, authentic by nature, simply effective.

Women have always taken care of their skin. And it is with simple, proven age-old recipes that Laino takes care of women's skin today. For 60 years, Laino has been offering moisturizing and hygiene products made with authentic and natural ingredients, developed in compliance with cosmetical and pharmaceutical standards.

AuthenticProven recipesTimeless ingredients

Natural

+85%

ingredients of natural origin

EfficacyEfficacy tests, use tests before marketing

SimpleSimple ingredients and packagingsAccessible price

SafetyNo parabens, no phenoxyethanol, no PEG and no mineral oilsHypoallergenic

PleasureAttractive packsPleasant textures

A strictformulation charter

Formulas containingingredients of natural origin

R&D expertise

Subject to use and efficacy tests

(dermatologically tested)

Presence of an authentic and natural active

ingredient

Removal of allergenic ingredients

Paraben, phenoxyethanol and mineral oil free formulas

Tested on sensitive skin

VALUES

Laino…

...comes from lanolin, a popular moisturizing ac-

tive ingredient that has been used since Antiquity.

Where does the name come from?

2

Laino brand leaflet

MARKET

*IMS figures, Year to Year end of June 2014

0

300 000

600 000

900 000

1 200 000

1 500 000

N° 1 in lip sticks market*

in volume

1 Laino lip stick sold every 6 seconds

in France, in 2014*

Units sold

0

200 000

400 000

600 000

800 000

1 000 000

14%12%

8% 7%

1 Laino shower gel sold every 13 seconds in France, in 2013*

N° 2 in shower gel market*

in volume

Units sold

0

200 000

400 000

600 000

800 000

1 000 000

1 200 000

7%N° 4 in hand creams market*

in volume

Units sold

3

Laino brand leaflet

Body and face moisturizing cares Made with natural and authentic ingredients

ARGAN

Lax skinPage 10

OLIVE

Very dry to atopic skinPage 07

SHEA BUTTER

Dry skinPage 08

APPLE PULP

Dehydrated skinPage 09

WHITE TEA

Sensitive skinPage11

All skin typesPage 06

OILS

CLAY

BO

DY

FAC

E

LAINO RANGE

Page 14

4

Laino brand leaflet

BEESWAX

LAINO RANGE

HA

ND

S &

LIP

S

Page 12

CLAY

Page 14

AU

TH

EN

TIC

CA

RE

S

TRADITIONS

Page 15

PERFUMED WATER

Page 14

SHOWER GELS

DEODORANTS

SOLID SOAPS

LIP STICKS

PL

EA

SU

RE

CA

RE

S Page 13

Page 13

Page 13 Page 13

5

Laino brand leaflet

THE OILSThe authentic oil 100 mlThe hypoallergenic** dry oil for sensitive skin

98 % ingredients of natural origin

Blend of 4 oils: olive, argan, apple and sweet almond

Fragrance : • Top notes: green and aquatic • Middle notes: floral (Lotus and Ylang Ylang) • Base notes: woody (Vanilla and Musk)

Face, body and hair

Pure argan oil 50 mlTrue elixir of youthNourishes the skin and hairBrightens the skin and preserves its

youthfulness

Hypoallergenic**

Argan oil oriental parfume 50 ml

A pleasure to use: warm, oriental, sen-sual fragrance

Leaves the skin deliciously scent

Fragrance : • Top notes: solar • Middle notes: floral (jasmine) • Base notes: woody (cedar, patchouli, vanilla)

Hypoallergenic**

Virgin sweet almond oil 100 ml

Moisturizing*** and softening

100 % natural

Hypoallergenic**

Ideal for massage

*Source: Percentage of satisfaction. Test conducted for 21 days on 20 women aged 18 to 70 years.

