiamondjewelrystyle?(Selectonlyone)

Page 19: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2009Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 19

Wherewouldyoubemostlikelytopurchasealabgrowndiamondjewelrystyle?(Selectonlyone)

Page 20: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

LabGrownDiamondsConsumerResearchUpdate

2016

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 20

Page 21: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2016Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 21

(AGerintroducFonstatement)Nowthatyouunderstandwhatlabgrowndiamondsare,whatdoyouthinkofthem?(Selectallthatapply)

Page 22: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2016Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 22

Ifyouwereshoppingforanengagementring,wouldyouconsiderlabgrowndiamondsforthecenterstone?

Page 23: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2016Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 23

Doyouthinktheseman-madelab-createdstonesshouldbecalleddiamonds?

Page 24: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2016Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 24

Whatisthemainreasonyouareinterestedinlabgrowndiamonds?

Page 25: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

KeyFindingsfrom2016Research

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 25

Howmuchdoyouthinklabgrowndiamondsshouldsellforcomparedtomineddiamonds?

Page 26: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

MVI‘sLuxuryConsumerResearchistheindustrystandardfordetailing,definingandanalyzingconsumerpreferencesandlikelybehaviors.Withover30yearsofexperienceandleadership,MVIhasperfectedauniquepredicIvemodelingprotocol,allowingourclientstolearnwhatwillsellthru,withwhichconsumers,forwhatprice,andwhere.PredicIveModelingoflikelyconsumerbehaviorsiscriIcalintoday’scompeIIvemarketplace,wherethecostofrawmaterialsconInuestorise,andsellthruatretailistheonlymetricthatcounts.InaddiIontoproductresearchwithtargetconsumers,MVI‘sLuxuryConsumerResearchistheperfectvehiclefortesIngbrandawareness,equityandleverageopportuniIes.MVI’sclientsincludemulI-naIonalconglomerates,manufacturers,retailers,tradeassociaIons,financialinsItuIonsandsovereignnaIons.ForaddiIonalinformaIoncontactMartyHurwitzMarty@MVIMarkeIng.com.

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 26

AboutMVI

Page 27: Lab Grown Diamonds · 2016-10-06 · preferred mined diamond over lab grown diamonds in most cases. However, there are some scenarios where consumers actually preferred lab grown

MartyHurwitzCEOMVIMarkeKngLtd.Email:[email protected]

5October2016 LabGrownDiamondsConsumerResearchUpdate-HistoricalProgression2004-2016CopyrightMVIMarkeIngLtd.AllRightsReserved 27

Contact

MVIMarkeIngLtd.(MVI)herebydisclaimsallwarranIesrelatedtothisreport.Specifically,thisreportisprovided“asis”and“asavailable.”Tothemaximumextentpermigedbylaw,MVIexpresslydisclaimsanyandallwarranIes,expressedorimplied,regardingthisreport,including,butnotlimitedto,anyimpliedwarranIesofmerchantability,fitnessforaparIcularpurpose,ornon-infringement.MVIdoesnotwarrantthatthereportwillmeetyourrequirementsorthatthereportwillbecompleteanderrorfree.TheinformaIoninMVIreportsmaycontainerrors,omissions,problemsorotherlimitaIons.MVIandouraffiliatedparIeshavenoliabilitywhatsoeverforyouruseofanyinformaIoninourreports.


Lab Grown Diamonds

“Cultured Meat”: Lab-Grown Beef and Regulating the Future

Lab Grown Diamonds Consumer Research Update Historical Progression

Biz Model for Lab-Grown Diamonds

(Lab-grown diamonds) (Federal Trade Commission) Irfbpü 198402868E) "-æ Recommended by *-T-an f O App Store Play 63196319 63883838 63198611 1800-7418383 zaobað9 ('zEÐìa-g-:

KP Special Forum on Diamond Terminology - Kimberley Process€¦ · What are lab-grown diamonds? WhatThey Are • Same chemical,physical and opticalproperties as a natural diamond

The Truth About Diamonds - Global Witness TRUTH ABOUT DIAMONDS: CONFLICT AND DEVELOPMENT 1 Diamonds and Conflict What are conflict diamonds? Conflict diamonds, also known as blood

Natural Versus Laboratory-Grown Diamonds: Fact Sheet for ...€¦ · “Cultured diamonds,” or “cultivated diamonds,” are confusing terms and refer exclusively to natural diamonds

Gems & Jewellery · Page 3 Project Concept What is Lab-Grown or Synthetic Diamond Synthetic diamonds are either partially or wholly crystallised or re-crystallised artificially in

Lab Grown Diamonds: Why they are the right choice!

