landor travel · 2 ood rock uk’s carroty wood residential centre in 58 acres of mature woodland....

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For 30 years, our portfolio of products has helped shape the group travel sector. Launching the first national group travel magazine and instigating the first nationally recognised association for group travel (GTOA, now AGTO) were our first steps into giving a voice to our industry. Over the years, our reputation for innovation has led us to launch other successful initiatives such as The Group Travel Awards and more recently the GO Travel Show. We hope our information pack gives you new ideas and inspiration for targeting the group travel sector as well as the wider travel trade. LANDOR TRAVEL NETWORK Connecting the Group Travel and Tourism Industry TRAVEL SHOWS

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Page 1: LANDOR TRAVEL · 2 OOD Rock UK’s Carroty Wood residential centre in 58 acres of mature woodland. Over 20 instructed is situated just outside Tonbridge, enclosed activities including

For 30 years, our portfolio of products has helped shape the group travel sector.

Launching the first national group travel magazine and instigating the first nationally recognised

association for group travel (GTOA, now AGTO) were our first steps into giving a voice to our

industry. Over the years, our reputation for innovation has led us to launch other successful

initiatives such as The Group Travel Awards and more recently the GO Travel Show.

We hope our information pack gives you new ideas and inspiration for targeting the group travel

sector as well as the wider travel trade.

LANDOR TRAVELN E T W O R K

Connect ing the Group Travel and Tour ism Industry

TRAVEL SHOWS

Page 2: LANDOR TRAVEL · 2 OOD Rock UK’s Carroty Wood residential centre in 58 acres of mature woodland. Over 20 instructed is situated just outside Tonbridge, enclosed activities including

A word from the editor Full of ideas for group trips at home and abroad, GTO Magazine includes reader profiles, themed and destination features, interviews, news, theatre, exhibitions and events. Readers vote in the annual UK Group Travel Awards for the very best suppliers in the industry, and the travel trade are able to join the Group Travel Business Forum, with regular seminars allowing the chance to get together, network and learn.

Fiona Horan Editor

The voice of group travel For over 30 years, GTO magazine has been the key information provider to the group travel sector.

LANDOR TRAVELN E T W O R K

GROUP TRAVEL ORGANISER READERSHIP BY TYPE

SPORTS & SOCIAL CLUBS, COMPANY, AFFILIATED & INDEPENDENT

TOUR OPERATORS / WHOLESALERS / COACH OPERATORS

WOMENS ORGANISATIONS

19.03%

12.98%

13.85%

7.67%

RETIREMENT ASSOCIATIONS

MISCELLANEOUS GROUPS eg. Resident Associations, Ethnic Groups

MISCELLANEOUS TRAVEL TRADE eg. PR, Event Management, Overseas Tourist Office, Destination Management, Ticketing Agencies

EDUCATIONAL & YOUTH ORGANISATIONS

19.39%

12.85%

7.79%

6.44%

SPECIAL INTEREST GROUPS eg. NADFAS, National Trust, Horticultural Societies etc

Targeting decisionmakers Our respected circulation targets over 8,000 key group travel executives from professional GTOs to Key Travel Trade Executives and Tour Operators.

It is mailed FREE to organisers of groups ranging from sports and social clubs, and cycling and motoring groups, to event planners, schools and colleges, and organisations such as the U3A and Probus.

These people are responsible for co-ordinating group trips for the UK, Europe and beyond. They decide everything from planning the destination, how to get there and the itinerary their group follows, so you know you are connecting with the real decisionmakers.

East Anglia4.48%

East Midlands7.29%

London7.5%

Midlands7.17%

Northern Ireland0.26% Yorkshire

6.53%

Northern2.21%

Scotland2.06%

South East39.04%South West

10.33%

Wales3.44%Republic

of Ireland0.05%

Other Countries 0.34% BY GEOGRAPHICAL LOCATION

Whether offering comment on key issues or giving ideas to the UK’s group travel professionals, GTO magazine is seen as the voice of the industry.

Every issue focuses on:• Industry News• In-depth Sector Features• Market Analysis• Group Travel Professional Profiles• Event Planning Information

GTO MAGAZINE

North West 7.17%

Page 3: LANDOR TRAVEL · 2 OOD Rock UK’s Carroty Wood residential centre in 58 acres of mature woodland. Over 20 instructed is situated just outside Tonbridge, enclosed activities including

LANDOR TRAVELN E T W O R K

2020 Features ProgrammePLEASE NOTE: With the travel and leisure industry currently suspended, this schedule is subject to change.

