laboro ergo sum melike demirbag balcova izmir turkey kaplan

1 LABORO ERGO SUM

MELIKE

DEMIRBAG

KAPLAN

Izmir University of Economics Sakarya Cd No 156 Balcova Izmir Turkey +90 232 4888467 @ [email protected] http://homes.ieu.edu.tr/mdemirbag

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IZMIR UNIVERSITY OF ECONOMICS

Ph.D. in Marketing

Dissertation Topic

2005- 2007 3.79/4.00 Product Appearance and Brand Knowledge: An Analysis of Critical Relationships


MBA (in Marketing)

Dissertation Topic

2003-2005 4.00/4.00 Analysis of Factors Influencing Consumer Decision Making and Choice: With a Comparative Study in Different Product Classes

BOGAZICI UNIVERSITY

BA, Business Administration 1996-2000 2.60/4.00

KARSIYAKA ANADOLU LISESI

High School Diploma, Maths 1989-1996 4.48/5.00

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Associate Professor, Department of Business Administration & School of Applied Managerial

Sciences

2011-Present Izmir, Turkey

Assistant Professor, Department of Business Administration & School of Applied Managerial

Sciences

2007-2011 Izmir, Turkey

Instructed various courses in Undergraduate and Graduate Classes Assistant to the Rector, (2012-present) Director, Strategic Planning Directorate (2010-present) Advisor to the Rector (2010-2011) Director, the School of Applied Managerial Sciences (2009-2010) Vice President, IUE Ethics Committee (2009-2010) Assistant Vice Rector (2009) Contributed and coordinated academic projects Coordinated various administrative projects, including: Establishing a Pearson VUE Test Center at the University

Marketing and communications planning of the University Organizing Committee Member, ICOVACS 2008, TR Organizing Committee Member, 2nd Biennial International Women's Studies Conference, 2008, TR International Committee Member, ICOVACS 2009, Louisville, Kentucky, US International Program Committee member, International Conference on Design, Technology and Management in Manufacturing (DTMM) 2010, Romania International Committee Member, ICOVACS 2010, Valencia, Spain Organizing Committee Member, International Conference on Innovation & Entrepreneurship, 2010, TR International Committee Member, ICOVACS 2011, Leuven, Belgium Organizing Committee Member, ICOVACS 2012, TR


Lecturer, Department of Business Administration & Graduate

School of Social Sciences

2005-2007 Izmir, Turkey

Instructed various courses in Vocational School and in Undergraduate Classes Contributed to and coordinated academic projects Coordinated various administrative projects, including:

Establishing undergraduate and graduate programs Establishing lifelong learning programs Marketing and communications planning of the University Entrepreneurial projects counselor in marketing

Designed and maintained University and Faculty Web Sites Organizing Committee Member, 4th International Logistics and Supply Chain Congress, 2006, TR Organizing Committee Member, 1st Biennial International Women's Studies Conference, 2006, TR


Research Assistant, Department of Business Administration

2003-2005

Izmir, Turkey

Instructed various courses in Vocational School Assisted various Marketing related courses Contributed to academic projects Worked as Incubator Projects’ Counselor Designed and maintained University and Faculty Web Sites and promotional materials

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Regular Classes

2003-Present

Graduate and Doctoral Level Marketing Research*, Product Strategy and Brand Management, Directed Research, International Marketing Undergraduate Level Principles of Marketing*, Marketing Management*, Brand Management*, Contemporary Topics in Marketing*, Marketing Research*, International Marketing, Introduction to Business, Research Methods, Retail Management Vocational School Level Advertising*, Consumer Behavior*, Brand Management*, Services Marketing, Sales Management, Marketing Research, Introduction to Business, Management & Organization * Given at least three semesters

