landing on planet motorola: ensuring their workforce were educated and incentivised for the launch...
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Kevin Chamberlain, Business Development Manager, Corporate RewardsTRANSCRIPT
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Planet Motorola
Kevin Chamberlain
Business Development Manager
Corporate Rewards
corporaterewards.co.uk
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Corporate RewardsFor 10 yrs we have been creating and
delivering incentive & recognition programmes that educate, empower
and enable people...
360 ENGAGEMENT
One portal, multiple benefits
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Planet Motorola
Where did it all start?
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The background• Telecomms giant Motorola needed an incentive
programme to drive training engagement of the new Motorola RAZR™i smartphone
• Target market was their partner network of outbound sales floors and call centres
• High technology audiences expect high technology programmes
• A high impact learning platform was required
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Planet Motorola objectives
• Provide e-learning and product information to users across stores, call centres and distributors
• Fun and engaging to capture hearts and minds• Promote the brand and service as well as the
product• Potential to add sales incentives to specific
audiences in the future
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Requirements
• Highly visual & exciting incentive – stand out from the crowd
• Adaptable, regular communication – fun & engaging• Facilitate learning & enablement• Introduce element of competition• Need to give everyone a chance to win• Compelling reason – large ‘pull prize’ mechanic• Low administration & management for Motorola
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Overview of the programme
• Online scratchcard code issued on registration with chance to win
• 3 step e-learning challenge throughout October and November– Complete all 3 steps to get branded coffee cup and Costa
voucher; now participants collect points– Score 100% for entry into weekly prize draw to win a pair of
Wembley tickets
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A little bit of extra fun!
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3 step e-learning
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Other features
• Advertising materials• Photo gallery• Reward catalogue• Refer a friend• Seasonal promotions
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Planet Motorola
The story so far…
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User take-up to date
• Users registering their interest before launch – 599
• Registered users to date – 1,664• Number of users completing 3 stage
challenge to date - 352• Log ins to date – 19,167
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User breakdown by company
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Prizes distributed
• Motorola branded coffee cup and Costa coffee voucher to all completing the 3 step challenge
• 15 scratchcard winners to date– 12 x Motorola XoomTM 2– 3 x Motorola RAZRTMi
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What’s next?
• Scheduling further engagement ideas for 2013– Apps– Further product training modules– Justin Bieber incentive – Full On Experience incentive
• Tailoring the rewards catalogue