JUNE/JULY FEATURES Guided Tours - Behind the Scenes/Factory Tours; Attractions ‘With a View’ & ‘Going Underground’ DESTINATION IN FOCUS Hertfordshire NEWS Historic Houses; Little Treasures; Animal, Bird and Sealife MAKE A DATE What to see in Europe SUPPLEMENTS Group Travel Awards Review

AUGUST FEATURES UK & European Christmas Markets; Festive Days Out; Transport Attractions; DESTINATION IN FOCUS Edinburgh; Isle of Wight NEWS Cruising FOCUS ON Pantos and Christmas Shows

SEPTEMBER/OCTOBER FEATURES Film, TV & Literary Locations; DESTINATION IN FOCUS London; Wales NEWS Animal, Bird & Sealife; Gardens MAKE A DATE West End Extra SHOW PREVIEWS World Travel Market

NOVEMBER/DECEMBER FEATURES Family Days Out & Activity Breaks; Educational Group Visit Ideas; Group Accommodation; European River & Ocean Cruising; Dining Experiences (including Afternoon tea); NEWS Historic Houses; Little Treasures FOCUS ON Medieval Pageants and Trails SHOW PREVIEWS South West Group Travel Show; Northern Travel Show; GO Travel Show, London

JANUARY 2021 FEATURES Gardens and Flower Shows; Themed & Experience Tours (eg Cultural, Wine, Music, Heritage, DESTINATION IN FOCUS Bristol NEWS Animal, Bird & Sealife; Ferries FOCUS ON Air Shows; Dickens’ Events SHOW PREVIEW Northern Travel Show; South West Group Travel Show; GO Travel Show, London

FEBRUARY FEATURES Historic Houses, Castles & Churches; UK Canal & Riverboat Trips DESTINATION IN FOCUS Portsmouth NEWS Theme Parks FOCUS ON Food & Drink Events MAKE A DATE European Theatre; Music Festivals SHOW PREVIEW GO Travel Show, London

MARCH FEATURES Museums & Art Galleries DESTINATION IN FOCUS Lincoln NEWS Animal, Bird & Sealife; Gardens FOCUS ON Vintage Revival & Re-enactment Events SHOW PREVIEW GO Travel Show, London SHOW REVIEW South West Group Travel Show; Northern Travel Show

APRIL/MAY FEATURES Ocean & River Cruising; Holiday Centres & Themed Breaks including Turkey and Tinsel/Dancing/Bowls; DESTINATION IN FOCUS County Durham NEWS Seaside & Maritime Attractions FOCUS ON Halloween; Literary, Art and Science Festivals SHOW REVIEW GO Travel Show, London

EVERY ISSUE WE INCLUDE: UK & International News, Discover Britain’s Delightful Towns, upcoming Exhibitions, Theatre and Music, Group Experience, and Group Gossip

DESTINATION FEATURES CAN BE BOOKED FOR EACH ISSUE - CONTACT SARAH JEFFERY TO DISCUSS HOW TO BOOK ONE.

Advertising size and ratesADVERTISEMENT SIZE SINGLE INSERTION FOUR+ INSERTIONS EIGHT INSERTIONS

DOUBLE PAGE SPREAD £2,650 £2,555 £2,500

FULL PAGE £1,450 £1,355 £1,280

HALF PAGE £1025 £905 £845

QUARTER PAGE £555 £520 £500

OUTSIDE BACK COVER On application On application On application

INSIDE FRONT COVER On application On application On application

FRONT COVER On application On application On application

Contact Sarah Jeffery on 01424 572088 or email [email protected]

GTO MAGAZINE

Our magazine remains at the core of our route to market for anyone wanting to reach key group travel buyers. Throughout the year, we run features addressing subjects of particular interest to GTOs, presented at the most appropriate decision-making times.

Page 4: LANDOR TRAVEL · 2 OOD Rock UK’s Carroty Wood residential centre in 58 acres of mature woodland. Over 20 instructed is situated just outside Tonbridge, enclosed activities including

The prestigious awards Launched in 1997, The Group Travel Awards are decided by the readers of GTO magazine and have earned an enviable reputation as the most distinguished and respected event serving the group travel market; they reflect a highly valued endorsement from customers in this most important market sector.

The categories vary from Best West End Production, to Best Historic House or Garden to Best Coach Operator and Ocean Cruise Line Operator, and reward the companies, attractions and suppliers from throughout the group travel industry who have provided excellent service to groups over the last twelve months.