Body & face moisturizing* cares

**Fo

rmul

ated

to m

inim

ize

the

risks

of a

llerg

y **

*of t

he u

pper

laye

rs o

f the

epi

derm

is

Proven efficacy

Skin is nourished 100%*

Skin is silky soft, sublimated 95 %*

Hair is strengthened, silky and shiny 95 %*

Leaves no oily film 95 %*

Leaves skin delicately and deliciously scented 85 %*6

Laino brand leaflet

I cleanseAlep Soap 500 ml 100 % natural

Fragrance free

Preservative free

Also available in 150 g

I exfoliate Comfort exfoliating oily gel 150 ml

The 1st exfoliant for atopic-prone skin

I moisturize*

Intense nourishing care 500 ml

+74 % moisturizing* after 8 hours

Optimal tolerance: hypoallerge-nic**, fragrance free, paraben free, phenoxyethanol free

Also available in 200 ml

OLIVENatural protector ingredient for very dry to atopic prone skin

Proven efficacy

Repaired skin 90%**

Soothed skin 95%**

**Source: Percentage of satisfaction. Dermatologically tested on 20 volunteers.

Intense nourishing hand cream 50 ml

Ideal treatment for dry, chapped hands

Contains 2.5% of virgin olive oil

Proven efficacy

+ More supple 90%**

+ More moisturized 85%¨**

+ Softer 94%**

**Source: Percentage of satisfaction. Consumer test conducted on more than 60 women aged 35 years and over with dry or very dry hands, twice a day for 21 days.

Body moisturizing* cares

*of

the

uppe

r lay

ers

of th

e ep

ider

mis

***

Form

ulat

ed to

min

imiz

e th

e ris

ks o

f alle

rgy

7

Laino brand leaflet

SHEA BUTTER

Shea butter…

…is obtained from shea

nuts. It has been used by

African women for thou-

sands of years to moistu-

rize* and nourish dry skin.

Did you know?

Nourishing and cleansing cream 500 ml

Delicately cleanses dry and sen-sitive skin

Compensates the drying effects of hard water

Melting exfoliating cream 150 ml

«Creamy» texture ideal for dry skin

Dermatologically tested

Comforting moisturizing lotion 500 ml

6 % shea butter

Optimal moisturizing*, hypoallergenic**

Also available in 200 ml

Proven efficacy

Leaves no oily film 91%**

Reduces feelings 88%**

of tightnessSkin instantly moisturized* 85%**

Moisturizing and soothing ingredient, ideal for dry and sensitive skin

**Source: Percentage of satisfaction. Test conducted on 68 women with dry and sensitive skin, daily application for 21 days.

Body moisturizing* cares

*of t

he u

pper

laye

rs o

f the

epi

derm

is

NEW

8

Laino brand leaflet

Apple…

…has been renowned for its nutritional and cosmetic virtues since Antiquity. The word pomade is derived

from the Latin word "pomum" meaning apple, indeed since Ancient Rome women have used apple pulp to

prepare their ointments. Its name is synonymous with fruit of health, promising treasures of life and beauty.

Did you know?

Gentle cleansing gel 200 ml Gently cleanses dehydrated skin

Reduces feelings of discomfort

Fresh exfoliating gel 150 ml

Fresh texture, ideal supplement to the «after sun» ritual

Dermatologically tested

Silky moisturizing body lotion 500 ml

Special «after sun», tan-extender

Optimal tolerance: hypoallergenic**

Proven efficacy

More moisturized* skin 89%**

Softer skin 88%**

Soothed skin 88%**

Illuminates tan and gives 72%**

a satin-smooth finish Extends tan 10 days 70%** after the first exposure

Ideal active ingredient for dehydrated skin

*of

the

uppe

r lay

ers

of th

e ep

ider

mis

**Source: Percentage of satisfaction. Test conducted on 69 women with dehydrated skin for 21 days

Ideal after-sun program to prolong the tan

Body moisturizing* cares

APPLE PULP

9

Laino brand leaflet

ARGANFor lax skin

Firming body lotion 500 and 200 ml

Exclusive association of argan oil and buckbean

Firms and prevents from signs of aging

Rapid application

Fresh and pleasure scent

Dermatologically proven efficacy

Improves skin texture and appearance 100%**

Leaves no oily film 95%**

Improves skin relief 85%**

Skin recovers tone and firmness 81%**

*Source: Percentage of satisfaction. Test conducted for 28 days, on 21 women from 21 to 70 years old, allskin type and slackening skin on body.

