L A D O P H A R CONG HOA XA HOI C I I U NGHIA V I F T NAM Doc lap - Tu' do - Hanh phuc

S6:^l- /HDQT-LDP Da Lat, ngay 19 thang 03 nam 2019 "V/yphiic dap cong van so 337/SGDHN^QLNY"

Kinh giH: Sa giao dich chung khoan Ha Noi i

Quy Co dong i

Cong ty Co phan Dugc Lam Dong Ladophar (Cong ty) xin gui tai So Giao dich

chung khoan Ha Noi lai chao tran trgng nhat. |

Bang cong van nay, Cong ty Co phan Dugc Lam Dong Ladophar xin phan hoi

cong van so 337/SGDHN-QLNY ngay 14/03/2019 cua So giao dich chung khoan Ha

Noi (SGDCKHN) nhu sau: |

Ngay 06/03/2019, Cong ty da thirc hien cong b5 thong tin Bao cao tai chinh ki6m

toan nam 2018 ciia Cong ty Co phan Dugc Lam Dong Ladophar do Cong ty TNIIH

F:rnst & Young Viet Nam kiem toan theo dung quy dinh ve cong bo thong tin dugc

hucVng dan tai Thong tu 155/2015/TT-BTC. Theo do, Cong ty ghi nhan khoan !o

20.011.937.349 d6ng. ,

Cung luc do, Cong ty da tien hanh cong bo thong tin cong van so 58/r,DP vc vice

giai trinh khoan 15 nay theo dung quy dinh ve cong bo thong tin dugc huong din tai

Thong tu 155/2015/TT-BTC (dinh kern cong van s6 58/LDP) |

Nguyen nhan chii yen dan d^n khoan 16 nam 2018 la do: !

Nam 2018 dugc xac dinh la nam dau tien thuc hien chien luge phat tricn 5 nam

ciia Cong ty. Theo do, trong nam dau tien Cong ty dang tung buoc thuc hien 07 muc

tieu chien luge cu the nhu: tai ca cau lai kenh phan ph6i, qui hoach lai danh muc hang

hoa Cong ty dang san xuat va kinh doanh, giam ty le hang hoa thuong mai va tang ty

le hang hoa cong ty dang san xuat, dau tu xay dung bo nhan dien thuong hicu, dm tu

cho viec tim kiem, thu hut nguon nhan luc cap cao... \

Vai nhung muc tieu tren, trong qua trinh trien khai Cong ty gap phai rat nhieu

nhung kho khan, ve doanh thu doi vai hang hoa do Cong ty san xuat chua dat nhu ky

vong, yeu to mang luai do phu con han che chi c6 a noi tinh Lam Dong. Do vay, Cong

ty dang tung buoc xay dung lai mang luai cac kenh phan phoi nham tang do phu tren •

toan quoc; ben canh do doi vai hang hoa (thuong mai) do cong ty phan phoi bj anh

huong cua Nghj dinh 54 cua Chinh phu(huang dan thi hanh Luat Dugc), Cong ty bi

giam so lugng Quay thuoc tai mot so khu vuc. Song song do, ty le Igi nhuan ggp cua

kenh dau than cijng giam do cac thong tu, van ban mai quy dinh ve dau than thuoc,

kiem soat gia thuoc do Bao hiem thanh toan, dau than tap trung Quoc gia

Doi vai cac mat hang san xuat do thuang hicu Cong ty chua dugc quang ba vong

rai va mang luai ban hang ngoai tinh con yeu ve chuyen mon, thieu vc so lugng nhan

sir (viec tuyen dung nhan sir gap kho khan do dac thu ciia san pham) ncn cung c h u a ^ ^ ^ ^ ^ ^

tang truong nhu ky vong C6NG"TYS 5PHANpaOC

Mat khac, Cong ty dau tu manh me vao hoat dong marketing, quang ba tlurong DONG

hicu, tang cuang giai thieu, trung bay san pham, ma rong mang luai phan phoi va dau •.!;jPP?^^>^

tu cho nhan sir, Cu the, chi phi ban hang nam 2018 la 54,08 ty dong, tang 35,05% so

vai nam 2017 (trong do chii yeu chi phi dau tu thuang hieu, quang cao tang 150% va

chi phi tien luang cho dau tu nhan sir tang 35% so vai nam 2017). i

Phuong an khac phuc: I

Vai mong muon tra thanh mot trong nhung Cng ty Dugc c6 quy mo Ion, chuyen

san xuat cac san pham tij* dugc heu c6 chat lugng, uy tin tren thj truong. Cong ty xac

dinh day la khoan thai gian de cong ty dau tu, phat trien thuang hicu nham tao dong

luc phat trien trong thai gian tai.

Trong nam 2019, Cong ty tiep tuc hoan thien viec tai ca cau lai kenh phan phoi,

phat trien manh mang luai, kenh phan phoi ra toan quoc nham phat trien doanh so ban

hang theo dung muc tieu da hoach dinh. Ben canh do, hoat dong marketing, quang ba

thucTug hicu da dugc trien khai trong nam 2018 se tao tien dc thuan Igi cho vice ma

rgng mang luai phan phoi, dua thuang hieu, hinh anh cua LADOPMAR den vai nguai

tieu dung. Theo do, Cong ty se no luc thuc hien tot ke hoach san xuat kinh doanh nam

2019 dugc Dai hoi dong c6 dong de ra, nham som dua c6 phicu cong ty ra khoi dicn bj

canh bao ciia So giao djch chung khoan Ha Noi.

7

Bang cong van nay, Cong ty Co phan Dugc Lam Dong Ladophar kinh mong Quy

So Giao dich Chung khoan Ha Noi xem xet, chap thuan noi dung giai trinh neu tren.

Cong ty cam ket nhung noi dung giai trinh la dung su that va hoan toan chiu

trach nhiem truoc phap luat.

Tran trgng kinh chao. ;

Noi nhan: T H A Y MAT MOl DONG QUAN TRI -Nhu tren. -Luu : VP.HDQT.

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TtnA hoc Jjl<^