VARIOUS

Seminars

2003-Present

Branding from an Anti-consumption Perspective, Ege University Creative Marketing, Izmir University of Economics Rotaract Club & ACEV Branding from an Anti-consumption Perspective, TOBB University of Economics and Technology Brand and Design Management, Izmir University of Economics Introduction to Logistics Management, Turkish Military Forces, Izmir Logistics Planning, Turkish Military Forces, Izmir Branding and Brand Management, Izmir University of Economics, Lifelong Learning Center & DataExpert Programs, Izmir Introduction to Marketing, Izmir University of Economics, Lifelong Learning Center Programs, Izmir (More than 100 hours in several sessions) Marketing and Global Marketing, Izmir Chamber of Commerce, Izmir Customer Relationship Management, Izmir Chamber of Commerce, Izmir Web Design, Intermediate Level Course, Izmir University of Economics, Izmir Job Search, Izmir University of Economics, Izmir Crisis in Work Life, Izmir University of Economics, Izmir

THESIS SUPERVISION

Selin Türkel, Ege University, PhD Thesis Nazlı Alimen, Izmir University of Economics, PhD Thesis

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PUBLICATIONS IN INTERNATIONAL

JOURNALS COVERED BY ISI CITATION

INDICES (SSCI, SCI & AHCI)

1. Kaplan, M.D., Atik, D. Gürkaynak, N. (2011) Sanal Topluluklarda Marka Kaçınması Davranışı. İktisat, İşletme ve Finans, Vol. 26, No.300, 93-120. [SSCI] DOI: 10.3848/iif.2011.300.2957

2. Kaplan, M.D., Yurt, O., Guneri, B., Kurtulus, K. (2010) “Branding Places: Applying Brand Personality Concept to Cities”, European Journal of Marketing, Vol. 44, No. 9/10, 1286 - 1304. [SSCI] DOI: 10.1108/03090561011062844

3. Yurt, O., Kaplan, M.D., Yumurtaci I.O., Baltacioglu, T. (2010) “Brand Elevation in Supply Chains”, İktisat, İşletme ve Finans, Vol. 25, No. 291, 79-94. [SSCI] DOI: 10.3848/iif.2010.291.2640

4. Baltacioglu, T., Ada, E., Kaplan, M.D., Yurt, O., Kaplan Y.C. (2007) “A New Framework for Service Supply Chains”, Service Industries Journal, Vol. 27, No. 2, 105-124. [SSCI] DOI: 10.1080/02642060601122629

PUBLICATIONS IN INTERNATIONAL

JOURNALS [PEER-REVIEWED]

5. Kaplan, M.D., Kaplan, Y.C. (2011) Anti-Consumption of Public Services: Vacci(not)ion for Swine Flu. Management Research Review, Vol. 34, No 3, 353-363. DOI: 10.1108/01409171111116358

6. Kaplan, M.D., Piskin, B., Bol, B. (2010) “Educational Blogging: Integrating Technology into Marketing Experience”, Journal of Marketing Education, Vol. 32, No 1, pp. 50-63. DOI: 10.1177/0273475309335652

7. Örten, T., Kaplan, M.D. (2009) “Preventing Smoking Initiation and Motivating To Quit Smoking: Insights Gained From Nonsmoker”, Turkish Journal of Public Health, Vol. 7, No 2, pp. 83-87.

8. Kaplan, M.D. (2009) “The Relationship between Perceived Innovativeness and Emotional Product Responses: A Brand Oriented Approach”, Innovative Marketing, Vol. 5, No. 1, pp. 42-50.

9. Guneri, B., Yurt, O., Kaplan, M.D., Delen, M. (2009) “The Influence of Children on Family Purchasing Decisions in Turkey”, Asian Journal of Marketing, Vol. 3, No 1, pp.20-32. DOI: 10.3923/ajm.2009.20.32

10. Ada, E., Yurt, O., Kaplan, M.D. (2008) “The Value of Supply Chain Integration for SMEs”, Annamalai Journal of Management, Vol. 2, No. 1, February 2008, pp.128-137.

11. Var, T., Kaplan, M.D., Yurt, O. (2006) “Challenges and Opportunities of Developing Wine Tourism in a Small Community in Turkey”, e-Review of Tourism Research (eRTR), Vol. 4, No. 1, pp. 9-18.