NEW

Moisturizing* body cares

Argan oil…

...is exceptionally rich in

unsaturated fatty acids:

omega 6 and 9, vitamin E

and polyphenol. Argan oil is

a formidable ally in the fight

against signs of aging and

premature skin slackening.

Did you know?

10

Laino brand leaflet

Radiance micellar lotion400 ml

No-rinse eye and face make-up remover

Effective on waterproof make-up

Also available in 200 ml

Plant active ingredient, natural source of radiance

*of t

he u

pper

laye

rs o

f the

epi

derm

is

Moisturizing Radiance Cream Rich texture 50 ml

Dry to very dry skin, first wrinkles

Rich texture

Moisturizing*

Moisturizing Radiance Fluid Light texture 50 ml

Normal to combination skin

Light texture

Moisturizing*

Protects against external aggression

Radiance Perfector Care CC Cream SPF 30 5 in 1 50 ml

Sensitive skin, hypoallergenic*

Intensely moisturizes** (olive oil) Enhances radiance (white tea leaf extract) Unifies (white tea leaf extract) Matifies (mattifying powders) Smooths wrinkles (French lavender)

Dermatologically proven efficacy

Gives a more even complexion 90%**

Gives a matt finish 86%**

Unifies complexion 90%**

Restores complexion's natural radiance 81%**

Protects skin from aggressions 81%**

**Source: Percentage of satisfaction. Test conducted for 21 days on 22 women aged 19 to 64 years, all skin types including 100% sensitive. Twice-daily ap-plication, once in the morning and a touch-up during the day.

Moisturizing* face cares

NEW PACKAGING

WHITE TEA

Gentle Radiance Scrub 50 ml

Gentle, non-abrasive exfoliation

Smooths and refines the skin's texture

Removes impurities from the skin

11

Laino brand leaflet

***Source: Percentage of satisfaction. Efficacy test con- ducted on 66 subjects for 21 days.

Cream for driedto chapped hands75 ml

Lip care for dried lips 4 g

The moisturizing* trio to sooth dried lips:

Shea butter: 5%

Beeswax: 6,5%

Arnica: 6%

Ultra nourishing rich balm for dried and chapped lips 10 ml

Proven efficacy

Moisturizing* after 6 hours 84%**

Skin is soothed 89%**

Skin is more moisturized* 86%**

Proven efficacy

Nourishes lips 90%***

Soothes chapped lips 89%***

Provides a sensation of comfort 90%***

Protects againstexternal aggressions 85%***

N° 4 in volume

in hand creams market**

N° 1 in volume

in lip sticks market**

*of t

he u

pper

laye

rs o

f the

epi

derm

is *

*IMS

figur

es, Y

ear t

o Ye

ar e

nd o

f Jun

e 20

14

Also available by 2

Moisturizing* lips & hands cares

**Source: Percentage of satisfaction. Test conducted on 20 volunteers for 21 days.

BEESWAXReinforced moisturizing* for hands and lips

12

Laino brand leaflet

Shampoo shower 2 in 1 200 ml

Contains provitamin B5 renowned for strengthening damaged hair

2 fragrances: Citrus • Tahitian monoi

Shower gels 200 ml

Respects skin's natural balance thanks to its physiological pH

3 fragrances: Amber Vanilla • Peach-Passion • Fig

Exfoliating shower gels 200 ml

Natural exfoliant grains, gentle on the skin

2 fragrances: Coconut • Green Tea-Mint leaf

Deodorants 50 ml

24H** efficacy

Aluminum chlorohydrate free

Enriched with mineral kaolin

3 fragrances: Citrus • Green Tea-Mint leaf • Peach-Passion

Lip sticks 4 g

Enriched with calendula extract

Contain UV filters

6 fragrances: Vanilla • Raspberry • Pomegrenate • Strawberry • Apple • Blackcurrant

N° 2 in volume in shower gels market*

Also available as 75 g solid soaps

*IMS

figur

es, Y

ear t

o Ye

ar e

nd o

f Jun

e 20

14 **

Sour

ce: E

ffica

cy te

st c

ondu

cted

on

10 s

ubje

cts

for 2

4H.

