land design studio is a cross-disciplinary design … · 2017. 4. 24. · land design studio 5...

LAND DESIGN STUDIO IS A CROSS-DISCIPLINARY DESIGN CONSULTANCY IN LONDON THAT HAS BEEN CREATING VISITOR EXPERIENCES SINCE 1992.

WE TELL STORIES IN CULTURAL AND COMMERCIAL SPACES THROUGH THE INTEGRATION OF INTERIOR DESIGN, ARCHITECTURE, SCENOGRAPHY AND COMMUNICATION MEDIA.

Land Design Studio 5 Spring Grove Road · Richmond TW10 6EH www.landdesignstudio.co.uk

COMPANY PROFILE


Land Design Studio is a cross-disciplinary design consultancy in London that has been creating visitor experiences since 1992. We tell stories in cultural and commercial spaces through the integration of interior design, architecture, scenography and communication media.

While the focus of projects was originally on galleries for National museums, the new Millennium and lottery funding encouraged some significant developments, including the opportunity to work alongside architects to create ‘new-build’ museums that respect and understand the complex needs of the narrative storyline and communication media. Starting with feasibility studies and masterplanning, the holistic process includes the close collaboration with all creative disciplines in order to achieve appropriate integrated solutions.

A programme of 18 lottery funded museums have been completed including new build projects such as The National Maritime Museum Cornwall and The National Waterfront Museum Swansea. In parallel, Land have designed many touring and temporary exhibitions for The Natural History Museum, The British Museum, V&A, Imperial War Museum, The National Maritime Museum, The BFI and Greenpeace.

Land have a distinctive portfolio as a result of also working outside of the cultural domain. Projects that demonstrate this diverse approach include; the BAFTA award winning ‘Famous Grouse Experience’, UK Pavilion Expo 2005 Aichi Japan (Art Directors Club New York, Gold; D&AD Yellow Pencil), refurbishment programmes for Christie’s auction house, Eurostar St. Pancras, the British Music Experience at the O2, Centre of the Cell, an interactive science education centre at Queen Mary University Hospital, Sutton Life Centre which presents teenage children with the complex issues of personal health and safety (PHSE) and the interpretation programme for the spectacular Gardens By The Bay Singapore, a major government investment dedicated to ecology, biodiversity and horticulture. (Lubetkin Prize 2013)

The consultancy continues to support international lectures, magazine articles, specialist publications and a broad programme of academic activities. Creative Director Peter Higgins helped conceive the ‘Narrative Environments’ MA course at Central St. Martins London where he is now visiting professor of interpretation. In 2009 Peter was awarded RDI (Royal Designer for Industry)

Recently completed projects include; the highly acclaimed ‘Life & Death Pompeii and Herculaneum’ which attracted 500,000 visitors to The British Museum; ‘Hearts of Oak’ digital promenade theatre for Chatham Historic Dockyard, The Mary Rose Museum which involved an 8-year development programme and won ‘Best Permanent Exhibition’, Museum & Heritage Award 2014, St. Elmo’s Fort, a visitor centre llocated on a World Heritage site in Malta funded by the EDRF and the UAE Pavilion at Milan Expo 2015, working with architects Foster + Partners.


AWARDS

Mary Rose Museum2015 – European Museum of the Year Award, Special Commendation and Finalist2014 – Museums and Heritage Award Best Permanent Exhibition, Winner2014 – Art Fund Prize Museum of the Year, Finalist

Scott’s Last Expedition2013 – Museums and Heritage Award Best Temporary/Touring Exhibition, Winner

Centre of the Cell, London2010 – Museums and Heritage Award Best Educational Initiative, Winner 2010 – Lighting Design Award Low Carbon Category, Winner 2010 – BT Visit London Award 2010 Best New Tourism Experience, Finalist

Sutton Life Centre2010 – Suzy Lamplugh Awards Safer Community Award, Winner

Baroque 1620–1800, V&A2010 – Design Week Awards Temporary Exhibition Design, Shortlist

British Music Experience2011 – European Museum of the Year, Special Commendation

2010 – Design Week Awards Museums, Galleries and Visitor Attractions, Shortlist 2009 – FX Awards Leisure Entertainment Venue, Finalist

Design Week Industry Survey 2008 – Highest award winning exhibition design company in the UK

Eurostar, St. Pancras International2008 – FX Awards Leisure Entertainment Venue, Finalist

Golden Age of Couture, V&A2008 – FX Awards Museum and Exhibition Space, Finalist 2008 – Design Week Awards Temporary Exhibition, Finalist 2008 – D&AD Awards Environmental Design / Temporary Exhibition, In Book

Ice Station Antarctica, NHM2007 – FX Awards Museum and Exhibition Space, Finalist 2008 – D&AD Awards Environmental Design / Temporary Exhibition, In Book

National Waterfront Museum, Swansea2006 – Association for Heritage Interpretation, Special Award

UK Pavilion, Expo’05, Aichi, Japan2006 – Art Directors Club (NYC) Interactive, Gold Medal 2006 – D&AD Awards Digital Media, Yellow Pencil 2006 – One Awards (NYC) Digital Media, Gold Award 2006 – Design Week Awards Temporary Exhibition, Winner 2006 – Creative Review, Best in Book 2005 – Expo Association ‘Nature’s Wisdom’, Bronze Medal

Manchester Science2005 – Design Week Awards Permanent Exhibition, Finalist 2005 – D&AD Awards Entertainment Venue, Finalist

National Maritime Museum Cornwall2004 – Design Week Awards Permanent Exhibition, Winner

The Famous Grouse Experience (Crieff, Perthshire)2003 – Art Directors Club (NYC), Silver Medal 2003 – D&AD Awards Entertainment Venue, Silver Nomination 2003 – Art Directors Club (Germany), Bronze Medal 2003 – Marketing Brand Design Awards Brand Experience, Winner 2003 – Marketing Brand Design Awards, Best in Show 2002 – BAFTA Interactive Award Sport & Leisure, Winner 2002 – FX Awards Entertainment Venue, Health &Fitness, Winner


AWARDS

Urbis (Manchester)2003 – Design Week Awards Permanent Exhibition, Winner 2003 – Art Directors Club (NYC), Silver Medal 2003 – ID Magazine (NYC) Interactive Media Design, Gold Award 2002 – BAFTA Interactive Award Sport & Leisure, Nomination