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PUBLICATIONS IN THE PROCEEDINGS

OF INTERNATIONAL CONFERENCES

1. Atik, D., Kaplan, M.D. (2011) “Prestij tüketimi: Tüketicilerin kendilerini ayricalikli hissetme arzulari ve kitlesel kisisellestirme”, Paper published in Proceedings of 10th International Marketing Trends Conference, January 2011, Paris, France.

2. Kaplan, M.D., Orten, T., Baltacioglu, T. (2010) “A Slow Path to Sustainability: Cittáslows and Seferihisar Case”, paper published in Proceedings of ICOVACS 2010, ISBN 978-84-15080-01-5, pp. 556-564, November 2010, Valencia, Spain.

3. Merticaru, V.V., Kaplan, M.D. (2009) “Some CRM Principles and Strategies Applied in Branding in an Institution of Engineering Education”, paper published in Proceedings of ModTech International Conference, ISSN 2066-3919, pp. 395-398, May 2009, Chisinau, Moldova.

4. Kaplan, M.D. (2009) “Service Design and Branding: Some Insights for Research”, paper published in Proceedings of ICOVACS 2008, ISBN 978-975-8789-25-2, pp. 285-289, November 2008, Izmir, Turkey.

5. Baltacioglu, T., Ada, E., Yurt, O., Kaplan, M.D. (2007) “Service Supply Chains: A New Framework”, paper published in Proceedings of 4th International Logistics and Supply Chain Congress, ISBN 975-8789-08-2, pp. 389-394, November-December 2006, Izmir, Turkey.

6. Baltacıoğlu, T., Kaplan, M.D. (2006) “The Impact of Packaging on Brand Image”, paper published in Proceedings of 1st Product and Service Design Symposium and Exhibition on Agricultural Industries, ISBN 975-8789-05-8, pp. 102-109, April 2005, İzmir, Turkey.

7. Var, T., Kaplan, M.D., Yurt, O. (2006) “Wine Tourism in Turkey”, paper published in Proceedings of 1st Product and Service Design Symposium and Exhibition on Agricultural Industries, ISBN 975-8789-05-8, pp. 110-119, April 2005, İzmir, Turkey.

8. Var, T., Kaplan, M.D., Yurt, O. (2006) “Impact Analysis of Wine Tourism”, paper published in Proceedings of 1st Product and Service Design Symposium and Exhibition on Agricultural Industries, ISBN 975-8789-05-8, pp.120-124, April 2005, İzmir, Turkey.

9. Baltacioglu, T., Yurt, O., Kaplan, M.D. (2005) “Integrating to the Global Supply Chain: Being A Branded Supplier”, paper published in Proceedings of 3rd International Logistics And Supply Chain Congress, ISBN 975-8400-07-X, pp. 74-80, November 2005, İstanbul, Turkey.

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CHAPTER IN A SCIENTIFIC BOOK

PUBLISHED BY INTERNATIONAL

PUBLISHERS

1. Baltacioglu, T., Kaplan, M.D., Yurt, O., Ozcan, C. (2006) “Effectiveness and Efficiency of Design Processes in SMEs”, in From Small Firms to Multinationals: Industrial, Entrepreneurial, Managerial, Financial, Fiscal, Transaction Cost and Consumer Perspectives in the Era of Globalisation, Ioannis-Dionysios Salavrakos (ed)., 181-196. Athens Institute for Education and Research: Athens.

PUBLICATIONS IN THE PROCEEDINGS

BOOKS OF NATIONAL CONFERENCES

1. Örten, T., Kaplan, M.D. (2009) “Yerel Hizmetlerde Çevreci Faaliyetler ve Bunların Bireysel Tüketim Davranışlarına Olumlu Yansımaları”, paper published in Proceedings of 4. Ulusal Yerel Yönetimler Sempozyumu, ISBN 978-975-8918-33-1, pp. 1071-1079, October 2009, Ankara, Turkey.

2. Kaplan, M.D. Baltacıoğlu, T., Yurt, O. (2006) “Türk KOBİ’lerinde Tasarım Faaliyetlerinin Etkinliği”, paper published in Proceedings of Kobiler ve Verimlilik Kongresi: AB Kobileri ile İşbirliği, pp. 575-582, December 2010, İstanbul, Turkey.