Pleasure body cares

NEW

NEW

PLEASUREhygiene An invitation to sensory pleasure

13

Laino brand leaflet

Fresh

FRAGRANCE

Naturally Fresh FragranceSpray 100 ml

To refresh, tone and invigorate.Alcohol free. Ideal in summer.

Naturally Fresh Fragrance Shower gel 200 ml

A fresh, refined fragrance to be enjoyed in the shower.

THE NOTES

Top: notes of citrus fruit (bergamot) and rosemary

Middle: extracts of jasmine, peach flower and apple blossom

Base: cedar wood, amber and musk

Clay…

For centuries, green clay

has been used to sooth

many ills. Nowadays, its

absorbent and remine-

ralizing properties make it

an essential product.

Did you know?

Green clay paste 350 gSuperfine green clay 300 g

Used as a mask or poultice

Practical with the ready-to-use tube version

CLAY

Clay masks 12 mlThere is a mask for each skin type. White, green or pink clay mixed with essential oils. Invigorating with white clay, purifying and balancing with green clay, softening and soothing with pink clay.

Body & face cares

NEW PACKAGING

14

Laino brand leaflet

Alum stone deodorant 75 g

A natural and hypoallergenic* alum stone

Contains no alcohol, preservative, colouring or aluminium chlorohydrate

Savon de Marseille 150 g and 300 ml

The traditional Savon de Marseille in liquid and solid version

Guaranteed to contain no colouring, fragrance or preservative

Body & face cares

Simple and authentic beauty ritual for sensitive skins

WATERS

TRADITIONS

Cornflower water250 ml Gives radiance to the com-plexion and soothes tired and swollen eyes.

Rose scented water250 ml

Soothes and provides sen- sation of freshness on the skin.

Orange blossom water 250 ml

Has a relaxing and softe- ning effects on the skin.

Witch hazel water250 ml

Purifies the skin and tigh-tens pores.

NEW

*For

mul

ated

to m

inim

ize

the

risks

of a

llerg

y

15

Laino brand leaflet

Counter display 4 oilsDim.: Base 180x170x16 mm

Pediment 180x280x8 mm

Counter display CC Cream Dim.: Base 180x180x16 mm

Pediment 180x240x8 mm

Counter display Beeswax lip sticks

Dim.: 220x250x185 mm

Counter display Moisturizing ritualDim.: Base 244x246x16 mm

Pediment 244x9x350 mm

Apple side Olive side

Counter display Perfumed lip sticks

Dim.: 220x250x185 mm

Counter displays

Counter display Beeswax hand creamsDim.: 210x195x12 mm

Pediment: 210x230x12 mm

Counter display Clay masksDim.: 304x175x102 mmPediment: 304x155 mm

Counter displayNaturally Fresh Fragrance

Dim.: Base 195x200x12 mmPediment 195x285x8 mm

Counter display FigDim.: 255x215x350 mm

DISPLAYS

NEW

Counter display The authentic oil limited edition

Dim.: Base 205x200x18 mmPediment 205x285x8 mm

16

Laino brand leaflet

Floor displays

Floor display Perfumed shower gelsDim.: 550 x 550 x 1184 mm

Floor display Beeswax Dim.: 550 x 550 x 1184 mm

Body, face and hair sample 7 ml:

The authentic oil

Body samples 10 ml:

Silky moisturizing body lotionIntense nourishing care

Window panel The authentic oilDim.: 640x940 mm

Window panels

DISPLAYS

Samples

17

Laino brand leaflet

Dermo-cosmetic

MERCHANDISING

}FACE }

BODY

LAINOLAINO

18

Laino brand leaflet

Deodorants Hands & lips

Hygiene body

+

MERCHANDISING

SHOWER GELS

DEODORANTS HANDS & LIPS

19

Laino brand leaflet

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, authentic par nature, simply effective.

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