The 2020 Group Travel Awards will take place on Thursday 3rd September at The Park Plaza Riverbank Hotel. The winners in each category are carefully kept under wraps until the announcement is made by our host during the glittering awards ceremony.

LANDOR TRAVELN E T W O R K

@grouptravelawards

@_GTAwards_

Various sponsorship and promotional opportunities are available for the 2020 Group Travel Awards.

For more details please contact Sarah Jeffery on 01424 572088 or email [email protected]

GROUP TRAVEL AWARDS 2020

SponsorshipBecoming involved as a sponsor provides a unique opportunity to create a strong association with excellence in the group travel industry! Awards sponsorship provides:

• A table of 10 at the gala presentation evening

• Corporate profiling that puts your brand and values in the spotlight with logos and profiles, through to high profile branding at the awards ceremony and supporting marketing literature; in print, online and via e-communications

• A starring role at the ceremony by presenting your award in front of 400 group travel professionals

• Photo opportunity with your category winner and the awards host

• Post-event coverage in The Group Travel Awards Review supplement, which will be published with the next issue of GTO magazine

• Exposure online at www.grouptravelawards.com and across our social media channels via Twitter, LinkedIn and Facebook.

Page 5: LANDOR TRAVEL · 2 OOD Rock UK’s Carroty Wood residential centre in 58 acres of mature woodland. Over 20 instructed is situated just outside Tonbridge, enclosed activities including

Landor’s reputation for innovation has led us to launch a wide range of regional group travel exhibitions and forums. Our exhibitions attract GTOs and Tour Operators from all parts of the UK and our current portfolio includes:

South West Group Travel Show Now in its ninth year, this free admission show took place on Thursday 30th January 2020 at We The Curious, Bristol, providing group travel organisers and members of the travel trade with new inspiration for places to visit and things to do with their groups - including historical visits, educational tours, literacy links,

boat trips, summer breaks and much more. The show takes place annually in January or February at different interesting venues in the West Country - providing a fantastic opportunity for GTOs to discuss their group requirements face-to-face.

For more details please contact Sarah Jeffery on 01424 572088 or email [email protected]

GO Travel Show The fifth GO Travel Show London will take place at Kempton Park Racecourse, Surrey on Thursday 10th September 2020, following last year’s very successful event held at the same venue. In 2019 our mission was to GO further, GO bigger and GO boldly where other exhibition organisers haven’t gone before! We achieved this with our best GO Travel Show yet, featuring stands from an incredible array of attractions, as well as performers, fam trips and immersive experiences to keep both young and old entertained throughout the day.

Group travel buyers, travel trade professionals, tour and coach operators are invited to attend the free show to discover the latest news and ideas for inspirational travel programmes from a range of travel trade suppliers – from accommodation providers and cruise operators to destinations and visitor centres and a host more.

For more details please contact Darryl Murdoch on (0)7983 637 844 or visit www.gotravelshow.com.

LANDOR TRAVELN E T W O R K

REGIONAL SHOWS

Page 6: LANDOR TRAVEL · 2 OOD Rock UK’s Carroty Wood residential centre in 58 acres of mature woodland. Over 20 instructed is situated just outside Tonbridge, enclosed activities including

For more details please contact Sarah Jeffery on 01424 572088 or email [email protected]

LANDOR TRAVELN E T W O R K

We regularly work with leading organisations, assisting them in showcasing their groups offering and circulating their supplement to our extensive 10,000 group travel database.

We offer a wide range of design, print and circulation facilities, so contact us for more information on how we can promote your message to the group travel sector.www.visitkent.co.uk/trade

31

3BUCKMORE PARK

Karting at Buckmore Park is a great way to spend a group

day out. With a 1,000-metre international circuit, 80mph 390cc

4 Stroke SODI RT8 Karts and a range of exclusive event types for all

groups, from 10 to 200 guests, the attraction caters for

beginners right up to seasoned drivers. Options such as

sprint or endurance events

mean you can compete

individually or as a

team, and there is also

a choice of packages

for children and

families, alongside on-site

catering facilities.

OUTDOOR ACTIVITIES

4 GO EXPLORING AT

BETTESHANGER PARK

The 250 acres of glorious parkland that is

Betteshanger Park

near Deal offers

a range of group

activities for those

wishing to access

and explore the

outdoors. Options

can include archery,

cycling, a military-

style obstacle course

and geocaching, plus

a varied seasonal

events programme.