BOOKS 1. Baltacioglu, T., Kaplan, M.D. (2007) İyi İletişim=İyi Pazarlama. MediaCat: İstanbul.

2. Baltacioglu, T., Kaplan, M.D. (2006) 4th International Logistics and Supply Chain Congress Proceedings, Editors.

3. Baltacioglu, T., Kaplan, M.D. Yurt, O. (2009) ICOVACS 2008 Proceedings, Editors.

CHAPTER IN A SCIENTIFIC BOOK

PUBLISHED BY NATIONAL PUBLISHERS

1. Kaplan, M.D., Baltacıoğlu, T. (2009) “Küresel Markalama Stratejileri”, in Stratejik Küresel Pazarlama, Necdet Timur & Alparslan Özmen (eds.), pp. 294-311, Eflatun Yayınevi: Ankara.

POPULAR MEDIA APPEARANCES 1. Yeni Asir Özel sayi (Special Issue of Yeni Asir Newspaper), "Marka, Çok Geç Olmadan!" (Brand: Before It's Too Late!), (August 22, 2008) s. 4.

2. Yeni Asir Özel sayi (Special Issue of Yeni Asir Newspaper), "Marka Olmak ya da Olmamak" (Brand: To be or not to be), (May 29, 2007) s. 8.

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CITED WORK

Baltacioglu, T., Ada, E., Kaplan,

M.D., Yurt, O., Kaplan Y.C. (2007) A New Framework for

Service Supply Chains. Service Industries Journal, Vol. 27 No. 2,

105-124.

1. Brady M, Fellenz MR (2007) The service paradox: Supporting service supply chains with product-oriented ICT PROCEEDINGS OF THE 2007 IEEE INTERNATİONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS Pages: 134-139 (ISI: CPCI-SSH)

2. Fellenz MR, Brady M, Greene J, et al. (2007) Reconsidering financial flows in supply chain management INFORMATION MANAGEMENT IN THE NETWORKED ECONOMY: ISSUES & SOLUTIONS Pages: 246-249 (ISI: CPCI-SSH)

3. Shashank Rao & Thomas J. Goldsby (2008) Process Preponderance in Service Supply Chains: A Field Study,” PROCEEDINGS OF DECISION SCIENCES INSTITUTE ANNUAL MEETING, Baltimore, MD, pp 2801-2806.

4. Iakovaki, A. & Srai, J.S. (2008). Exploring Service Supply Chain Network Enabled Capabilities that Support "E2E" Integration - Findings from a Multi-nodal Complex Supply Chain. RNEC (REALISING NETWORK ENABLED CAPABILITY) CONFERENCE – Leeds. June 2009

5. Beamon, Benita M. (2008), Sustainability and the Future of Supply Chain Management, OPERATIONS AND SUPPLY CHAIN MANAGEMENT AN INTERNATIONAL JOURNAL, Cilt: 1, Sayı: 1, s. 4-18

6. Fellenz MR, Brady M (2008) RFID and Data Capture Technologies in Global Service Supply Chains: Meeting the Information Management Challenge INNOVATION AND KNOWLEDGE MANAGEMENT IN BUSINESS GLOBALIZATION: THEORY & PRACTICE, VOLS 1 AND 2 Pages: 1016-1024 (ISI: CPCI-SSH)

7. Field JM, Meile LC (2008) Supplier relations and supply chain performance in financial services processes INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT Volume: 28 Issue: 1-2 Pages: 185-206 (ISI: SSCI)

8. Johnson M, Mena C (2008) Supply chain management for servitised products: A multi-industry case INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS Volume: 114 Issue: 1 Pages: 27-39 (ISI: SSCI)

9. Lee, M., Park, K., Park, T. Effects of a Link Between Service Provider and Customer on a Service Supply Chain (2008) California Journal of Operations Management Volume 6, Number 1, pp 102-108.

10. Shalij, P.R., Devadasan, S.R., Prabhushankar, G.V. (2009) Design of ISO 9001:2000 based Supply Chain Quality Management Systems. Int. J. Process Management and Benchmarking, Vol. 3, No. 1, s. 1-23.