Futures Gallery (Thinktank, Birmingham) 2004 – Gulbenkian Award, Shortlist 2003 – Archi-Tech (USA) AV Award

The National Football Museum (Preston)2003 – European Museum of the Year Award, Shortlist

ECOS Millennium Environmental Centre (Ballymena)2001 – Civic Trust Awards, Special Award for Sustainability 2000 – Earthfest Award for Education

PlayZone (Millennium Dome)2000 – FX Design Awards Entertainment Venue, Winner 2000 – ID Magazine (NYC) Interactive Media Design, Silver Award for ‘Kids Room’ 2000 – DBA Design Effectiveness Awards Exhibitions, Shortlist 2000 – The Ease Awards Consumer & Leisure Services, Finalist

River & Rowing Museum (Henley–on–Thames)1999 – Heritage Museum of the Year, National Heritage Award

Secret War (Imperial War Museum)1996 – ID Magazine (NYC) Annual Design Review Award


COMMAND OF THE OCEANSChatham Historic Dockyard Chatham, UK £900k May 2016

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DESCRIPTION This is a new permanent display at The Historic Dockyard Chatham – the most complete dockyard from the ‘Age of Sail’ to survive anywhere in the world. The £9m project has been made possible with support from a £4.8m grant from Heritage Lottery Fund (HLF), and various other funders.

‘Command of the Oceans’ is the starting point for telling the story of the Dockyard’s role in British naval supremacy from the 16th century through to its golden period of the ‘Age of Sail’ from 1700–1820 when the Dockyard’s shipwrights designed and built ships that transformed the British Navy into the most powerful sea force in the world. The exhibition is built around the 260-year old skeleton of the Namur, preserved where she was discovered and still lies.

Here at Chatham Land worked continuously alongside the architects, Baynes & Mitchell who have articulated physical space to accommodate the exterior public realm, listed building and conservation sensitivities, massing, flow, changes of level, adjacencies, materiality, light & sound and operational imperatives.

Seamlessly, the architectural framework (described above) responded to the refined need for a narrative journey driven by interpretation. New has had to be knitted into old, light and dark rationalised, most importantly there is a precise historic story to be told through a complex movement sequence, eventually revealing extraordinary archaeological secrets contained deep within the fabric of the structure.

It is within this organising principle that we have been able to provide the next layer of intervention using communication media. With fascinating opportunities available to us we have been encouraged to integrate a diverse range of digital and analog media including: graphics, atmospheric lighting, dynamic orientation mapping, time-based context and reportage style documentary video, immersive digital theatre, children’s hands on interactivity, object display, science based archaeological interpretation, completed with an audio scape finale.

Over the past 8 years Land have enjoyed supporting the Dockyard Trust by completing three projects that respond to carefully defined visitor profiles, educational and outreach programmes whilst at the same time providing important tourism benefits for the region.

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COMMAND OF THE OCEANSChatham Historic Dockyard Chatham, UK £900k May 2016


UAE PAVILION AT EXPO MILAN 2015National Media Council, Abu Dhabi Milan, Italy €8m May 2015

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DESCRIPTION The two year evolution of this pavilion resulted from a close collaboration between the architects Foster+Partners, Land Design Studio and media producers FQC Media, responding to the Expo theme of ‘Feeding the planet, Energy for life’.

The fully integrated solution provided visitors with an unfolding 45 minute experience that maintains a consistent narrative presented within three distinctly different architectural environments, each incorporating innovative and high-end media techniques.

An intriguing entrance leads to a free flow sinuous ramp, set within a powerful 12m high sculptural canyon that encourages a self selected journey, enabling visitors to investigate issues involving food and energy that are critical for the continuing development of the UAE. These complex messages are synthesised into simple messages set within elegant arrays of glass fins incorporating bespoke media cubes augmenting kinetic models with video effects and dynamic text. Hosts and visitors are also able to use tablets and smart mobile phones to activate the fascinating embedded stories.

At the top of the ramp, a pulse of 150 visitors enter a golden drum into an immersive auditorium. Here a 180 degree high definition film, ‘The Family Tree’ is the emotional heart of the visitor experience. Visitors follow a young girl Sara and her family, establishing how Emiratis lived frugally yet imaginatively in the past. The shifting historic narrative serves as an inspiration in how we can now adapt our lives as we collectively search for a sustainable future.

At a significant moment the screens part to reveal the third space; a digital theatre, which extends the ramp and filmic stories into a transforming layered musion environment containing real objects. The life size ‘virtual’ protagonist Sara is gathering data and material responding to the storyline that enables us to create a powerful finale incorporating visitor participation gathered from earlier video capture.

From this post show visitors exit down a ramp into the calm of an oasis. It was always our ambition to celebrate the Expo theme in the context of the unique Emirati story by providing a coherent yet memorable experiential journey, which is always a challenge at any World Expo.


UAE PAVILION AT EXPO MILAN 2015National Media Council, Abu Dhabi Milan, Italy €8m May 2015

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ST ELMO’S FORTHeritage Malta and Grand Harbour Regeneration Corporation Valetta, Malta £4.5m May 2015

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DESCRIPTION

“Amazingly unexpected. I thought this was going to be a historically interesting attraction, but nothing more… It turned out to be one of the best museums I have ever been to. The way they have presented the information is in so many different formats that it is impossible to get bored.”Tripadvisor, 2015 *****

Land completed in 2015 the £4.5m military museum at St Elmo’s Fort, Malta. Embedded within a £15m conservation project the experience sits within a world heritage site in Valetta, Malta.

The narrative focuses on the diverse military history of the fort since the first siege of Malta in 1565 through to its critical involvement with the allies in WWII. As the project was funded by the ERDF it was subject to an International design competition.

Land elected to form a joint venture team, which included local architects Forward Architects and London based content developers TGAC, lighting designers ZNA and graphic designers Surface3.

In response to the brief, Land undertook the role of ‘expert museologists’ and produced the concept and scheme design as well as the principle for all software, object displays and integration of graphics.