7 TAKE THE PLUNGE

For those looking for an adrenaline rush, take the plunge at

the PADI five-star scuba diving lake at Buckland Lake Reserve

where you can see a sunken double decker bus and a Falcon jet

aircraft. If you want to stay above the water, head over to Canoe Wild

and paddle your way down the River Stour. Enjoy kayaking, canoeing

and paddleboarding whilst getting close to nature.

1BEAUTIFUL

BEWLBewl Water is an Area

of Outstanding Natural Beauty

located in the heart of the High

Weald. Home to the largest

stretch of water in the south east

of England, activities are available

on and off the water including

fishing, cycling, sailing, mini golf,

laser challenge, nature trails, boat

trips on The Bewl Belle, camping

and adventure play. Options for

eating include The Waterfront

Café and The Boat House Bistro,

with a small fee for parking.

2ON THE GO AT CARROTY WOOD

Rock UK’s Carroty Wood residential centre

is situated just outside Tonbridge, enclosed

in 58 acres of mature woodland. Over 20 instructed

activities including pedal karting and BMXing, and

a heated indoor swimming pool, make it an ideal

location for group residentials, church retreats,

school trips, youth group weekends and family days

out. The centre

can accommodate

groups of up to

168 people in four

self-contained

accommodation

buildings along with

camping space,

either fully catered

or self-catered.

5MESSING ABOUT ON THE RIVER

See the beauty of the River Medway on an

ultimate river experience provided by Jetstream

Tours. Jet off on the Medway Raid and discover the

history of The Historic Dockyard Chatham and Upnor

Castle on a high-speed vessel. Or ride at a more

leisurely pace on one of Jetstream’s cruise experiences

to Rochester, Gravesend or Southend.

Walking, cycling, karting and canoeing, the list goes on; all great ways to get together as a group.

6COASTAL

ADVENTURESExplore Kent’s

glorious coastline on two

wheels with Click2Cycle

or why not try a round of

golf overlooking the sea

at Littlestone Golf Club.

Head to Margate for a

visit to Dreamland, where

nine new thrill rides have

been added to the seaside

pleasure park, mixing old

favourites with new twists.

Outdoor.indd 31

06/10/2018 09:54

www.visitkent.co.uk/travel-trade

11

DAY 1TASTE THE WINE GARDEN OF KENTMORNING: CHAPEL DOWN

Chapel Down is one of England’s most famous

vineyards, creating world-class ‘traditional method’

sparkling wines, and a range of still wines and craft

beers. Enjoy a private guided tour of the vineyards

to learn about the wine-making process.LUNCH: THE SWANBook for lunch at Chapel Down’s Michelin

recommended on-site restaurant. Experience

the finest locally and regionally-sourced produce,

cooked to perfection, in an elegant, relaxed and

informal setting.AFTERNOON: GUSBOURNEEnjoy a full tour of the vineyards and winery on the

Gusbourne Estate that dates back to 1410. Then

settle down in the luxurious new tasting room

for a tutored tasting of sparkling old vintages and

limited-edition wines.

DAY 2CREAM TEA IN THE GARDENS

MORNING: PENSHURST PLACE & GARDENS

Wander around the majestic gardens of Penshurst

Place with over one mile of yew hedging dividing

the garden into different sections of seasonal

colours and flowers. Guided tours of the garden

take approximately an hour and are offered in

foreign languages.LUNCH: CREAM TEA AT CHIDDINGSTONE

Sit in the sun in the sheltered Grade II-listed

courtyard whilst sampling the traditional

English delight of cream tea. Why not head into

Chiddingstone Village, which is just a 10-minute

walk away? Over 70% of the buildings in the village

are over 200 years old and the entire village was

bought by the National Trust in 1939 to preserve its

Tudor aesthetic.AFTERNOON: HEVER CASTLE & GARDENS

Just 15 minutes away, find the award-winning

gardens of Hever Castle, set in 125 acres of lavish

grounds. Take in the views of the 38-acre lake whilst

relaxing at the Loggia and marvel at the sight of

4,000 rose bushes in the English Rose Garden. Allow

for one and a half hours to explore the gardens fully.

We recommend: Ashford International Hotel,

Eastwell Manor, Holiday Inn Ashford Central,

Holiday Inn Ashford North

We recommend: Brandshatch Place Hotel and Spa

STAYING FOR A SHORT BREAK?

STAYING FOR A SHORT BREAK?

1

2

ITINERARIESThere’s so much to see and do in Kent, we’ve put

together day trips you might like to try...

