Campaign

Vitarella wanted a campaign to increase sales of its instant noodles category.During the creation, we realized that there was room for the brand to go further,

so we propose a repositioning of the products on the market.The plan was to stop positioning these products only

as a quick meal and show that it also can be delicious.

PRINTIn print campaign we encourage consumers to make

delicious breaks in their routines. The pieces explored everydaysituations where a noodle would be a good

choice and suggested new forms of its consumption.

DIGITAL STRATEGYIn parallel, we produced a series of videos with quick and delicious recipesto reinforce the new positioning. Besides knowing various forms to taste

a noodle, consumers could submit their own creations throughthe hashtag #alwaysgood on Instagram and appear on the campain website.