The limited experience of the client, Heritage Malta and local main contractor Camray extended our involvement at all stages especially with the curation of objects and the complex integration of lighting, hardware and software development.


ST ELMO’S FORTHeritage Malta and Grand Harbour Regeneration Corporation Valetta, Malta £4.5m May 2015

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HEARTS OF OAKChatham Historic Dockyard Chatham, UK £650k May 2013

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“…the Dockyard needs a full day to see everything and this is one of their latest attractions, and is advertised as ‘digital theatre’ and an exciting new visitor experience, and it certainly lives up to this claim… Very atmospheric and technically very high quality. A great addition to the attractions here.” Tripadvisor, 2013 *****

This initiative resulted from a carefully constructed collaboration between exhibition designers Land Design Studio and digital media designers ISO Design on behalf of Chatham Historic Dockyard Trust.

The client brief was to re-purpose existing theatrical settings representing 18th century Chatham Dockyard, which were originally built to a very high standard in 1985. The creative solution replaced the original static figures with a fluid time-based media event using digital projection in conjunction with a sensitively designed soundscape.

The new installation may be described as ‘digital promenade theatre’ where visitors engage in a 30 minute sequence that enables them to follow a retired shipwright John North on a journey through the dockyard with his grandson.

The projected full-size characters are joined by others along with augmented graphics and images as they pass through fully immersive scenes such as the timber pile, the mould loft and gun deck. The combination of high end media embedded in the theatrical setting creates a new interpretation technique that brings the story of people, ships and processes to life in a vivid, engaging and memorable way.

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HEARTS OF OAKChatham Historic Dockyard Chatham, UK £650k May 2013


MARY ROSE MUSEUMMary Rose Trust Portsmouth UK £3.4m May 2013

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‘Men of the Upper Decks’ Gallery

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“The Mary Rose is one of the most important objects in English History. It’s up there with the Doomsday Book, the Magna Carta, and Hampton Court. Indeed I would go further. The Mary Rose is the English Pompeii or Herculaneum; all Tudor life is there.” David Starkey, 2007The universal acclaim for The Mary Rose has compared this unprecedented celebration of Tudor History with the discovery of Pompeii. It may be serendipity that ‘Pompeii & Herculaneum’ presented by the British Museum in March 2013 was also designed by Land Design Studio.

The vision of The Mary Rose Trust to bring together the complete creative team from inception has encouraged the highly collaborative process involving Land as interpretive exhibition designers in the progressive iteration of architecture, interior design, engineering as well as the extraordinary conservation archeology and curation provided by The Mary Rose team

Presented as a unique snapshot in time moments before the ship sank before King Henry VIII in 1545, we believe that The Mary Rose Museum is a fine product of the integrated solution and in consequence an exemplar for museum making in the 21st Century.


Perimeter Showcase ‘Men of the Lower Decks’ Gallery

View of the Mary Rose hull

Cowdray Interactive ‘19th July 1545’ Gallery

MARY ROSE MUSEUMMary Rose Trust Portsmouth UK £3.4m May 2013

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Mary Rose Museum, exterior

POMPEII & HERCULANEUMThe British Museum London UK £0.5M April 2013

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Atrium

DESCRIPTION ‘One of the most momentous archaeological exhibitions ever staged’

Jonathan Jones -The Guardian *****

‘An unparalleled picture of life in ancient times, explored in a magnificent and moving new show’. Rachel Campbell-Johnston, The Times *****

‘A show that reincarnates a distant time and place with stunning immediacy, while constantly serving a grim reminders of its end’ Andrew Graham Dixon- The Sunday Telegraph *****

‘I can tell you that nothing I have seen or read before tells the story in the way The British Museum does. As we walk through the show we are unconsciously getting to know those people- and by knowing them we come to care about their fate.’ Richard Dorment- The Telegraph *****

‘Because of the quiet, meticulous and unemphatic way it has chosen to concentrate upon the story of the everyday, and having done so, to conclude with a dramatic presentation of body casts. Its triumph then is in its pacing’. Michael Glover- The independent

‘This brilliant and intelligent show paints a vivid picture of everyday life in the shadow of Vesuvius’ Brian Sewell- Evening Standard


Living Rooms

Garden

Cubiculum / End of The Cities

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POMPEII & HERCULANEUMThe British Museum London UK £0.5M April 2013



GARDENS BY THE BAY / MARINA SOUTHNational Parks Singapore Marina South, Singapore $14.0m SGD / £7.0m GBP August 2012

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Gardens by the Bay

DESCRIPTION

‘The scheme is an outstanding example of sustainability in action, not only representing best practise but also communicating important messages about these issues to a wider public’ - Judges’ citation Lubetkin PrizeGardens by the Bay is set within a 54 hectare landscape composition that has a united beauty and magnificence that resonates with the idea of Singapore as a City in a Garden.

Land have created the interpretation and educational programme working as part of a consortium led by Grant Associates (Landscape Architects) alongside Wilkinson Eyre (Architects) Atelier One (Structural Engineers) and Atelier Ten (M&E Engineers).

As experiential designers we were invited by the client to track the 6 year development programme undertaken by the hugely creative team. Many of the principals were known to us through previous collaborations but the revelation was that our client NParks were prepared to embrace our potential contribution from the very beginning. In consequence we were able to witness the evolution of the narrative landscape masterplan, the spectacular cooled conservatories and audacious supertrees which have been integrated into an holistic engineered garden ecosystem. Our task has been to exploit many forms of communication media to help unlock the compelling stories that have been generously enabled within these visual and sensory spectacles. Hopefully some of our visitors will become knowledgeable ambassadors, celebrating horticultures and biodiversity and raising awareness of important global issues such as water and energy management as they travel on their way.

Project leader Andrew Grant reminded us “Over the period of the project we have absorbed much of the intricate Asian thinking to create a richly detailed composite of garden culture and design. Much of this can be attributed to the special bond that has developed between East and West, client and design team. “


Earth Check Gallery

Lion Grove / Supertrees

Site plan

Climate Change Gallery

GARDENS BY THE BAY / MARINA SOUTHNParks Singapore Singapore £7.0m August 2012

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Land Design Studio5 Spring Grove Road · Richmond TW10 6EH www.landdesignstudio.co.uk

ROYAL RIVERRoyal Museums Greenwich London UK £1.37m April 2012

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Exteriors and interiors

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“Past and present are swept into the shimmering flow of history in this richly instructive, vividly evocative, marvelously quirky and completely delightful show”. Rachel campbell-johnston, The Times

The Royal River exhibition opened by Her Majesty the Queen on 25th April 2012 marked the 75th anniversary of The national Maritime Museum, which was originally opened by George Vi in April 1937.

