THE EVOLUTION

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*Based on a survey of 696 business leaders by Harvard Business Review Analytic Services

COMMERCIALIZING INSIGHT

32% say that their organization

currently commercializes

data-driven insight.

RISE OF MARKETS21% are seeing theemergence of marketsto barter or sell insight withtrading partners, a figureexpected to grow 54% within the next three years.

BEGINNING TO DRIVE REVENUEOnly 19% view data-driveninsights as a significantcontributor to revenue, a figureexpected to more than double over the next three years to 42%.

THE GAP

THE NEED44% customer relationship and marketing

33% product development and R&D

33% operations

GROWTH AND EFFICIENCYThree areas are in greatest need of more and better insight over the next three years:

BECOMING DIGITAL69% say that their products,services, business model and operations are becomingincreasingly digital.

ECONOMIC VALUE

71% say that the ability

to generate insights is

creating new forms of

economic value.

DERIVING BUSINESS VALUE

77% say that their ability

to turn insight into real

business value is hit or miss.

LACK OF SOPHISTICATIONOnly 15% of organizations employ

sophisticated analytics

across the organization

and are consistently adept

at turning insight into

business value.

EMPLOYEE EDUCATION

48% say that their

employees have access

to the right information

to make good decisions.

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