laly designs decades program

8/2/2019 LALY Designs Decades Program

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Lalydesigns.com is a San Francisco based online retail platform that brings women

cutting edge, forward thinking, and sustainable creations from locally sourced,

independent designers. Our designers are all carefully handpicked and represent unique

and equally important pieces to the LALY designs family. Each designer is creative and

imaginative with their style and personalities. Our mission is to enable small, local,

independent cutting edge fashion designers to focus on what they do best design and

to connect those designers with consumers. We thrive to build a new fashion regime

that removes the barriers to entry for independent fashion designers while bringingfresh off the runway looks to the public. Tonight we will be presenting a collaboration of

pieces on the runway from five of LALY designs talents, along with two of our newest

designers showcasing their work on the floor. All of the pieces incorporated in the show

are available to purchase at lalydesigns.com. If you are writing about LALY designs and

tonights show, please email PR and Marketing Director: Hedieh Haghighi at

[email protected] for further questions.
mailto:[email protected]:[email protected]


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Schedule

6:00 7:30 Cocktails

Appetizers

Live painting by Daniela Cunha Lay

Live music by Dave Kim

DJ Chucky Brown

7:30 8:00Live dance performance Maria Benjamin

8:00 9:00Fashion show

Shawnell O'Shea Swimwear by Brandi Shawnell

Studio DCL by Daniela Cunha Lay

Victor Tung Couture by Victor Tung

deeFind Shoes by Dierdre Wallace

Black Iris Creations by Tora Engle

SOLZ Shoes by Brad Carrick

Earths Ellements by Rechelle Lingad


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Talent

Shawnell O'Shea Swimwear by Brandi Shawnellprovides women with the newest cutting edge, modern and high-end swimsuits that are

comfortable and easy to wear. Brandi is a proud supporter of fabrics, trimming, patterns

and manufacturing from US-based companies. She finds her inspiration from her

favorite architectural pieces and her time spent studying fashion in Hawaii.


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Studio DCL by Daniela Cunha Lay is a Brazilian born artist,photographer, and designer. Daniela traveled across the world exposing different

cultures to her brilliant work and infectious personality. She has created dozens of

album covers and has been featured in many galleries for her artwork. She has recently

translated her multi-dimensional talents into a line of comfortable and casual art you can

move in DCL street wear. Daniela has purposely created her shirts with the option to

wear however you want. Each season will have different styles with three new paintings,

personal signatures on each and one size for all. DCL Street wear encourages you to

break the mold society set out for you and practice individuality. LALY designs Decades

fashion show will be the first time Studio DCL presents on the runway!


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Victor Tung Couture by Victor Tungproduces creative,unique, and exuberant pieces of artwork that allow women to bring out their

personalities. His line is suited for many occasions, such as parties, weddings, and

special events. Victor purposely produces limited pieces on all of his designs and

maintains his goal of reasonable prices for each couture garment. Victor hand paints and

hand dyes his scarves and many of the fabrics used in his designs.


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deeFind Shoes by Dierdre Wallace is a new breed of high-fashion footwear that empowers women to further express their feminine ferocity.

Dierdre crafts original bold designs for any shoe size and embraces all identities beyond

borders for any style of life. Dierdres mission is to encourage women to demolish molds

and stereotypes and leap into their identity comfortably. Her materials are all

manufactured with fair-trade, high-quality products, implementing approaches to design

whenever possible.


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Black Iris Creations by Tora Engleis inspired by historicalfashion with a heavy fantasy influence. Each Black Iris piece is one of a kind and seeksto compliment. As a designer Tora is dedicated to individuality in fashion and theconcept of wearable art. Black Iris Creations is a variety of highly desired creations inthe form of hats, fascinators, headdresses and other custom pieces.


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SOLZ Shoes by Brad Carrickis the ultimate functional fashion.Solz are ultra-lightweight, flexible casual shoes for both men and women. They areavailable in a variety of colors and logos. They can be bent, folded, and rolled up, andare designed to move naturally with your feet as you walk. They are weather and waterfriendly and are all machine washable. Each pair comes with a matching ballistic nylonclip-on "capsule" bag.


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Earths Ellements by Rechelle Lingad is the Elle of Earths

Ellements. Rechelles intention is to illuminate the ethereal beauty in nature by adorningthe wearer with her handcrafted jewelry. As you explore further, you will find the fourelements: earth, air, fire, and water, weaving throughout this line. With a variety ofvibrant colors, new & up cycled natural stones, beads and metals. The Earths Ellementswoman is sure to find what grounds her, lifts her up, moves her and sparks her interest.


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Maria Benjamin has been dancing in theBay Area since 1997 and prior to that in Boston andParis. She studies Modern Jazz Blues with ElviaMarta and Bayan Jamay at ODC, and Ballet at the

Lines Dance Center. Maria also taught dance at theSF School of the Arts from 2002-2004

Latanya Hilton is a songstress who hasperformed throughout the San Francisco Bay Area at

local concerts, charity and sporting events, and is

excited to reintroduce herself to the music world and

share her love for music with a newfound

commitment and passion. Stay tuned for more from

this Bay Area native.


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The LALY team sends many thanks to our

support team of models, hair stylists, makeup

artists, DJ Chucky Brown. Thank you to:

laly designs decades program

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