SMILE AND SALAAM CAMPAIGN

SOCIAL NETWORKING , MEDIA , MARKETING Samira Gutoc, MIS, LLB

www.samiragutoc.webs.com

4 “Ps” of marketing • Product: Think about a tangible object or service you can provide to support

or facilitate behavior change. Can you offer a new product/service or adapt one that already exists?

Price: Consider interventions that would decrease the costs to the individual of taking the desired action (not only monetary cost, but emotional, psychological and time costs). List out the “price” or barriers for your audience segment to carry out the desired behavior, then brainstorm interventions to diminish those barriers. For example, instituting a walking club program at the workplace for those who cite lack of support and lack of time as barriers to regular exercise.

Place: Think about where and when the audience will perform the behavior or access the new or adapted product/service. How can you make it convenient and pleasant (even more so than the competing behavior)? Also think about your “sales force” – the people that will take your program to the audience. Consider the need for peer educators, counselors or others who can make your program or its activities more accessible.

Promotion: Use your market research to determine the communication channels and activities that will best reach your audience to promote the benefits of the desired behavior. What advertising or public relations media do they pay attention to (e.g., radio, newspaper, postcard racks)? What special promotional items would they use)? What special events do/would they attend (concerts, health fairs, conferences)? How can you include influencing audiences? Be sure to promote the Product, Price and Place features that you want the audience to know about.

Travel is an ancient Islamic practice

IQRA, Seek knowledge even if it be as far as CHINA

Protection and conservation of the environment is collective obligation (Fardhu Kifayah) upon the whole residents of the community

STAKEHOLDERS

Concept of Environmental Governance - KHALIFA

• PEOPLE should be involved in the entire processes from conceptualization to actual implementation and evaluation (projects, policies and or development programs).

• They should be mobilized in developing effective strategies and approaches to address the various environmental challenges.

CYBER WORLD, PINOY TOPS!

[1] Tuazon ibid[1] Tuazon ibid, Source: DMR Digital Marketing Ramblings

•Facebook users: 1.26 billion (as of 10/6/13); percentage of millennials (15-34 year olds)•Total number of uploaded Facebook photos: 250 billion) (as of 10/3/13•Total number of YouTube Users: 1 billion (; Number of YouTube video views per day: 4 billion•Number of video hours uploaded to the YouTube per minute: 100 hours . Music - 82 m subscribers

•How does the Philippines contribute to the startling figures mentioned above[1]? •Internet penetration rate in the Philippines is 36 percent as of 2012. •The Philippines is ranked 6th among Top 10 Most Engaged Countries in Social Networking.• Its average hour of •engagement per month of 8.7 hours is higher than those of the USA (7.6) and Canada (7.7). •There are 32 million Facebook users in the Philippines. The country ranks eighth in the world•in terms of number of facebook users.•Twitter is one of the most popular sites for Filipinos, with the country ranking•The Philippines ranks first globally in terms of sharing photos and viewing videos online. •Blog hosting is popular, Philippines is 7th among the top 15 counties with online networking

Tourism is the 21st century’s number one industry

• Handicrafts • Fishing and agriculture• Events, Festivals, Cultural

Tourism• Hosting• Ecotourism – C.U.P.E.D• Sports• Leisure• Grassroots tourism

Indicators in Tourism Impact

• Increase in income level• Change in livelihood and

employment• New enterprise formation• Changes in visitor

demographics• Changes in the behaviour of

the local community visavis the environment

SUSTAINABLE ECO-TOURISM

• Ecotourism – tourist activities and travel to distinct high amenity regions which offer unique scenery and one of a kind setting in a natural environment

• CONCEPT– Prime Attraction – NATURE– Environmental Impact – LOW– Infrastructure Development – LESS– Community Impact – POSITIVE– Ecosystem Contributing Effect – BALANCE

Source: Robert Tabirara

SUSTAINABLE ECO-TOURISM

• FOCUSA. Natural CreationB. Ecosystem and HabitatC. Biotic Flora-Fauna Speciesd. Abiotic landscapec. Unique environment

FACTORSA. Value for Money Eco-destinationsB. Warm Cultural Eco-Services and Products c. Natural Attractions and Good ExperiencesD. Unique And Rare Flora, Fauna and FoodE. New – Water and Nature Explorations

CHALLENGES/RECOMS•Building and strengthening of a network of Bangsamoro constituency of environmental governance advocates for genuine environmental reforms (ENGAGERS). •Activated Officer, BARANGAY /LGU Committee on Environment – Ordinance and Resource• Environmental agenda and ecologically ethical development as its political platform of governance.•The need to engage in electoral politics and reforms help stop or lessen the current anti-poor, anti-environment policy decisions and actions. •Recognizing the inherent rights of the Bangsamoro to sustainably manage their resources within the ancestral domain

Tell the World

• You think the only people who are people are people who look and think like you but if you walk the footsteps of a stranger, you’ll learn things you never knew…

• Can you paint will all the colors of the wind?

SHUKRAN!