11. Zhang, Y., Srai, J., Gregory, M. & Iakovaki, A. (2009) Engineering Network Configuration: Transition from Products to Services, PROCEEDINGS OF THE 1ST CIRP INDUSTRIAL PRODUCT-SERVICE SYSTEMS (IPS2) CONFERENCE, Cranfield University, 1-2 April 2009, s. 315-322

12. Lackes, Richard (2009) Architecture and Functionality of a Supply Chain Enterprise Resources Planning System. OPERATIONS AND SUPPLY CHAIN MANAGEMENT AN INTERNATIONAL JOURNAL, Volume 2, Sayı: 2, s. 125 – 135

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CITED WORK




105-124.

13. Rönnbäck, Å. & Witell, L. (2009) Value creation in outsourced service provision in public transportation. TQM JOURNAL 21 (5) p. 517-529.

14. Brady, Mairead, Lynn, Theodore & Davis, Paul (2009), Business process change and inadvertent mischarging, INTERNATIONAL JOURNAL OF SERVICES AND OPERATIONS MANAGEMENT, Cilt: 5, Sayı: 1, s. 66-75

15. Li X, Gu XJ, Liu ZG (2009) Developing Structural Dimensions of Service Supply Chain by Analogy with Community Structure 2009 6TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT, VOLS 1 AND 2 Book Series: International Conference on Service Systems and Service Management Pages: 347-352 (ISI: CPCI-SSH)

16. Wu B, Liu ZY (2009) Value Chain Model of Knowledge Innovation in Service Supply Chain INFORMATION SYSTEMS IN THE CHANGING ERA: THEORY AND PRACTICE Pages: 416-422 (ISI: CPCI-SSH)

17. Ke W (2009) An Innovative Model of Supply Chain Finance PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON RISK MANAGEMENT & GLOBAL E-BUSINESS, VOLS I AND II Pages: 492-496 (ISI: CPCI-SSH)

18. Li X, Gu XJ, Liu ZG (2009) Developing Structural Dimensions of Service Supply Chain by Analogy with Community Structure 2009 6TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT, VOLS 1 AND 2 Book Series: International Conference on Service Systems and Service Management Pages: 347-352 (ISI: CPCI-SSH)

19. Hidalgo A, Lopez V (2009) Drivers and Impacts of ICT Adoption on Transport and Logistics Services ASIAN JOURNAL OF TECHNOLOGY INNOVATION Volume: 17 Issue: 2 Pages: 27-47 (ISI: SSCI)

20. Wild, P.J., Clarkson, P.J., McFarlane, D.C. (2009) A Framework for Cross Disciplinary Efforts in Services Research, Proceedings of the 1st CIRP Industrial Product-Service Systems (IPS2) Conference, Cranfield University, 1-2 April 2009, pp145

21. Ketikidis PH, Kontogeorgis A, Stalidis G, et al. (2010) Applying e-procurement system in the healthcare: the EPOS paradigm INTERNATIONAL JOURNAL OF SYSTEMS SCIENCE Volume: 41 Issue: 3 Pages: 281-299 (ISI: SSCI)

22. Lin Y, Shi YJ, Zhou L (2010) Service Supply Chain: Nature, Evolution, and Operational Implications PROCEEDINGS OF THE 6TH CIRP-SPONSORED INTERNATIONAL CONFERENCE ON DIGITAL ENTERPRISE TECHNOLOGY Book Series: Advances in Intelligent and Soft Computing Volume: 66 Pages: 1189-1204 (ISI: CPCI-SSH)

23. Li X, Liu ZG (2010) An Evolution Framework of Product Service System for Firms across Service Supply Chains with Integrated Lifecycle Perspective, PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON LOGISTICS SYSTEMS AND INTELLIGENT MANAGEMENT, VOLS 1-3 Pages: 430-434 (ISI: CPCI-SSH)

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CITED WORK




105-124.