The exhibition explored the many and varied uses of the River Thames, London’s ‘grandest street’, across five hundred years of british History, it comprised of nearly 400 objects including 50 generously lent by Her Majesty’s Royal collection. The object presentations included the oldest known copy of Handel’s Water Music, bazelgette’s original contract drawings for the construction of the Thames embankment, stern carvings from the Royal Yacht Victoria and Albert and canaletto’s remarkable ‘Lord Mayor’s day’ painted in 1750.

Located within the museum’s new Sammy ofer wing, the design imperative was to provide a distinctive atmospheric settings for the rich thematic collections. A 30-metre long video installation complemented the themed zones whilst also providing the opportunity to appropriate the whole wall with powerful panoramic images such as the mapped Thames or the engineers blueprint for a spectacular tunnel.

As exhibition designer, Land were responsible for an extensive design package including graphics, media content, case procurement and advice on a sustainable walling system.

it was no surprise that the central ambition of this exhibition was to reflect on the diamond jubilee of the Queen who in 2012 took part in yet another grand royal river pageant.


Floating Palaces

The Lord Mayor’s River Procession

30-Metre Projection

Lord nelson

ROYAL RIVERRoyal Museums Greenwich London UK £1.37m April 2012

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ChriStie’SChristie’sKing Street, London UKUndisclosed September 2011

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main Reception

dESCRiPTion The refurbishment of Christie’s UK Headquarters in St. james’s, Piccadilly was delivered across four phases. a collection of historic and listed buildings from King Street to the South & Ryder Street to the north have been transformed over a series of intense summer months across 4 years to provide an integrated and seamless customer flow and orientation with a design that reflects the Christie’s brand and values.

Phase 1 – King Street Front of House. Re-planning the sequence of movements through the ground floor reception, cashiers and collection area and consulting rooms that help present a clarity a re-definition of activities. a new platinum gallery, know as the duke Street Gallery, was created with the opportunity to enhance the quality of finishes and fixtures. a distinctive feature is the introduction of projection, interactive media and tuneable lighting.

Phase 2 – King Street Sales Rooms. Refurbishment of the first floor display and sales galleries to incorporate new architectural feature rooflights, services, furniture, fittings and multimedia. The new rooms provide Christie’s with state of the art auction facilities, an automated lighting system and broadcast infrastructure.

Phase 3 – Spink Galleries. Redevelopment of the South East corner building known as Spink to incorporate new displays and gallery spaces, which double up as auction rooms.

Phase 4 – Ryder Street. Final completion of the site by redeveloping and refurbishing the north area known as Ryder Street. With Grade 2 listing, careful attention to detail was given to the remodeling of three galleries, windows, finishes and services integration.


ChriStie’SChristie’sKing Street, London UKUndisclosed September 2011

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Scott’S LaSt expeDitionNatural History MuseumSydney Australia , London UK undisclosed Touring from Spring 2011

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This exhibition was a collaborative project between the Natural History Museum London, New Zealand Antarctic Heritage Trust, and canterbury Museum, New Zealand. The stakeholders collectively appointed Land to design an exhibition which would tour Sydney (Australia), christchurch (New Zealand) and be the major Natural History Museum London exhibition during 2012.

The exhibition focuses on Robert Falcon Scott and his teams’ final expedition to Antarctica. A journey with a well documented ending, but with many unknown facts about science and endeavor.

Using a representation of Scott’s cape Evans Hut as the organising principle, the exhibition explores the varied activities that took place within the hut and how the expeditions were planned and prepared. The stakeholders have brought together a unique collection of artefacts from the 1911 polar journey, alongside original photography from Herbert Ponting (Scott’s expedition photographer), which provide a unique insight into life in Antarctica.

We have taken the opportunity of using the Ward room table as a media installation. Projected images represent the compelling range of activities that took place here such as dining, expedition planning, and the gathering of collected objects to be used for scientific research.

The exhibition also gives an insight into the lure of Antarctica, life in Edwardian britain and the numerous unknown scientific discoveries made by Scott’s team and brought back to the Natural History Museum. The finale provides an insight into the contemporary perception of captain Scott and the legacy of his polar expeditions.

Museums + Heritage awards 2013 Winner – Best temporary & touring exhibition

Science in the hut


Scott’S LaSt expeDitionNatural History MuseumSydney Australia , London UK undisclosed Touring from Spring 2011

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Scott’s Legacy

cape Evans Hut

cooking & Provisions


Sutton Life CentreLondon Borough of SuttonSutton UK £8.15m Summer 2010

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The Street

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aWaRdS

“We see tremendous value in this resource and applaud Sutton Borough council for its imaginative approach to the issues.” Sarah Haddon, Suzy Lamplugh Trust

in 2008 curl La Tourelle architects invited Land design Studio to help create a new hybrid building typology that combines a district library, external sports facilities, eco garden and an immersive experiential ‘Life centre’. The unusual collaboration between the architect and the design team was encouraged by the client; Sutton Borough council.

The Sutton Life centre was an important part of the client brief to provide informal learning facilities for primary and secondary schools. Three classes of Year 6 or Year 8 may be pulsed through a 90-minute sequence. This experience combines aspects of scenographic filmic and theatrical conventions alongside digitally generated environments incorporating high quality projection, dynamic sound and lighting, and a bespoke use of radio, TV and computers in a domestic setting. it is part; movie set, media lab, educational facility and community centre.

The unprecedented combination of this media set within an architectural context is programmed to create an extensive variety of memorable narrative scenarios that communicate critical everyday issues that are faced by children in the UK. Subjects investigated include; drug culture, the dangers of alcohol, cyber bullying, life threatening hazards in both domestic and urban environments and even the need for intelligent waste disposal by creating a life sized immersive land- fill site. The programme supports the educational PHSE curriculum.

