Lake Erie Consortium for Osteopathic Medical Training

College Of Osteopathic Medicine

School Of Pharmacy

Master of Science in Medical Education

Postbaccalaureate Program

Lecture Discussion

Problem-Based Learning

Independent Study

Primary Care Scholars

Fast-Track, Three-year Program

Doctor of Pharmacy Degree

Preparing physician-educators

Increasing options in medical and pharmacy careers

Internship and Residency Programs.

Reflections: Introducing a New College of Osteopathic Medicine to the Community

American Association of Colleges of Osteopathic Medicine

Administrator Development Series

Presented by

Silvia M. Ferretti, D.O.

Provost, Vice President and Dean of Academic Affairs

Lake Erie College of Osteopathic Medicine

June 2007

Baltimore, MD

OBJECTIVES

1. To understand the contextual dimension of introducing the College of Osteopathic Medicine to the community.

• Using the Institutions mission, values and traditions as a guide for decisions

2. To understand the educational dimensions of introducing the College of Osteopathic Medicine to the community.

• Seek information and feedback on performance (self reflection, to diagnose its strengths and limitations, and examine its mistakes

The Community is our Campus

The Community is our Campus

LECOM is one of 140 out of 500 Colleges to receive distinguished service recognition on the first President’s Community Service Honor Roll.

The Community is our Campus

LECOM Earns Distinguished Service Recognition From President's Honor Roll For

Community Service“LECOM has set a strong example for college-level civic engagement. Many people and communities have been improved because LECOM and its students identified some of society’s most pressing needs and got involved.”

Stephen GoldsmithChief Executive OfficerCorporation for National and Community Service, the federal agency that works to foster a culture of volunteering and service in America.

•LECOM prepares students to actively serve and become a positive force for change in their communities.

•The College encourages students to become involved in community service projects within LECOM and throughout Erie, Pennsylvania and Bradenton, Florida.

•Many opportunities become available for student outreach into the community and LECOM students continually are demonstrating that "The Community is Our Campus."

•Nearly 40 student clubs and academic societies provide thousands of volunteer hours to local organizations.

•Throughout the academic year, students are raising funds or collecting goods to make life better for their neighbors, not only in Erie and Bradenton, but around the country and across the globe.

The Community is our Campus

Here are some examples of LECOM Community Service:

•Bridging the Gaps

•Hurricane Katrina Relief

•LECOM Cares

•Medicare Part D Prescription Drug Enrollment

•Mentoring

•Poison Prevention

•Operation Prom

The Community is our Campus

The Community is our Campus

Bridging the Gaps Brings Health Care to Many in Erie

Bridging the Gaps places health professional students at various community sites in order to provide service to underserved populations while training community responsive health and social service professionals. BTG seeks to provide meaningful service in a system of care that is often unresponsive to the needs of vulnerable populations.

The students provided approximately 4500 hours of community service at Erie community sites.

The Community is our Campus

LECOM Mentors Provide Role Models For Erie Children

The LECOM Mentoring Club is in its ninth year of operation providing role models, academic help, and health/safety education to underprivileged children aged 4 to 18 who reside at the Erie Heights Apartments near the campus and other housing complexes of the Housing Authority of the City of Erie.

The Mentoring Club works in conjunction with the YMCA of Erie which manages a Reading Center and recreational facilities at Erie Heights which are open from 1 to 9 PM daily. The Mentoring Club presently staffs the Reading Center 5 days a week, 3 hours a day throughout the school year to provide teacher-directed assistance to students, read stories to children from the 1,000 volume library (which is periodically rotated by the Erie County Library) and attend YMCA-sponsored movies with the children.

The Community is our Campus

TOUCH Points

More than 30 LECOM Erie Medical Students earned SOMA TOUCH points this year by completing at least 50 hours of community service.

This past year, the students participating in the TOUCH Point program committed time and effort to service projects totaling nearly 9000 hours.(This does not include 4500 service hours through Bridging the Gap or hours volunteered by School of Pharmacy or LECOM Bradenton students)

The average time spent by each LECOM student volunteer is around 25 hours per year.

The Community is our CampusLECOM Marketing Report

Conducted by VanAmburg Group2005

The VanAmburg Group conducted a follow-up marketing study to a

2000 survey, assessing how well LECOM has maintained its

awareness and image, including name recognition and perceptions

of student and faculty that area residents have interacted with,

particularly through community service.

The Community is our CampusLECOM Marketing Report

Is the Public Aware of LECOM?

• The awareness level and knowledge about LECOM has reached saturation, as a result of effective media communications, along with student and faculty involvement in the community. 98% have now heard of LECOM or Lake Erie College of Osteopathic Medicine, up from 82% in 2000.

• 75% were able to state that LECOM is an Osteopathic medical school, compared to 54% in 2000.

• 69%% of the population correctly stated that LECOM stands for Lake Erie College of Osteopathic Medicine, up from 40% in 2000. An additional 6% identified Lake Erie College of Medicine.

• LECOM’s mission to train Osteopathic physicians was identified by 60% of the population, followed by 56% who identified its role in training primary care physicians.

The Community is our CampusLECOM Marketing Report

What Does the Public Think of LECOM’s Involvement in the Community?

• 64% of the total population rates LECOM’s role as a citizen of the

community as excellent or good, compared to 37% of the total population in 2000.

The Community is our CampusLECOM Marketing Report

Are LECOM’s Employees Visible and Communicating a Positive Message to the Community?

• 48% of Erie residents have met a LECOM faculty member within the community, and 60% of those were favorably enough impressed to have that person as their personal physician.

The Community is our CampusLECOM Marketing Report

Are LECOM Students Interacting with and Impressing the Community Positively?

• 62% of Erie residents have met a LECOM student within the community, and 60% of those were favorably enough impressed to have that person as their personal physician.

The Community is our Campus

Visionary COM

Preserve core purposes and values, but also continuously strive for progress.

LECOM Mission

The mission of the Lake Erie College of Osteopathic

Medicine and School of Pharmacy is to prepare students to

become osteopathic physicians and pharmacy practitioners

through programs of excellence in education, research,

clinical care and community service to enhance the quality of

life through improved health for all humanity.

The Community is our Campus

Visionary COM

• Adhere to their core - Purpose and Values.

• Remain flexible

The Community is our Campus

Visionary COM

“Train competent osteopathic physicians to improve health care for America.”

The Community is our Campus

Visionary COM

• Clear

• Concise

• Shared by Trustees, Staff, Students

The Community is our Campus

Visionary COM

Collective effort, through smooth and suitable process, to take actions that advance a shared purpose consistent with the institution’s mission.

Conclusion

1. Vision

2. Preserve Core Purpose and Values

3. White Paper - Set Boundaries

4. Broad net for partners - relatively flexible - big hairy, audacious goals

5. Searching for Improvement - “Try a lot and keep what works” - tolerate failure

The Community is our Campus