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Events As Marketing Tools

Tyler Hurst

What scares you?

• Build a tribe• Pick yourself• Repeat

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Who’s my tribe?

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Where does my tribe communicate?

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How does my tribe interact?

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Why is my tribe together?

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When is my tribe together?

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First steps

• Buy a URL (Namecheap)• Buy hosting (Dreamhost)• Install WordPress• Create Twitter account• Create Facebook page• Write four posts

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Second steps

• Feedburner• Twitterfeed (6am, 10am, 1pm & 7pm)• Editorial calendar (4-6 wks)• Stats (WP or Google)• Pictures (lots)

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Staying relevant

• Blog 2-3 times per week• Tweet 7-10 times a day• Facebook post 3-7 times a day

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Third steps

• Guest blogging• Twitter/Facebook sharing• Expert/niche status• Cross promotion• Big, shiny things

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And for me

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Responsibility

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Contact

• tyler@tdhurst.com• tdhurst.com• @tdhurst