24. Liu GD, Pang RR (2010) Research on the Transformation of Railway Diversified Logistics Enterprises by Supply Chain Management, International Conference on the Growth of Firms and Management Innovation, OCT 16-17, 2010 Shijiazhuang, PRC, PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON THE GROWTH OF FIRMS AND MANAGEMENT INNOVATION Pages: 453-457 (ISI: CPCI-SSH)

25. Grossler A, Zock A (2010) Supporting Long-Term Workforce Planning With A Dynamic Aging Chain Model: A Case Study From The Service Industry, HUMAN RESOURCE MANAGEMENT Volume: 49 Issue: 5 Pages: 829-848 (ISI: SSCI)

26. Wild, PJ (2010) A systemic framework for supporting cross-disciplinary efforts in services research CIRP Journal of Manufacturing Science and Technology 3, 116–127

27. Haihong YU, Liu, N. (2010) Incentive mechanisms for service supply chains based on the buy-back contract International Conference on Emergency Management and Management Sciences (ICEMMS), 2010 IEEE 87 – 90.

28. Sengun AE, Wasti SN (2011) Trust types, distrust, and performance outcomes in small business relationships: the pharmacy-drug warehouse case, SERVICE INDUSTRIES JOURNAL, Volume: 31 Issue: 2 Pages: 287-309 Published: 2011 (ISI: SSCI)

29. Erkoyuncu JA, Roy R, Shehab E, et al. (2011) Understanding service uncertainties in industrial product-service system cost estimation, INTERNATIONAL JOURNAL OF ADVANCED MANUFACTURING TECHNOLOGY Volume: 52 Issue: 9-12 Pages: 1223-1238 (ISI: SSCI)

30. Giannakis M (2011) Management of service supply chains with a service-oriented reference model: the case of management consulting SUPPLY CHAIN MANAGEMENT-AN INTERNATIONAL JOURNAL Volume: 16 Issue: 5 Pages: 346-361

31. Zhang Y; Gregory M (2011) Managing global network operations along the engineering value chain INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT Volume: 31 Issue: 7-8 Pages: 736-764

32. Hu Y; Zhang J (2011) The Model and Algorithm for Computing Market Share in Competitive Service Supply Chains Editor(s): Zhang H; Shen G; Jin D Conference: International Conference on Industry, Information System and Material Engineering Location: Guangzhou, PEOPLES R CHINA Date: APR 16-17, 2011 Source: ADVANCED RESEARCH ON INDUSTRY, INFORMATION SYSTEMS AND MATERIAL ENGINEERING, PTS 1-7 Book Series: Advanced Materials Research Volume: 204-210 Pages: 1283-1286 Part: Part 1-7

33. Srai, JS. (2011) Supply network integration in multi-organisational network systems International Journal of Manufacturing Research Vol. 6, No.2 pp. 122 – 133

34. Behzad B., Moraga R.J. and Chen S-J. (2011) Modeling healthcare internal service supply chains for the analysis of medications delivery errors and amplification effects, JIEM, 2011-4(4):554-576.

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CITED WORK




105-124.

35. Mohan, K. and Zailani, S. (2011) Service Supply Chain: How Does It Effects to the Logistics Service Effectiveness? in Supply Chain Management - Pathways for Research and Practice(Onkal, D. ed). Intech: ISBN 978-953-307-294-4

36. Andiç, E., Yurt, O., Baltacioglu, T. (2012) Green supply chains: Efforts and potential applications for the Turkish market, Resources, Conservation and Recycling, Volume 58, January 2012, Pages 50–68

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CITED WORK

M.D. Kaplan, B. Piskin, B.Bol,

"Educational Blogging: Integrating Technology into

Marketing Experience", Journal of Marketing Education, Cilt

32(1), pp. 50-63, 2010

1. Madhavaram, S. and Laverie DA (2010) “Developing Pedagogical Competence: Issues and Implications for Marketing Education”, Journal of Marketing Education, Vol 32 (2), pp. 197-213.

2. Grantiz N. and Koerning SK (2011) “Web 2.0 and Marketing Education: Explanations and Experiential Applications”, Journal of Marketing Education, Vol 33 (1), pp. 57-72.