Both the library and the ‘Life centre’ maintain a physical architectural relationship and take advantage of important functional links that could, if exploited, help extend its potential daily / weekly lifecycle, and help reinvent the concept of community centre.

Suzy Lamplugh Awards – Safer Community Award Winner, 2010


The Street (Finale)

Sutton Life CentreLondon Borough of SuttonSutton UK £8.15m Summer 2010

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Virtual Experience

The apartment (dining Room)

The Street (context)

The apartment (Kitchen)


egyptian book of the DeaDThe British MuseumLondon UK £0.5m Autumn 2010

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“Welcome to paradise in a show to die for.” Rachel campbell-johnston, The Times *****

“You will never see this peerless collection in this way again.” charles darwent, The Independent

Staged in the Reading Room in the centre of the Great court, this exhibition sets out to explain the context of The Book of the Dead which was a ‘manual’ that would help steer the deceased on a long and perilous journey to reach the safe haven of eternal paradise.

The organising principle was drawn from a very simple diagram that described the journey of the sun god Re, who travelled on a circular trajectory through day and symbolic night, emerging triumphant with the morning sun. This construct encouraged us to dissect the circular space into two parts; a primary labyrinthine experience that provided the interpretive episodic context of the journey and a significant curved open space symbolically representing the afterlife as a finale.

A series of monolithic structures built out of slabs and beams provided the mechanism to display the extensive papyri, coffins, mummy cases, funeral masks, amulets stalae, stone carvings and figurines. Two distinctive chambers, a Tomb and the Hall of Judgement provided appropriate breaks in the rhythm of the intentionally disorientating journey. Subtle but large scale projected media is used to augment the small scale and low-lit detail embedded in the papyri.

The use of dynamic lighting onto the curved cyclorama and a commissioned soundtrack provide the theatrical setting for the final display; the 40m long ‘Greenfield Book of the dead’.

Greenfield Book of the dead


Mummy in the Tomb/Hunefer

egyptian book of the DeaDThe British MuseumLondon UK £0.5m Autumn 2010

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Papyri display/ Graphic Portal

Avoiding disaster/Preparing


Nº1 SmitheryThe Historic Dockyard Chatham Chatham, UK £1.0m 2010

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Entrance

DESCRiPTion “The explanations of the artefacts are brilliantly done throughout the new display, juxtaposing artworks and interactive tools that really bring this collection alive.” Kieran long, Evening Standard

land were part of the design team led by van Heyningen Haward architects to transform the dockyard’s former Smithery, a Scheduled ancient monument and Grade ii* listed building, in order to house and display the largest collection of maritime models in existence.

The project was a partnership between the national maritime museum, imperial War museum and Historic Dockyard Chatham to bring together their extensive and varied collections of maritime models. The primary concept is to provide a ‘building within a building’ in order to meet the highest enviromental and security standards maintaining the original historic context with minimal impact on the structure.

The building contains 3 main gallery areas for both permanent and temporary exhibitions along with an interpreted pipe bending floor where visitors and school groups alike can understand the activities that took place in it’s former life. a series of repositories sit within the Smithery for the storage of the collections with controlled public viewing.

The display requirements for the models encouraged an extensive search for the appropriate case construction which form the centrepiece of a media rich design strategy.

james brittain Photography for land Design Studio © 2010PHoToGRaPHy


maritime Treasures Gallery

The Gallery

‘Exceptional models’ Showcase

The King’s Dockyard

Nº1 SmitheryThe Historic Dockyard Chatham Chatham, UK £1.0m 2010

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BaroqueVictoria and Albert Museum London UK £0.65m April 2009

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The Theatre

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‘The exhibition’s scenographic design and the fascinating objects selected cleverly conjure up the artifice and drama of the baroque world view.’ The TimesThe V&A brief encouraged a response from Land to develop a series of evolving environments. The extraordinary collections and the curatorial imperatives elicited distinctive scenographies using architecture, graphic information, colour, lighting, sound and moving image.

The introductory gallery ‘The First Global Style’ presented the starting point with a conventional gallery layout that helped provide the visitor with an overview demonstrating how baroque developed to be the first movement in art that proved to be truly international.

With the transition into the north gallery, ‘The Theatre’ marked the first change of atmosphere. The ‘theatrical’ setting provided the artifice that continued to be used throughout the rest of the exhibition, and, in reference to the central concept of baroque, ‘the world as a stage’, blurs the boundaries of real and imagined spaces. For ‘The Square’ a scenically painted urban space unfolded as background to ‘processional’ objects and associated media. As the visitor moved into ‘Sacred Spaces’, the installation of the backlit dove created a strong axial attraction, thus affirming the notion of religion as one of the starting points of baroque style.

Much of this ‘non secular’ theme benefited from a bigger volumetric space which Land exploited using judicious theatrical scenic painting enhanced with music contextualising the objects and the space. A painted pozzo framed the magnificent Mexican altar. The sense of procession and axial movement continued as an intentional device to achieve the strong sense of perspective and point of view prevalent in baroque art and architecture.

in the final gallery ‘Secular Spaces’ a shifted axis provided the transition through contextual spaces (rather than galleries) that symbolically represented the succession from the public space to the more intimate areas of the baroque palace.


Furnishings

Marvellous Materials, Kunstkammer

Processions

Secular Spaces

Throne Room

BaroqueVictoria and Albert Museum London UK £0.65m April 2009

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Centre of the CeLLCentre of the Cell Whitechapel, London UK £2.5m 2009

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interior

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“if it’s memorable then they’ll never forget. For some visitors it could be the trigger to take up a career in science or medicine.” Professor Frances Balkwill, Director of the Centre of the Cell and the 2005 Michael Faraday Prize winner

The Centre of the Cell is a unique and creative response to the need to improve young people’s knowledge about their cells and bodies in sickness and health. aimed at school children and their teachers, the Centre of the Cell is an interactive exhibition in East London and an on-line education resource.

Land design Studio were appointed in early 2005 to design the Centre of the Cell. When it opend on the 3rd September 2009, it was the first science education centre in the world sited within the working research labs of a major medical school; the new institute of Cell and molecular Science at barts and The London, Queen mary’s School of medicine and dentistry.

making the work of research scientists visible and more relevant to the lives of the young people, the Centre of the Cell provides a memorable and theatrical experience to inspire the scientists and health professionals of the future.