World Gem Foundation - Amazon S3...World Gem Foundation GemPen® Test Results - Diamonds, Blue Sapphires & Rubies Natural and Lab-created Diamonds Gemstone Filter Number of Stones

D.G.W. Auctioneers Inc.€¦ · in GIA Lab Report. 38. Ladies vintage 14K white gold and diamond ring, centered with 2 European cut diamonds, framed by 14 single cut diamonds. Estimated

Recent trends of gem-quality colorless synthetic diamonds · 2017. 12. 6. · Diamonds, Taidiam, Pure Grown Diamonds, Washington Diamonds 등의 회사에서 생산하고 있다

Undisclosed Laboratory-Grown Diamonds · Diamonds (2016) and the related Disclosure Practice Note (May 2016); •Conduct an internal pipeline risk assessment identifying all possible

Loose diamonds | Gemone Diamonds

Marina Bay Sands Expo Halls A & B | 21 - 24 July ... › contents › file › Application Form... · Carat Size Diamonds Fancy Diamonds Loose Diamonds Jade Diamonds Color Diamonds

Gem-Quality Synthetic Diamonds Grown by a … Diamond Inc. of Boston, Massa-chusetts, has succeeded in growing facetable, single-crystal type IIa synthetic diamonds using a patented

lab grown diamonds which are affordable alternatives to mined diamonds. By reaching out to changing consumer preferences today, Star Carat is offering a mix of quality, value and

Diamonds and Coal - Squarespaceand+Coal.pdf · Others say the wealthy and elite have grown tired of money and now ... Diamonds and Coal is based on Chad Underkoffl er ... young men

Danielle Max - static.squarespace.comstatic.squarespace.com/.../t/...NurtureByReena_LabGrownDiamonds_… · We certainly don’t want lab-grown diamonds to be mixed in with natural

ROWN NDUSTRY NDIA ROWTH - PHD Chamber profie_pdf/Grown Diamonds.pdf · to find diamonds. However, technological advancements have enabled growing beautiful and exceptional quality

GemFind RingBuilder€¦ · find certified or lab grown loose diamonds of any shape, size, color, and clarity. Rings and diamonds can be marked up based on the cost or size, and consumers

ALCHEMY ABOVE EARTH - Pure Grown · PDF filePGD BRAND ESSENCE – ALCHEMY ABOVE EARTH 04 Pure Grown Diamonds are grown above earth, yet use laws of nature to create a deep brilliance

Diamonds&DiamondGrading Synthetics and Treatments 19eco-friendlydiamonds.com/image/catalog/Diamonds-Diamond...They can be natural or made in a lab from a variety of materials, and

Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

Diam Concept - The French lab-grown diamonds factory...a en effet le vent en poupe, à ce point que l'expert du diamant Paul Zimnisky prévoit qu'il représentera au moins 7% du marché

Lab Grown Diamond GIA Certified Collection

Primary Research Findings€¦ · Key Findings . Category awareness of lab-grown diamonds is much higher than we thought In our research, we found that 71% of people in a relationship

lab-grown diamonds SK Jewellery Group has launched a new brand. Star Carat. featuring a line of laboratory grown diamonds. The "Star Carat Shop" e-shop is supported by social media

A Diamond Choice 2019 - GOLDandTIME.org · 2019-02-11 · diamonds, and trade sentiment toward the lab-grown category as well. While this report brings together information from many

Lab Created Diamonds

ROWN DIAMONDS UNLOCKING UTURE OF DIAMOND INDUSTRY BY 2050€¦ · In 2013, Frost & Sullivan had published a report “Grown Diamonds – Shaping Future of Diamond Industry”. The

TH APRIL 2018 | DA Y 3 First Edition of Bharat Diamond ...€¦ · Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds Diamonds Diamonds Diamonds Diamonds Dia-monds

THE DIAMOND INDUSTRY, REIMAGINED™ · cutting and shaping of rough stones, as well as for the processing of CVD-type lab-grown (so called "synthetic") diamonds. The Quazer® 3’s

The True Price of Diamonds - Impact Institute...grown diamonds have a smaller true price gap than natural diamonds, both in terms of social and environmental impact. Although growing