3. Webster, C.M. and Kenney, J. (2011) “Embedding Research Activities to Enhance Student Learning.” International Journal of Education Management, Vol. 25 (4), pp. 361 – 377.

4. Lowe, B. and Laffley, D. (2011) “Is Twitter for the Birds?: Using Twitter to Enhance Student Learning in a Marketing Course”, Journal of Marketing Education, Vol 33 (2), pp. 183-192.

5. Hollenbeck, C.R., Mason, C.H. & Song, J.H. (2011) “Enhancing Student Learning in Marketing Courses: An Exploration of Fundamental Principles for Website Platforms”, Journal of Marketing Education, Vol 33 (2), pp. 171-182.

6. Drake-Bridges, E., Strelzoff, A. & Sulbaran, T. (2011) “Virtual Retail Simulations in Second Life”, Marketing Education Review, 21(2), pp.125-138.

7. Harrigan, P. and Hulbert, B. (2011) “How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education”, Journal of Marketing Education, Vol 33 (3), pp. 253-272.

8. Drake-Bridges, E., Strelzoff, A. & Sulbaran, T. (2011) “Teaching Marketing Through a Micro-Economy in Virtual Reality”, Journal of Marketing Education, Vol 33 (3), pp. 295-311.

9. Nerguizian, V. Mhiri, R. and Saad, M. (2011) “Active e-Learning Approach for e-Business [online]”, International Journal of e-Business Management, Vol. 5, No. 1, 48-60.

10. Tähtinen, J., Mainela, T., Nätti, S. & Saraniemi, S. (2011) “Intra-departmental faculty mentoring in teaching marketing“, Journal of Marketing Education.

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CITED WORK

Var, T., Kaplan, M.D., Yurt, O.

(2006) Challenges and Opportunities of Developing

Wine Tourism in a Small Community in Turkey, e-Review of Tourism Research (eRTR), Vol

4(1), pp. 9-18.

1. Surenkok, A., Baggio, R. ve Corigliano, M.A. (2010) Gastronomy and Tourism in Turkey: The Role of ICTs, Information and Communication Technologies in Tourism 2010 (ed. Ulrike Gretzel, Rob Law and Matthias Fuchs), pp 567-578.

CITED WORK

Kaplan, M.D. (2007), “Product

appearance and brand knowledge: an analysis of

critical relationships”, doctoral dissertation, Izmir University of

Economics, Izmir.

1. Alimen, N. & Cerit, AG. (2010) "Dimensions of brand

knowledge: Turkish university students' consumption of international fashion brands", Journal of Enterprise Information Management, Vol. 23 Iss: 4, pp.538 – 558

CITED WORK

Baltacioglu, T., Kaplan, M.D.

(2007) İyi İletişim=İyi Pazarlama. MediaCat: İstanbul.

1. Altunbaş, Hüseyin (2008) Pazarlama İletişimi Ve Basketbol

Pazarlamasi. “Basketbol Seyircisi Üzerine Bir Araştirma” Selçuk İletişim Ocak 2008 s. 95-10.

2. Yamamoto, Gonca Telli & Suvaroğlu Çetin (2007) Satişçi Olmak Çömezlikten Yöneticiliğe. Literatür Yayıncılık: İstanbul.

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CONTRIBUTED AS A REVIEWER TO Service Industries Journal, 2007-2008 (SSCI). European Journal of Marketing, 2008 (SSCI). The Handbook of Technology Management (2009), Hossein Bigdoli ed., John Wiley & Sons. Proceedings of ICOVACS 2008, 2009. Journal of Travel and Tourism Research, 2009. TÜBİTAK, 2009. Journal of Marketing Education, 2010-2011. Işletme ve Ekonomi Araştırmaları Dergisi, 2010. Ege Akademik Bakış, 2010-2011. Management Research Review, 2011. International Marketing Review, 2011 (SSCI). Production Planning & Control, 2011 (SCI). International Journal of Innovation and Technology Management, 2011. Journal of Teaching in International Business, 2011.