The building is designed by alsop/amec, a landmark building in an area greatly in need of urban regeneration, close to The London Hospital.


View on entering the pod

Cell Trumps interactive

Side view of nucleus

Pod suspended above working laboratories

Zoom interactive

Centre of the CeLLCentre of the Cell Whitechapel, London UK £2.5m 2009

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The BriTiSh MuSic experienceAnschutz Entertainment O2, London UK £8.0m March 2009

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The core

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‘it’s a sort of comprehensive, conceptually flamboyant Wikipedia history of british pop music in shape-shifting multi-dimensional interactive form.’ Paul Morley, The Observer Music Monthly

Following a creative pitch, Land design Studio were appointed by Anschutz Entertainment Group Europe in early 2006 to design a permanent exhibition dedicated to the history of popular music in britain. The exhibition is located on an upper level adjacent to the arena and not only features music created in the british isles but also reflects international artists who have found their inspiration or audience within the UK.

The design process of this fast track project was iterative, tracking the evolution of the brief by working with music industry experts. in parallel, the curatorial team had to undertake object collections and asset acquisition from scratch.

The starting point was the architectural modelling of a complex irregular space into a logical sequence that involves a pulsed 5-minute entry and exit helping to set up and conclude the experience. An important design feature is the ability to convert the exit sequence of the exhibition into a 300 cover events space for corporate evening use.

The main exhibition combines chronological zones with thematic installations. The nature of popular music has encouraged the unprecedented use of digital media, with a mixture of interactive and linear applications, that combine with a coveted collection of music memorabilia. There is an interactive studio where it is possible to play instruments.

Extensive RFid technology responds to visitors as they move through the whole exhibition space enabling them to tag content and areas of interest that may be re-visited on the dedicated website after the visit.


‘The beat Goes On’

Gibson interactive Studio

Edge Zone ‘1993–2009’

‘Where it’s At’

‘Table Talk’

Edge Zone ‘1962–1966’

The BriTiSh MuSic experienceAnschutz Entertainment O2, London UK £8.0m March 2009

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EuroStar St pancraS intLEurostar UK London, UK £4 m April 2008

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business Premier Lounge

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‘Eurostar is delighted with it, and the business passengers adore it – and they’re tough customers.’ FX Magazine, 07.08

Land design Studio were appointed to design the Eurostar traveller facilities following a creative pitch in 2006. The brief was to create an interesting environment for passengers for both standard class and business class to spend on average 30 minutes prior to boarding the trains.

The main departure lounge was divided into a series of area’s with a variety of seating options to accommodate different traveller needs. Following partnerships between Eurostar, The national Gallery and Google, Land designed a series of interactive media elements for passengers. ‘Station masters’ in conjunction with The national Gallery allowed passengers to navigate and virtually browse the national Gallery using a screen and touch membrane integrated into the glass tables and onto glass shards; effectively allowing the passengers to curate art in the departure lounge.

The business Premier lounge is located alongside the main departure lounge on two floors. Passengers are greeted with an impressive ceramic chandelier and back illuminated glass reception desk on entry before moving into the lounge itself.

The use of black glass within the lounge appears to expand what is a narrow space and provides a subtle background for screen media, be it departure information or current affairs.

All furniture graphics and textiles were designed specifically for the project with an aim to celebrate both a sense of place of the Gothic Architecture of St Pancras, whilst maintaining a contemporary environment for passengers.


departure Lounge

Station masters

Google Wall

business Premier Lounge

EuroStar St pancraS intLEurostar UK London, UK £4 m April 2008

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The goLDen age of couTureVictoria and Albert Museum London, UK £0.53m September 2007

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Exteriors and interiors

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‘…as rich and graceful as the women who originally purchased and wore the clothes.’ NewsweekFor this exhibition that draws most of its objects from the Victoria and Albert Museum’s own collection, Land’s design scenography treated the presentation of “one of the most glamourous decades in fashion history” as if it were a totally immersive theatrical production, with five scene changes.

Starting with the impact of dior’s “new Look” in 1947, the manufacturing process was explored in a filmic street scape of vitrines that transform from atmospheric exteriors to fascinating interior contextual displays.

This was followed by a fashion photography gallery and an open catwalk display of tailored suits and day-wear.

The penultimate gallery featured a large show case installation complete with a mesmerizing osterley House video and Mantovani soundtrack that provided the grand setting for 35 ballgowns including those worn by the Queen, Margot Fonteyn and Audrey Hepburn.

in total contrast the finale presented the contemporary legacy through the work of john Galliano and an intriguing, large-scale timeline, tracking designers and couture houses from both Paris and London.


London and Paris street scape

Evening and ballgowns

Legacy timeline

christian dior’s Zémire

daywear

The goLDen age of couTureVictoria and Albert Museum London UK £0.53m September 2007

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ICE STATION ANTARCTICA Natural History Museum London, UK £0.73 m May 2007

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‘antarctic animals’ Pod

‘Under The Sea ice’ Pod

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Land design Studio brings antarctica to life for the Natural History Museum The brief from the Natural History Museum was to design a robust antarctica themed touring exhibition that, as part of its partnership with british antarctic Survey, would be the highlight of international Polar Year and would attract up to 1200 family visitors a day.

Land’s concept was to develop ice Station antarctica, a collection of engaging interactive challenges that assess whether or not younger visitors could survive the extreme conditions faced by scientists researching the coldest, windiest and most remote place on earth… antarctica.

The activities were set within glowing inflatable pods that were distributed throughout the exhibition space. in response to the Natural History Museum’s ‘virtuous circle’ initiative to extend the visitor experience beyond the museum, visitors followed a digital trail that revealed how suited they are to working in antarctica, as well as allowing them to build on their new antarctica skills online at home.

The ice Station commander encouraged participants to undertake such activities as: driving a virtual skidoo; exploring the ocean with a team of deep-sea divers or experiencing sub zero temperatures within a bespoke freezer room.

Land was encouraged by the Natural History Museum to develop an integrated graphic design communication strategy. Using the exhibition graphics as a starting point, the design approach was effectively adapted for merchandise, website and even marketing initiatives.

