1StrictlyConfidentialStrictlyConfidential

LADYLUXL2

September2019Launch

2StrictlyConfidential

- RANGEOVERVIEW

- PRICINGOVERVIEW

- CODESANDSTANDARDS

- FAQs

LADYLUXL2AGENDA

3StrictlyConfidential

LADYLUXL2

4StrictlyConfidential

LADYLUXL2RANGEOVERVIEW

Pull-Down3sprays Pull-Down

Touch-faucet3sprays Pull-Down

Dual-spray Pull-DownDual-sprayPrep-Sink Pull-out

Dual-spray BeverageFaucet(incl.filter) SoapDispenser

PotFiller

5StrictlyConfidential

LADYLUXL2RANGEOVERVIEW

SKU Image Description ListPrice #ofSprays

30026002 LadyluxBeverageFaucetC-spout $3091

30026DC2 LadyluxBeverage Faucet C-spout $399

32298003 LadyluxC-spoutTripleSpray $4993

32298DC3 LadyluxC-spoutTripleSpray $599

30205002 LadyluxTouchC-spoutTripleSpray $7193

30205DC2 LadyluxTouchC-spoutTripleSpray $849

30368002 LadyluxPrepSinkC-spoutTripleSpray $4493

30368DC2 LadyluxPrepSinkC-spoutTripleSpray $599

33893002 LadyluxL-spoutDualSpray $5392

33893DC2 LadyluxL-spoutDualSpray $669

32226003 LadyluxC-spoutDualSpray $4492

32226DC3 LadyluxC-spoutDualSpray $549

32283003 LadyluxPrepSinkC-spoutDualSpray $3992

32283DC3 LadyluxPrepSinkC-spoutDualSpray $539

31075DC2 Ladylux PotFiller $1,119 1

6StrictlyConfidential

LADYLUXL2NEWFUNCTIONALITIESANDFEATURES

GROHEZERO100%leadandnickel-free

NewLADYLUX-SPRAY(includingLaminar,ShowersprayandNEW Bladespray (bestcleaningperformancew/>50%lesswater-consumption)

GroheMagnetic Docking(newhoseincl.leadweight+magneticdocking)

Finishes:000(Chrome),DC0(SuperSteel)

35mmcartridge

Leverfixationfrombottomside(signatureelement)

LEGENDARYLADYLUXLEVER-CONCEPTw/superiorhapticproperties

Newvariants:Pull-DownSpray,TouchPull-DownSpray,Pull-OutSpray,PrepSinkFaucet,PillarTapwithFilter,Potfiller

7StrictlyConfidentialAuthor lDD.MM.YYYY

LADYLUXSPRAYOPTIONS

PauseButton

LaminarSpray

ToggleforShowerSpray;HoldforBlade

Spray

8StrictlyConfidential

LADYLUXL2PRICINGOVERVIEW

SKU Description ListPrice OldSKU OldPrice Difference30026002 LadyluxBeverageFaucetC-spout $309 30026000 $349.00 ($40)30026DC2 LadyluxBeverage Faucet C-spout $399 30026DC0 $449.00 ($50)32298003 LadyluxC-spoutTripleSpray $499 32298000 $499.00 $032298DC3 LadyluxC-spoutTripleSpray $599 32298DC0 $649.00 ($50)30205002 LadyluxTouchC-spoutTripleSpray $719 30205000 $799.00 ($80)30205DC2 LadyluxTouchC-spoutTripleSpray $849 30205DC0 $949.00 ($100)30368002 LadyluxPrepSinkC-spoutTripleSpray $44930368DC2 LadyluxPrepSinkC-spoutTripleSpray $59933893002 LadyluxL-spoutDualSpray $539 33893000 $599.00 ($60)33893DC2 LadyluxL-spoutDualSpray $669 33893DC0 $749.00 ($80)

32226003 LadyluxC-spoutDualSpray $449 32226000 $499.00 ($50)

32226DC3 LadyluxC-spoutDualSpray $549 32226DC0 $649.00 ($100)

32283003 LadyluxPrepSinkC-spoutDualSpray $399 32283000 $449.00 ($50)

32283DC3 LadyluxPrepSinkC-spoutDualSpray $539 32283DC0 $599.00 ($60)31075DC2 Ladylux PotFiller $1,119 31075DC0 $1,249.00 ($130)

9StrictlyConfidential

CALGreen CEC

MASScUPC(IAPMO) NSF61/372

ProducttestingisanticipatedtobelistedbySept1st,2019

ProductwillbeMasslistedbyNov1st,2019 ProducttestingisanticipatedtobelistedbySept1st,2019

ProductisCECcompliantandcanbesoldinCalifornia

DescribesthebuildingcodeinCaliforniabutisnotacertification.

WaterSenseProductisNOT applicablewithWaterSensestandards.

LADYLUXL2CODESANDSTANDARDS

CEC

10StrictlyConfidential

WillthecurrentLadyluxcollectionbediscontinued?Yes,thecurrentLadyluxisscheduledfordiscontinuation12/31/19.

What’snewwithLadylux?LadyluxL2hasarefineddesignwithenhancedfunctionality.Alongwiththesleeknewdesign,wehaveaddedMagneticDocking,aNEWbladespray(onselectfaucets)andapausebutton.Inaddition,listpricingforourLadylux faucetshasdecreased10%+acrosstheboard.

Whatfinishesisthiscollectionofferedin?LadyluxL2isofferedinStarLightChromeandSuperSteelInfinityFinish.

Doesthebeveragefaucetcomewithafilter?No,afilterheadandfiltermustbepurchasedseparately.ThebundleSKUfortheseitemsis40438001. Oncefilterheadispurchased,anyoftheGROHEBluefiltersmaybeused.

WhatistheflowrateofthePotFiller?TheflowrateforthePotFilleris4.2gpm.

CanthenewLadyluxberetro-fittedwithFootControl?Yes,Ladyluxcanberetro-fittedwithGROHEFootControlretro-fitset(30310000).

LADYLUXL2FREQUENTLYASKEDQUESTIONS

11StrictlyConfidential

LADYLUXL2KEYPRODUCTMESSAGES

KeyMessages Detail

Design • Refined Design,EnhancedFunctionality

• GROHE Ladylux designhasbeenupdatedwithasleeknewlook andinnovative technology

• Newfeaturesinclude:MagneticDocking,3rd Spray(Blade)tocleanplatesquickly andPauseButton

ProductAvailability

• Products open toordernow

• Mostproductsavailable toshipAugust2019• Pillar tap,DualSprayPrepFaucetandPotFilleravailablein

September

Codes andStandards • Productsexpectedto

completetestingbySept1st

• IAMPOapprovalforSeptember 1,2019• CECcompliant