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2011-2012 FALL University Average: 4.36 Average for FEAS: 4.36 Average for Business Administration: 4.40 Melike Demirbağ Kaplan’s Average: 4.57


2009-2010 SPRING University Average: 4.31 Average for FEAS: 4.34 Average for Business Administration: 4.31 Melike Demirbağ Kaplan’s Average: 4.53


2008-2009 SPRING University Average: 4.25

Average for FEAS: 4.30 Average for Business Administration: 4.33 Melike Demirbağ Kaplan’s Average: 4.57

2008-2009 FALL University Average: 4.21


2007-2008 SPRING University Average: 4.20


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PROJECT SUPPORTED BY EU AND KOC

UNIVERSITY MIGRATION RESEARCH

CENTER

Tekelioglu, O., Kaplan, M.D., Akan, A., Metin, S. (2008) The Identity of Thessalonica and Crete Immigrants in Izmir and Its Reflections on Izmir Culture

PROJECT SUPPORTED BY IEU

SCIENTIFIC PROJECTS COMMISSION,

GRANT NO. G1001001

Kaplan, M.D., Atik, D. (2010) Izmir University Of Economics Brand Image Study.

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HONORS & AWARDS Valedictorian of Graduate Classes at Izmir University of Economics, 2005-2006 Received full scholarship from Izmir University of Economics covering Ph.D. educationReceived full scholarship from Izmir University of Economics covering MBA education Ranked 69th in University Entrance Exam (ÖYS) in 1996 among ~1.5 Million candidates Ranked 232nd in University Election Exam (ÖSS) in 1996 among ~1.5 Million candidates

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SEMINARS ATTENDED

Reinnasaince Institute, 2001

Humanitas A.S , 2000

Partner Consultancy, 2000 Bogazici University, 2000

Logistics and Production Management Customer Relationship Management Financial Tables Analysis Marketing Management Financial Markets Managerial Accounting Sales Management Foreign Trade Operations & Transactions Certificate in Fine Arts

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BLESSEVILLE

Personal Design Project: Designer, Brand Consultant

2003

Izmir, Turkey

Designed logo and identity materials for more than 150 companies all over the world Offered brand and identity consultancy Selected work is available on www.blesseville.com

TURKBARTER A.S.

Business Development & Marketing Specialist

2001-2002

Istanbul, Turkey

Played an active role in planning the company’s marketing strategies Worked as a project member in IS0 9001:2000 Quality Process, and in preparation of procedures and instructions Directed and worked in the Intranet Project in which quality documents and company papers are made available to employees, in all phases of planning, organizing and implementation Directed and contributed to the restructuring of Company Internet Project, designed and coded the new website Designed and implemented Online Shop and Auction Modules, which made online sales available Re-designed and implemented the Internet Branch of the company to web Directed the Franchise Module Project Worked as an Operational Broker in direct touch with the customers and realized sales

OSMANLI BANKASI A.S.

Individual Portfolio Officer/Management Trainee

2000-2001

Ankara, Turkey

Contributed to MT Education program involving finance and marketing courses for 5 months Played an active role in marketing and sales of credit cards Worked as an investment counselor Worked as a marketer and seller of individual banking products Worked in the marketing campaign of alternative distribution channels Sold individual credit products

IPEK KAGIT A.S. (ECZACIBASI)

Summer Intern, Corporate Marketing Department

1999

Istanbul, Turkey

Worked as marketing assistant to brand managers during various campaigns

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LANGUAGES Turkish (Native) English (Fluent in both speaking and writing) Spanish (Elementary) German (Elementary)

COMPUTER LITERACY MS Office (Word, Excel, Powerpoint, Access, FrontPage), MS-OS (DOS, Windows - all versions), HTML & PHP, Adobe Illustrator, Adobe Photoshop, Macromedia Flash, Macromedia Dreamweaver, SPSS and all Windows based software packages, all Internet tools

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ARTS & LITERATURE Drawing and painting, plastic arts (sculpture /ceramics), music (Listening / playing guitar)

COMPUTER Graphics and Web Design

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DATE AND PLACE OF BIRTH 05.07.1978, Izmir~Turkey

MARITAL STATUS Married, with a son (2009) and a daughter (2011)

DRIVING LICENSE Available, Class B (1996)

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