My Mastery Journey TimelineMy Mastery Journey TimelineLakia WilliamsLakia Williams

Mastery: Personal Development and Leadership

a. Insight, Skill or Outcome: Learn characteristics of becoming a master at internet marketingb. Three Strategies/Tactics:• Research different internet marketing success stories• Review mastery principles• Apply principles to my mastery journey.c. Library Tutorial/Resource• Greene, R. (2012). Mastery. New York, NY: Viking Penguin Group.

Internet Marketing Fundamentals

a. Insight, Skill or Outcome: To expand my knowledge of search engine optimization.b. Three Strategies/Tactics:• Research SEO (Search Engine Operations) and SEM (Search Engine Marketing)• Review top search engine strategies that enhance consumer experience• Apply principles to generate a better search enginec. Library Tutorial/Resource • Arlitsch, K., OBrien, P., & Rossmann, B. (2013). Managing Search Engine Optimization: An Introduction for Library Administrators. Journal Of Library Administration, 53(2/3), 177-188. doi:10.1080/01930826.2013.853499

Business Storytelling and Brand Development

a. Insight, Skill or Outcome: To learn the tools needed to develop strong presence on the internetb. Three Strategies/Tactics:• Learn brand-development strategies• Learn storytelling principles to enhance consumer experience• Create my own brand and toolsc. Library Tutorial/Resource• Petek, N., & Ruzzier, M. (2013). Brand Identity Development and the Role of Marketing Communications: Brand Experts' View. Managing Global Transitions: International Research Journal, 11(1), 61-78.

Internet Consumer Behavior and Analysis

a. Insight, Skill or Outcome: To evaluate consumer behaviors as it relates to future marketing opportunitiesb. Three Strategies/Tactics:• Research different methodologies with consumer behaviors• Review consumer trends in order to predict future purchases• Review personalized marketing strategiesc. Library Tutorial/Resource• Yang, K. C. (2004). Effects of Consumer Motives on Search Behavior Using Internet Advertising. Cyberpsychology & Behavior, 7(4), 430-442. doi:10.1089/1094931041774668

Web Design And Usability

a. Insight, Skill or Outcome: To evaluate the principals associated with web design and usabilityb. Three Strategies/Tactics:• Research different methods to create user friendly websites• Review the fundamentals of web design• Understand marketing plans and web design issuesc. Library Tutorial/Resource• Bringula, R. P. (2013). Influence of faculty- and web portal design-related factors on web portal usability: A hierarchical regression analysis. Computers & Education, 68187-198. doi:10.1016/j.compedu.2013.05.008

New Media Marketing

a. Insight, Skill or Outcome: To evaluate the tools needed to further a company’s successb. Three Strategies/Tactics:• Review marketing goals for different companies• Research financial development and planning• Research different distribution channelsc. Library Tutorial/Resource• Towner, T. L., & Dulio, D. A. (2012). New Media and Political Marketing in the United States: 2012 and Beyond. Journal Of Political Marketing, 11(1/2), 95-119. doi:10.1080/15377857.2012.642748

Advanced Internet Strategies

a. Insight, Skill or Outcome: To evaluate marketing strategies in competitive areasb. Three Strategies/Tactics:• Research the different approaches of marketing• To evaluate different marketing strategies• Evaluate case studies to apply to marketing strategiesc. Library Tutorial/Resource• Johnson, T. (2012). Internet Research and Information Literacy: Effective Strategies and Cautionary Tales. Library Media Connection, 31(1), 97.

Advanced Search Engine Optimization

a. Insight, Skill or Outcome: To enhance previous knowledge of search engine optimization.b. Three Strategies/Tactics:• Research SEO techniques• Review current trends that will contribute to usability of search engines• Evaluate case studies in regards to SEOc. Library Tutorial/Resource• Moreno, L., & Martinez, P. (2013). Overlapping factors in search engine optimization and web accessibility. Online Information Review, 37(4), 564-580. doi:10.1108/OIR-04-2012-0063

Strategic Internet Public Relations

a. Insight, Skill or Outcome: To evaluate public relation strategiesb. Three Strategies/Tactics:• Research online media relations• Evaluate case studies in relation to public relationsc. Library Tutorial/Resource• Kirat, M. (2007). Promoting online media relations: Public relations departments’ use of Internet in the UAE. Public Relations Review, 33(2), 166-174. doi:10.1016/j.pubrev.2007.02.003

Web Analytics And Optimization

a. Insight, Skill or Outcome: To evaluate trends and characteristics of internet marketing structuresb. Three Strategies/Tactics:• To utilize web metrics to optimize consumer experience• To research different reporting techniques• To analyze different strategies of web optimizationc. Library Tutorial/Resource• Yin, P., & Guo, Y. (2013). Optimization of multi-criteria website structure based on enhanced tabu search and web usage mining. Applied Mathematics & Computation, 219(24), 11082-11095. doi:10.1016/j.amc.2013.05.033

Internet and the Law

a. Insight, Skill or Outcome: To evaluate internet law principlesb. Three Strategies/Tactics:• Research internet law and how It pertains creative processes• Evaluate copyright laws• Review privacy issuesc. Library Tutorial/Resource• Yoo, C. S. (2014). Law and Technology: Toward a Closer Integration of Law and Computer Science. Communications Of The ACM, 57(1), 33-35. doi:10.1145/2542503

Internet Marketing Campaign Development

a. Insight, Skill or Outcome: To evaluated how to use strategies learned to create great campaignsb. Three Strategies/Tactics:• Research campaign strategies• Research consumer behaviorsc. Library Tutorial/Resource• Shinn, S. (2011). Marketing 2.0. Bized, 10(2), 32-36.

Industry Involvement

Mentor Characteristics

I Define Success - Melody Thomas

IT Internship - Abundant Life Fellowship Church

- Knowledgeable in all areas of marketing

- Thinking dynamic that isn't mainstream (Think

outside the box)- Experience in sociology— Able to calculate the wants

and needs of others- Professionalism

-Able to seamlessly communicate all lines of

business for their community