laksania marketing proposal

7/23/2019 Laksania Marketing Proposal

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Rrcpnrce ky4

Ptuecmts ah@cmtrc ah Cmtcrprosc & @afumo`ntoam

Eoplafn om @amsufcr Kcinvoaur & [cscnr`i (E@K[) Eoplafn om Fnss @affumo`ntoam (EF@)

Eoplafn om Pa`onl Cmtcrprosc (EPCF)

@afplctoam Entc4;; Nugust ;2>5



@amtcmt

>. [cscnr`i Avcrvocw

;. Homeomgs

0. [c`affcmentoams✐ Fnrjctomg Ptrntcgy

✐ Fnrjctomg Un`to`



[cscnr`i Avcrvocw



[cscnrì Akdc`tovcs

• Ua cxplarc àmsufcr trcmes ah tic tnrgct àmsufcrs wic

àfcs ta purìnsomg nme ecòeomg am tic haae wicm ticy c

om DCF nme Kugos +

• Ua gnticr àmsufcr omsogits nme rcspamscs ta Lnjsnmo

haae ahhcromgs.

• Ua usc tic gcmcrntce omharfntoam ta rcàffcme suotnklcfnrjctomg strntcgocs har Lnjsnmon.



[cscnrì Ecsogm

Mnturc ah [cscnrì4 ûnmtotntovc

Fctiaealagy4 ûcstoamnorc Purvcy

Faec4 Fnll Omtcr`cpt Purvcy

Cxcùtce ky4 [R Ptuecmts (Wccjcme)

Lnjsnmon Ptnhh (Wccjenys)



^ucstoammnorc

Gc t n $ 3 ka w l

a h Ln j sn o m

rc t u r m a h

`a f p lc t o mg n

s ia r t s u r vc y



[cspamecmt Rraholc



85

50

Uatnl ah>27 rcspamecmts



Ngc Eostrokutoam



Rrahcssoam Eostrokutoam



Jcy Homeomgs



Hrcqucm`y ah Cntomg Lnjsn

Mcvcr Pcleaf A``nsoamnlly Hrcqucmtly

Kugos+ ; 02 >0 5

DCF ; ;7 ;3 3

5 37 09 ?



Krnme Nwnrcmcss



Fcmtoams ah Rln`c

Lnjsnmon os tic 5ti fafcmtoamce haae autlct om D

Lnjsnmon os tic 0re fastfcmtoamce haae autlct om Kugos+



Jcy Ossucs



Wint [cspamecmts sny nkaut

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o

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c

N lottlc pro`cyhar tic marfnl

kawl

P i a u l e e c r c n sp r o c a h t i c h a

n m e e r o m j s s a t if a r c ` u s t a f c r s `

n h h a r e t a k u y

$5.?2 h ar n kawl ahrcgulnr lnjsn os taa

cxpcmsovc har nvcrngcpcaplc ns neults artccmngcrs cnt n lat



Wint [cspamecmts sny nkaut Rr

raeu`t

Ma sogmnt ur c t nst c

Rrcscmtntoam ah

tic haae `nm kc

kcttcr

@nm ahhcr eohhcrcmtlcvcls ah spoòmcss har

ùstafcr wia `nmmat

tnjc spo`c/ ùstafcrs

wia lojc ot spoòcr

[cgulnr partoam

àmsoecrce ns taa

lottlc



Nrcns ahOfpravcfcmt



[càffcmentoams Fnrjctomg Ptrntcgy

>. Haùs Fnrjct am Gcmcrntoam _

;. Haùs Fnrjctomg Fcssngc am Pa onl Cmtcrprosc

Fnrjctomg Un`to`>. @rcntc vnluc fcnls

;. Lass Lcnecr 0. Ecvclapomg tnjcnwny pragrnfs



Fnrjctomg Ptrntcgy

Ha`us Fnrjct am

Gcmcrntoam _



Wiy Gcm _1

9 0 %

Knsce Am Uios Unklc Hraf Aur [cscnrì,Fast Ah Uic Rapulntoam Xosotce Lnjsnmon Os Hraf Gcmcrntoam _,

Uius, Aur Ucnf Ecòece Ua Haùs Am Gcmcrntoam _



Gcmcrntoam _@inrn`tcrosto`s ZOmhaGrnpio`V

Haùs fnrjctomg fcssngc

am saònl cmtcrprosc

üGcmrntoam _ tcmes ta

cmday saònl n`toam nme

saònl vnluc farc tinm



Fnrjctomg Ptrntcgy

Haùs Fnrjctomg

Fcssngc am

Paònl Cmtcrprosc

Gcmcrntoam _ tcmes ta

cmday saònl n`toam nmesaònl vnluc farc tinm

aticr gcmcrntoams



Rrafatoamnl Fnrjctomg Pu``csshul `nscs ah argnmosntoams tint ins su``ccece om prafatomg tic



Ahhcr Unjcnwny Rragrnfs

Xauìcrs har Unjcnwny

Euc ta tic ln`j ah spn`c om

Lnjsnmon autlcts, tnjcnwny waule

gcmcrntc cxtrn rcvcmuc nme tios

vauìcrs waule cmàurngctnjcnwnys



Unjcnwny OfplcfcmtntoaLnjsnmon Xau`icr



Lnjsnmon Xau`icr(Hramt)



Lnjsnmon Xau`icr(Kn`j)



