iPhone Survey Results

Total respondents: 179

Data Collected 8/31 – 9/3

Do you have an iPhone?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Yes No

98%

2%

Which model of iPhone do you have?

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Original iPhone 3g iPhone 3gS iPhone 4

12%

41%

31%

17%

What made you decide to buy an iPhone?

0%

5%

10%

15%

20%

25%

30%

35%

40%

Recommendation fromfriend or family

I'll buy anything Applemakes

A new iPhone modelwas released

Other My office required it

39%

21%

19% 17%

4%

What feature do you use most on your iPhone? (choose one)

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Apps Browsing the web Texting Calling E-mail Other

48%

34% 31%

21%

10%

3%

How many pages of apps do you have?

0%

5%

10%

15%

20%

25%

30%

More than 5 2 pages 3pages 4 pages 5 pages 1 page

28%

20% 20% 18%

7% 6%

Which types of apps do you use most? (choose up to 2)

0%

5%

10%

15%

20%

25%

30%

35%

Games SocialNetworking

Entertainment Utilities News Lifestyle(Groupon,

Starbucks, etc.)

Fitness

32% 32%

13% 12%

8%

2% 1%

On average, how much do you spend on apps every month?

0%

5%

10%

15%

20%

25%

30%

35%

Nothing, I onlyget free apps

$1 - $5 $6 - $10 $11 - $20 Nothing, I rarelyget new apps

$21 - $30 Over $30

34%

29%

18%

7% 5%

3% 2%

How do you decide which apps to get?

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Searching the appstore and reading

reviews

App Store Top 25 orFeatured Apps list

Recommendationfrom friend or

family

App reviewingwebsite

Recommendationfrom co-worker

Its usually animpulse buy, I don'tgive it much thought

41%

37%

34%

31%

15%

11%

What is your age?

0%

5%

10%

15%

20%

25%

30%

35%

40%

18-24 25-34 35-54 under 18 55+

39%

35%

19%

5% 3%