FX Awards – Temporary Exhibitions Finalist, 2007D&AD Awards – Environmental Design/Exhibitions in-book, 2008


Entrance

‘Skidoo challenge’

‘Scientist Preparation’

Graphic detail: clothing Tags

‘Under The Sea ice’

‘antarctic animals’

ICE STATION ANTARCTICA Natural History Museum London, UK £0.73 m May 2007

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FUTURE MEDICINEMiraikan, Museum of Emerging Science and Technology Tokyo, Japan £0.5m December 2006

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opinion area

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Working Together towards better HealthcareThis is land’s second project in Japan, following their hugely successful uK Pavilion for the World Expo in aichi. The exhibition focuses on the emerging technologies and latest scientific research that will shape medical care in the years to come.

The design of the exhibition is a radical departure from the other existing museum spaces and it is the first time that a foreign company has been invited to collaborate on such a project.

The new design wraps the visitor in an illuminated graphic wall and cocoons them in order to encourage a high level of concentration necessary for such complex content. The immersion is further supported by a containing ceiling of reflective discs and a specially commissioned 6-channel soundtrack by A Man Called Adam.

The graphic walls, with patterns inspired by Dna arrays and genetic sequencing, and consoles contain all the audio visual and interactive exhibits, leaving a clean, dramatic space with the sense of a laboratory of the future. after the first two zones, which deal with Diagnosis and cure, the final area is conceived as a space for relaxed reflection, discussion and encourages the visitor to debate and formulate opinions on the latest ethical issues, such as embryonic stem cell research.


Entrance

Dna interactive

interface Detail

Graphic Detail: lightbox Walls

Personalised Drugs Display

FUTURE MEDICINEMiraikan, Museum of Emerging Science and Technology Tokyo, Japan £0.5m December 2006

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NWMSNational Waterfront Museum Swansea Swansea, Wales £7.0m October 2005

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Main Site

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PHOTOGRaPHy

‘…The National Waterfront Museum will be the jewel in the crown of Swansea’s waterfront regeneration and a powerful magnet to draw in visitors to learn about our fascinating maritime and industrial history, as the world’s first industrial country.’ First Minister, Rhodri Morgan AM land’s unprecedented early appointment alongside Wilkinson Eyre enabled us to develop the masterplanning in parallel with the narrative / interpretive process.

The incorporation of the city plan and need to establish a cultural quarter impacted on components of the combined new building and restored Victorian railway shed.

in detail the solution acknowledges the changes in the way that people use museums as a result of free access, and responds to the day to day experiences of people and communities in Wales through contextual objects and material to access wider themes of technological and social change over historic time and also into the future.

NWMS provides opportunities to create a museum based on entertainment value as well as the inspirational and educational, and in consequence encourages visitors that may otherwise not consider themselves attracted to such established institutions.

Philip Vile for land design Studio © 2005


Organisations

achievers

Networks

People

Futures

NWMSNational Waterfront Museum Swansea Swansea, Wales £7.0m October 2005

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uk expo ‘05 paviLionForeign & Commonwealth Office Aichi, Japan £3.3m March 2005

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inside the Pavilion

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AWARdS

‘… i give this 10 out of 10’ HRH Duke of YorkThe journey began in a garden where visitors were encouraged to protect and nurture the Earth. Visitors moved through to interior displays that show how we can draw inspiration from the natural world and work with it in innovative ways. A leaf-filigree screen enclosed a woodland garden of 40 lime trees standing amongst a range of british ferns, grasses and seasonal flowers.

The garden was a unique setting for seven renowned contemporary british artists to reflect on current global environmental issues. Collectively, the installations challenged visitors to consider the fragile nature of our planet and the ecologically damaging effects of human activities.

As a complete contrast, visitors entered the darkened pavilion interior to reveal an overhead projection of simple shadow animations of natural forms, such as bats, geckos and waves. Each referred to an exhibit situated below. These hands-on digitally rich interactive modules showcased striking technological innovations developed by british scientists, all inspired by nature.

expo association “nature’s Wisdom” bronze Medal 2005Creative Review best in book 2006Design Week award best Temporary Exhibition 2006one awards (nYC) Gold Award – digtial Media 2006D&aD awards Yellow Pencil – digital Media 2006art Directors Club (nYC) Gold – interactive 2006


Exterior at night

‘White House’ by Ackroyd & Harvey

inside the Pavilion

Ceiling Projection detail

Pavilion interactives

‘natural Architecture’ interactive

‘Hanging by a Hair’ interactive

uk expo ‘05 paviLionForeign & Commonwealth Office Aichi, Japan £3.3m March 2005

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DinobirDSNatural History Museum Europe £0.4m July 2002

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Scanner interactive

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…a low-cost, modular system… creating a variety of immersive environments… land design Studio was appointed by the Natural History Museum following the discovery of a spectacular series of fossils in a limestone quarry in china. These rare discoveries convincingly demonstrate the evolution of the dinosaur into the bird. This controversial thesis has been debated within the scientific fraternity for some time and provoked the need for an exhibition to rationalise and describe the investigative process.

Since the inception of free-access, there is the overwhelming need for National Museums to create high-quality, touring exhibitions. in response land produced a low-cost, modular system that defies this utilitarian need by creating a variety of immersive environments with communication media worthy of a permanent installation. The inevitable constraints of touring exhibitions need significant re-evaluation, and land was delighted to have the opportunity to work with the NHM on this prestigious event.


bridge link

Graphic Panels & banners

Graphic Treatment

DinobirDSNatural History Museum Europe £0.4m July 2002

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the famouS grouSe experienceHighland Distillers Ltd Crieff, Perthshire, UK £2.0 m June 2002

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main Entrance

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aWaRDS

‘... Lands solution effortlessly mixes technology and heritage...’ FX Magazine

The complete re-development of this Visitor Centre was undertaken by Land in 2000. The strength of the original guide-led manufacturing process was maintained whilst the construction of a new pavilion enabled us to provide a nosing demonstration and a pre-show introducing a spectacular finale.

a refurbished 18th Century cottage provided the ideal opportunity to create a memorable interactive experience set within a sophisticated sensory environment.