Ahhcr Xnluc Fcnls

>. @rcntc vnluc fcnls ↛ fnom eosi + Poec eosi + e

6 ?.?21

;. Lcvcl ah spo`omcss om tic lnjsn

Ahh X F



Ahhcr Xnluc Fcnls

Farc Nhharenklc Xnluc har Famcy

◁ ;7% ah tic rcspamecmts

fcmtoamce nkaut vnluc har

famcy om tic survcy

◁ Ofpravomg tic praeu`t (o.c.,

nvnolnkoloty ah aptoams, qunloty ah

haae nme lcvcl ah scrvo`c) fnec

up 57% ah tic hccekn`j

Nlfast inlh ah tic

`amsufcrs nrc n`tunlly

>7-;2 ycnrs ale, ticy

fogit mat kc nklc ta

nhhare ot

Cm`aurngc S

◁ Uiomj4 F

Xnluc F

◁ Omstcne

fcnls, t

woll cme

farc am

om tic rc



Ecvclap Lass Lcnecrs

@io`jcm Womgs Pcnhaae Iatpat w/ [o`c Lnjsn

$;.?? $>>.??S.R. $0.92 S.R. $>;.32



Wiy Ecvclap Lass Lcnecrs1

E[OXC U[NHHO@UA LNJPNMON

GCM _‟P PCMPOUOXOU_ UAXNLSC

• 89 rcspamecmts icnre ah Lnjsnmon,kut amly ;3 cnt ticrc.

• Uicrc os krnme nwnrcmcss kut ot

eacs mat trnmslntc ta hrcqucm`y.

• Lojcs `icnpcr nme vnluc wartiy

praeu`ts/ scrvo`cs.

• Neercss Gcm _‟s scmsotovoty ta vnluc



@am`lusoamOm suffnry, knsce am tic tcnf‟s homeomgs, tic tcnf ins `nfc up woti

•Haùs am Gcmcrntoam _ ‐ Fndaroty ah tic ùstafcrs os hraf tios `ntc

•Haùs fnrjctomg fcssngc am saònl cmtcrprosc ‐ Ssomg cogitccm

`nsc stuey nme ta hot tic ìnrn`tcrosto`s ah Gcmcrntoam _

•@rcntc vnluc fcnls ‐ Gcmcrntoam _ os farc vnluc wartiy, amc su``c

waule kc Fèamnle

•Lass lcnecr ‐ Neercsscs ta Gcmcrntoam _‟s scmsotovoty ta vnluc

•Ecvclapomg tnjcnwny pragrnfs ‐ Neercsscs `npnòty ossuc



N`jmawlcegcfcmt◁ Fef Pof Pom Pom nme Lnjsnmon

◁ Fcmtars

- Fr Rnul @iom (E@K[)

- Fr Enmocl @iun (EF@)

- Foss Larrnomc Daw (EPCF)



^ N



[chcrcm`csOfngc4Lnjsnmon ofngc, rctrocvce am >2 Nugust ;2>5,

ittp4//www.ecnl.àf.sg/sotcs/echnult/holcs/Lnjsnmon.dpg, ittps4//f>.kcinm`c.mct/rcmeotoam/faeulcs/97;5953/eosp/82h8957e2ckcc;5n5?833en70n8;05>>.pmg

Omharfntoam4 Nkaut Lnjsnmon, rctrocvce am >2 Nugust ;2>5, hraf lnjsnmon wcksotc, ittp4//www.lnjsnmon.Lnjsnmon hn`ckaaj pngc, rctrocvce am >2 Nugust ;2>5, hraf hn`ckaaj, ittps4//www.hn`cka

Nkaut Gcmcrntoam _, rctrocvce am >2 Nugust ;2>5, hraf lcgnl `nrccrs wcksotc,ittp4//lcgnl`nrccrs.nkaut.àf/ae/prn`to`ctops/n/Gcmcrntoam_.itf

Omhagrnpio`s4Omhagrnpio`, rctrocvce am >2 Nugust ;2>5, hraf cnscl wcksotc, ittp4//www.cnscl.ly/`rcntc/1nfnzamnws.àf/cnscl.ly/nllQcnscls/57920;/>527775029&jcy6pro



[ chcrcm`csEogmoty Jotìcm wint `nm yau gct har, [ctrocvce am ;7 Duly ;2>5 hraf ohamlysomgnparcnmsittp4//ohamlysomgnparcnms.klagspat.sg/;2>;/>>/eogmoty-jotìcm-wint-`nm-yau-gct-har.itfl

Nkaut, [ctrocvce am ;7 Duly ;2>5 hraf Eogmoty Jotìcm wcksotc, ittp4//eogmotyjotìcm.sg/n

Eogomoty Jotìcm omha, [ctrocvce am ;7 Duly ;2>5 hraf Hn`ckaaj wcksotc, ittps4//www.hn`

jotìcm/omha

Cogitccm @ichs, [ctrocvce am ;8 Duly ;2>5, ittp4//tcssnmno.klagspat.sg/;2>0/28/cogitcc

Nkaut Cogitccm @ichs, [ctrocvce am ;8 Duly ;2>5,ittp4//www.cogitccmìchs.àf/v;/omecx.pip/nkaut/cogitccmìchs/

Grcystam Knjcry, rctrocvce am ;9ti Duly ;2>5.

ittp4//grcystam.àf/nkaut-grcystam/

http://greyston.com/about-greyston/

https://www.facebook.com/dignity.kitchen/info

http://greyston.com/about-greyston/

http://www.eighteenchefs.com/v2/index.php/about/eighteenchefs/

http://tessanai.blogspot.sg/2013/06/eighteen-chefs.html



http://dignitykitchen.sg/about/

http://ifonlysingaporeans.blogspot.sg/2012/11/dignity-kitchen-what-can-you-get-for.html

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