Lamp Marketing [Helping Small Businesses Grow]Charlotte James | Co-founder & Head of CRM

Overview

Lamp Customer Relationship Management:

1. Why is Customer Relationship Management Important?

2. Who are Lamp?

3. How can we help you grow?

Why is CRM important?

• 44% of email recipients made at least one purchase last year based on a promotional email

• CRM ROI = 560% - $5.60 for every $1 spent

• Personalised emails deliver 6x higher transaction rates

• Companies that prioritise customer experience generate 60% higher profits than their competitors

• Triggered email campaign open rates are 4x higher than newsletters

• CRM can account for significant benefits across an organisation including:

o Revenue up by 41%o Customer retention improved by 27%

• Repeat customers spend on average 33% more than new customers

What can CRM do for you?

• Integrate POS, loyalty campaigns and communication strategies

• Collate all gathered and given data to provide a single customer view across all customer touch points

• Increase loyalty with intelligent, personalised communication and loyalty campaigns such as surprise & delight

• Database development, segmentation and customer profiling - targeting the right customers in the right way, at the right time to uplift sales and retention

• Trigger email campaigns to welcome customers, boost engagement with the brand, and win back dormant customers

Who are Lamp Marketing?

Our Values

• Honesty

• Integrity

• Transparency

• Passion

• Openness

• Trust

• To help growing businesses achieve their objectives

• To provide intelligent CRM & email marketing strategies

• To boost customer loyalty, retention and lifetime value

• To boost revenue and ROI

Our Goals

How can we help you grow?

CRM

• CRM is fundamental to your marketing strategies - understanding that your customer comes first

• Intelligent marketing begins with data gathering, segmentation and analysis

• A CRM strategy can inform the rest of your marketing activities and make them more effective, thus gaining a sustainable competitive advantage

Email Marketing

• Intelligent personalised communications, delivered at the right time increase revenue and loyalty

• Automated email trigger campaigns make customers feel valued and boost engagement

• ROI for email marketing is far higher than any other marketing activity (560%) making it key for growth

How are our packages structured?[Option 2] Lamp Stand

● CRM Strategy and Consultancy ● Data audit and support with

data integration● Campaign setup● Campaign measurement and

performance reporting● Support and training on Email

Platform and Analytics ● Ongoing support and advice

[Option 3] Lamp Shade

● CRM Strategy and Consultancy● Project managed setup of

email platform● Data audit and support with

data integration● Campaign, design, build and

setup● Campaign Management● Trigger campaign development

and deployment● Database development and

segmentation ● Campaign measurement and

performance reporting● Ongoing support

[Option 4] Lamp Light

● CRM Strategy and Consultancy● Project managed setup of email

platform● Data audit and support with

data integration● Campaign, design, build and

setup● Full ongoing Campaign

Management● Trigger campaign development

and deployment● Database development,

segmentation and management● Campaign measurement and

performance reporting● Testing and optimisation● Extended Loyalty Programs● Providing you with a Single

Customer View

Putting everything in place, then helping you stand on your own two feet, including:

[Option 1] Lamp Base

● Tailored CRM Strategy● Data Audit● Email Marketing Law Advice

and Audit● Loyalty Campaign Strategy● Single Customer View Strategy

Our base package providing CRM strategy and consultancy including:

Putting everything in place, and managing the initial campaigns, giving you shade and support.

Putting everything in place & providing full management - shining the light on your CRM

Thank youCharlotte james

Co-founder & Head of CRM

charlotte@lampdigitalmedia.com

www.lampdigitalmedia.com