#hangoutwithexperts

Understanding UI & UX

@thepriyalparikh

CPA = CPC/CRCPA =Cost Per Acquisition

CPC= Cost Per Click

CR =Conversion Rate

C = Clear Call to ActionO = OfferN = Narrow FocusV = VIA: Very Important AttributesE = Effective HeadlineR = Resolution-Savvy LayoutT = Tidy VisualsS = Social Proof

*Ref from Kissmetrics.

Making Landing Page that C.O.N.V.E.R.T.S.________________________________________________________________________________________________________________________________________________

@thepriyalparikh

Clear Call to Action

Clear Call to Action

Offer

Offer

Narrow Focus

Narrow Focus

VIA-Very Important Attributes

VIA-Very Important Attributes

Writing Effective Headline

Writing Effective Headline

Making Resolutions Savvy Layout

Making Resolutions Savvy Layout

Making Tidy Visuals

Making Tidy Visuals

Showing Social Proof

Showing Social Proof

USE A/B Testing

@thepriyalparikh

Famous A/B Testing Tools1. Visual website optimizer2. Optimizely3. Google Experiment in Analytics

http://www.unbounce.comhttp://www.crazyegg.comhttp://www.kissmetrics.com

Reference Websites

@thepriyalparikh

Useful For

• Advertising Agencies• Bloggers• Normal Websites• E-commerce Portals• Book Authors (Single Page Websites)• Mobile Apps Download• Affiliate Marketing (Niche Marketing)

@thepriyalparikh

Heat map & In-Page Analytics

Reference Websites:• CrazyEgg.com• Google Analytics• mouseflow.com• Clicktale.com

@thepriyalparikh

@thepriyalparikh

@thepriyalparikh