Itinerary v3.indd 11

06/10/2018 09:59

1 2015 Kent Group Travel Guide

2019 GROUP TRAVEL GUIDE

VISIT

The essential guide for Group Travel Organisers planning a visit to Kent

KENT

WHAT’S NEW FOR GROUPS Updates for 2019

ITINERARY IDEASSuggestions for themed visits

LEEDS CASTLE TURNS 900Celebrations throughout the year

Cover.indd 1 08/10/2018 19:02

SUPPLEMENTS

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WE ARE ONLINE TOO! LANDOR TRAVELN E T W O R K

Landor has an extensive and growing online presence, including our travel show websites www.gotravelshow.com and www.southwestgroupshow.com, our main website www.grouptravelorganiser.com, our new monthly GTO Magazine newsletter The Grapevine at grapevine.grouptravelorganiser.com, and the Go Travel Club at www.gotravelpassport.com - which offers GTO’s the chance to join us on Fam Trips and to read reviews and news from other GTOs around the

country. The Group Travel Business Forum also has its own website www.grouptravelbusinessforum.com.

Further information Nº 24

EXPERIENCE THE

MAJESTY OF WINDSOR GREAT PARKExplore 1000 years of history on a guided Royal Heritage Tour

of Windsor Great Park with your Groups visit to The Savill Garden.

You will be able to disembark your coach at the top of the Long Walk

for that iconic picture moment.

Exclusively for

Groups

www.windsorgreatpark.co.uk/groupsCE757 GTO Readers Day ad_AW.indd 1

24/07/2018 13:06

www.grouptravelorganiser.com

GROUP TRAVEL ORGANISER September/October 2018 41

Good days start with coffee and the GrapevineThe Grapevine brings handy group travel ideas to your screen every month.

Grapevine brings GTO magazine to your inbox!Each edition includes a dozen or so valuable nuggets and alerts, with links to longer articles and further information sources.And it’s all free!To subscribe, go to: grapevine.grouptravelorganiser.com

GTO 283 GrapevinePage.indd 41

22/09/2018 00:28

For more details of advertising opportunities online, please contact Sarah Jeffery on 01424 572088 or email [email protected]

In addition, we have two very successful specialist travel websites - www.discoveranimals.co.uk and www.discoverbritainstowns.co.uk.

www.discoverbritainstowns.co.uk

www.gotravelpassport.com

www.discoveranimals.co.uk

www.gotravelshow.com

www.southwestgroupshow.com

www.grouptravelorganiser.com

www.grouptravelbusinessforum.com

Page 8: LANDOR TRAVEL · 2 OOD Rock UK’s Carroty Wood residential centre in 58 acres of mature woodland. Over 20 instructed is situated just outside Tonbridge, enclosed activities including

Annual meetings Our annual meeting in November has drawn up to 100 people each year and, in the last four years, we have added additional gatherings at the Best of Britain and Ireland show in March, World Travel Market in November and on the day of the Group Travel Awards in June.

Our mission The underlying mission of the forum is to help support those working directly with the groups market, share expertise and best practice amongst them and present a greater understanding of the groups business to others in the travel and tourism world.

As well as regular pages in GTO magazine we also have a dedicated website www.grouptravelbusinessforum.com.

For group travel professionals The Group Travel Business Forum has been in existence for over 10 years as an informal grouping of professionals who specialise in providing products and services to the group travel and tourism market.

It was established in recognition of the fact that the voice of group travel as a distinct sector of the industry is often missing in discussions with official bodies and in meetings of other professionals in the field, and the exchange of expertise and knowledge between group specialists can be very beneficial to both individuals and the sector as a whole.

GROUP TRAVEL BUSINESS FORUM LANDOR TRAVELN E T W O R K

For more details please visit www.grouptravelbusinessforum.com or email Julie Hart on [email protected]

GROUP TRAVEL BUSINESS FORUM MEMBER PACKAGE GTBF is a professional network, which provides a community for group travel trade professionals to network with others and benefit from sharing knowledge, best practice, research and innovations in group travel. Our membership package includes:

l A free place at seminars and GTBF events for a year l GTBF updates in GTO magazine l A regular e-newsletterl Spotlight Feature in GTO magazinel Hosted fam visits organised by GTO magazine*l Opportunity to inform and have access to audiencesl Market reports l Direct access to Government through our membership of the Tourism

Alliance

ARE YOU A MEMBER OF GTBF?

Please call Julie Hart on 01424 572089 for more information or email [email protected]

Join the GTBF just £100.00plus vat

* For GTBF members that spend £3,000 or more on advertising in GTO magazine