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Duc C. NguyenCountry General Manager

Monthly Workshop, Ho Chi Minh City30th Jul 2011

Tectura Confidential – For Internal Use Only

A Business Plan

Essential to make ideas or vision to realityPrepare for Motibee.com

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Ho Chi Minh City, 30th Jul 2011

Tectura Confidential - For Internal Use Only

Agenda

• Introduction

• How to prepare a practical business plan?

§ Objectives

§ Natures

• Essential skills and knowledge for a business plan?

• Right business plans for start-up and SMEs?

• Q&A




Introduction

• Over 8 years of CEO post in enterprise management software (ERP,

POS, project management) & consultancy services and heavy

equipment distribution;

• 4 years of management & IT consultant with Big Four Auditing firms

(Arthur Andersen & KPMG)

• 5 years of business development/sales in IT system integrators (i.e.

IBM, Compaq, HP, Cisco, etc)

• Over 4 years as a Core Supporter to a non-profit organization,

Vietnam Supply Chain Community (www.vietnamsupplychain.com)

• Executive MBA, RMIT University

• BA, Foreign Trade, Economics University of HCMC


Property of Tectura Corporation. This information is intended only for use of “company name inserted”.

How to prepare a practical BP?




How to prepare a practical BP? Objectives

Business Plan

Who are your customers?

How to reach them?

What are your

resources/ Capabilities?

What do you want to be?

Who are your competitors?

Your products?

Vision

Strategy

Action plans





• What do you want to be in 3 – 5 years or 10 years?§ Ask yourself first

§ Work for yourself? è Entrepreneur vs. Work for others è Employee

§ Objectives & Goals – Short, Medium and long-term

§ What kind of business do you want to do? Why?

§ Are you ambitious and passionate to pursue your Vision?

What do you want to be?

Vision





• Who are your targeting customers?

§ Market segmentation – Which market segments?

§ Understanding of their needs and expectations?Who are your customers?





• What kind of resources you have or will have to

support your BP?

§ Human resources – who are your partners? Who will be your key

resources?

§ $$$$$ - from yourself? Friends? Family? Banks?

§ Technology

§ Competency/Capability – knowledge, skills, etc

What are your

resources?





• Products & services

§ Sell what you have vs. Sell what customers need?

§ What makes your products to be differentiated from other?

• Services

• Quality

§ What are your selling points to the customers?

Products & services





• Know the market and your competitors?

§ SWOT analysis

§ How the market is going?

§ Who are your partners i.e. suppliers, etc?

§ Market trends?

Who are your competitors?




How to prepare a practical BP? Natures of a BP

• S.M.A.R.T BP

§ Specific (i.e. increasing customers’ satisfaction by

10%)

§ Measurable

§ Achievable – Realistic to achieve

§ Responsible – Who will be in charge?

§ Time bound – When will it be done?

• BP process

§ Actionable and detailed BP within a year with periodical

review i.e. quarterly, 6-month and yearly basis

Plan

Execute

Review

Modify




How to prepare a practical BP? Natures of a BP


Essential skills and knowledge for a BP






• Knowledge

§ Business models i.e. direct sales vs. channel sales, franchising, etc

§ Sales i.e. right sales approaches, etc

§ Marketing i.e. SWOT, Porter’s Five Forces, etc

§ Finance i.e. Cash flow, P&L, Break-event point (BEP), Financial models,

etc

§ Management i.e. HR, marketing, finance, operations, etc

§ Understanding external factors which affect to your BP such as PESTLE,

Porter’s Five Forces, etc





• Knowledge

§ Business models i.e. direct sales vs. channel sales, retails or distribution,

franchising, services, etc





• Knowledge

§ Marketing

• Identify the right market segment you targets

• Pull vs. Push Strategy, etc

§ Learn from global marketing gurus i.e.

• Michael Porter, Phillips Kotler, etc





• Knowledge

§ Finance – Cash flow





• Knowledge

§ Finance – BEP





• Knowledge

§ Finance – P&L





• Knowledge

§ External factors might affect to your BP i.e. PESTLE, Porter’s Five

Forces, etc

• Politics

• Economy

• Society

• Technology

• Legislation

• Environment





• Skills

§ Networking i.e. business, professional, and social network to nurture

and empower you business

§ It’s a matter of WHO KNOW YOU instead of Who you know

§ Practice your plan on daily basis i.e. review action plans, etc

§ Stick with your S.M.A.R.T plan consistently and modify or change it

as needed

§ Get your team involve in your BP execution efficiently

§ Gathering information, Listening and Observing to understand

what’s going on in the market


A right BP for start-up & SMEs





A right BP for Start-up and SMEs

• Business plan is essential for all business regardless it’s

small or big

• Start from small and simple 1st

• A vision or good ideas without an action or business plan is

a dream forever




Q&A




Thank you

Please feel free to contact me at any time

• Office email: [email protected] or

• Personal email: [email protected]

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