The concept is drawn from the leitmotif of the award winning TV commercial. Seismic floor sensors combined with a series of six computer processed data projectors enable groups to splash through digital water, crack digital ice and fly across ever evolving Scottish landscapes.

once the eight minute show is complete, the management of the movement sequence delivers the pulsed group directly into the refurbished shop and restaurant.

Bafta interactive award Sport & Leisure 2002 fx award best Entertainment Venue 2002 art Directors club nYC Silver medal 2003 D&aD awards Silver nomination best Entertainment Venue 2003 art Directors club Germany bronze medal 2003 marketing Brand Design awards best brand Experience 2003 marketing Brand Design awards best in Show 2003


The nosing bar

Typical Section

The Show

the famouS grouSe experienceHighland Distillers Ltd Crieff, Perthshire, UK £2.0 m June 2002

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FFL 70.165 AOD

FFL 67.450 AOD

FFL 72.990 AOD

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MOVING PICTURES BFI: Museum of The Moving Image UK £500,000 2002

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The cinema

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… a series of environments that describe how cinema and television have become such an engaging and inspirational part of our lives…The brief to design a touring exhibition for the British Film Institute (BFI) resulted in a series of environments that describe how cinema and television have become such an engaging and inspirational part of our lives.

The design caters for a broad audience appeal, with a strong focus on families and school groups. a programme of educational activities for both formal and informal learners will accompany the exhibition.

live interpretations, film projection and classic video footage combine with the exhibits to bring TV and cinema to life, and guide visitors through the rise of each from the 1930’s to the present day.

Finding little in the way of temporary systems that were sturdy enough to cope with the demands of venues, land devised a bespoke system using steel frame and mesh. The structure allows for simple and effective application of moving image, lighting, graphics and displays.

land believe that this initiative has provided the opportunity to demonstrate that new standards in quality interpretation display and design can be achieved with a modest budget to support the ever growing demand for touring exhibitions.


Performance area

object display

Schematic axonometric

TV lounge

Exit Graphics

MOVING PICTURES BFI: Museum of The Moving Image UK £500,000 2002

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MiLLenniuM SeeDbankRoyal Botanic Gardens Kew Wakehurst Place UK £700,000 2000

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‘With impeccable understatement, the exhibition design is entirely in sympathy with Stanton Williams’ architecture…’ Building DesignThe millennium Seedbank Project is an international collaboration funded by the Royal Botanic Gardens Kew, which aims to safeguard over 24’000 plant species world wide against extinction and to secure the future of the UK’s native flowering plants.

Within the 5,500Sq.m building the exhibition interprets the research and conservation facilities and in addition, describes the function of the vast underground vaults that store the seeds at -20° c.

in response to the secreted, uninspiring objects, land have devised an interpretive installation that relates significantly to the architectural language of the structure. Elegant graphics and displays are sensitively located in the space, whilst simple interactive media connects the visitor to the scientists working in the adjacent laboratories.

FX awards Best Entertainment Venue 2000


main Gallery

laboratory interface

main Gallery

interpretation detail

MiLLenniuM SeeDbankRoyal Botanic Gardens Kew Wakehurst Place UK £700,000 2000

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pLayzone at miLLennium DomeNew Millennium Experience Company London UK £12m January 2000

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axonometric

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‘…the PlayZone was thronged with people thrilled by digital interpretations of classic games…’ New Yorkerat the dome, our background in designing for ‘narrative’ gave us the opportunity to create a responsive architectural structure. We created a site specific structure with an area of 1454 sqm that sat over 900sq.m of retail space. The intriguing form responded to the view of the passer-by on the primary elevations. The distinctive ‘snouts’ evolved from the direct requirement for content back projection facilities; this cantilevered ‘flying lease’ effectively extended our footprint by 480 sqm.

With potentially 3,500 visitors per hour, sequencing was a crucial issue. The entrance provided a controlled queuing area with preview entertainment. once inside, via an escalator, there was an option to overview the PlayZone from the ramp ‘fast track’ out, or, extend the visit to approximately 30 minutes by participating / spectating at close hand.

The organising principle of the content development, was the desire to create a highly interactive experience. our selection of new media installations presented a showcase for future play. Here digital technology was curated through a worldwide search of practitioners with some being directly developed by Land.

We believe that the opportunity to commission content, scenographic environment and architectural envelope collectively, produced a truly integrated solution, which we delivered as a complete design & build package.

FX magazine best Entertainment Venue 2000iD magazine Silver award: interactive art 2000


a-maze-ing

Cats ‘n’ dogs

armchair Goalie

Entrance

architectours

Tug-of-War

info benches

pLayzone at miLLennium DomeNew Millennium Experience Company London UK £12m January 2000

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CLIENTS

Anschutz Entertainment GroupArs Electronica British Film Institute Christie’s Eurostar Ford Motor Company Highland Distillers Star Alliance

CAA Chinese Academy of Arts Heritage Malta Miraikan, Tokyo, JapanNational Media Council, Abu Dhabi, UAE National Parks, Singapore

Ballymena District Council Foreign & Commonwealth Office, UK Manchester City Council NESTA Sutton Borough Council

Alxandra Palace TrustThe British MuseumCentre of the Cell, QMUL Chatham Historic Dockyard Trust Imperial War Museum Kew Bridge Steam Museum London Transport Museum Museum of Science & Industry in Manchester National Maritime Museum, Cornwall National Maritime Museum, London National Museums & Galleries Wales National Railway Museum Natural History Museum River & Rowing Museum, Henley Royal Botanic Gardens Kew The Mary Rose Trust The National Football Museum, Preston Thinktank, Birmingham Tyne & Wear Museums Victoria and Albert Museum, London

Brighton University British CouncilDesign Council Kings College London Kingston University Leeds Metropolitan University Leicester University Museums Association Plymouth University Ravensbourne College of Design & Communication Rhode Island School of Design UK Trade & InvestmentUniversity of Central LancashireCentral St. Martins

CORPORATE

INTERNATIONAL

PUBLIC SECTOR

MUSEUMS & GALLERIES

ACADEMIC / CULTURAL


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CONTACTLand Design Studio Ltd. 5 Spring Grove Road Richmond TW10 6EH

Telephone +44 (0)20 8332 6699

www.landdesignstudio.co.uk [email protected]

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