language of color
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LANGUAGE OF COLORS
ISSEN A. JEHAD
HÜLYA ŞAHİN
İPEK SÖZER
LANGUAGE OF COLORS
RED
Inroducing Red More personal association
Recognized as a stimulant
İncreases energy
Draws attention
Refers to cupid and the devil
How Affects Us Physically İncreases enthusiasm
Stimulates energy
İncerase blood pressure, respiration, and heartbeat
Encourages actions and confidence
Provides a sense of protection from fears and anxiety
Nature Of Red The hottest one of the warm colors
Has a physical affects
İndicates anger
Conjures up a range of seemingly conflicting
emotions from passionate love to violence and warfare
Using Red To grab attention and to get people to take action.
When you don't want to sink into the background
To feel confidence
Red Around The Globe In China, red is associated with good luck and fortune
To the Hindu, red symbolizes joy, life, energy, and creativity
Islamic, Hindu, and Chinese brides traditionally wear red
Red symbolizes feast days of martyrs in the Catholic church
YELLOW
Inroducing Yellow
Shines with optimism, enlightenment, and happiness
Has conflicting symbolism
Denotes happiness and joy
On the other hand it is the color of cowardice and deceit.
How Affects Us Physically Stimulates mental processes
Stimulates the nervous system
Activates memory
Encourages communication
Nature Of Yellow It is a warm color
Cheerful color
Has a high visibility
Using Yellow Use bright yellow to create excitement
Use it as a companion with other colors
Use lemon yellow to carry out a healthy, summery, citrus theme
Yellow Around The Globe In the United States, taxi cabs and school buses are
associated with the color yellow.
Jews wore yellow armbands in Nazi concentration camps.
In Aztec culture, yellow symbolized food because it was the color of corn, the primary food of the Aztec people.
Signifies “sadness” in Greece’s culture and “jealousy” in France’s culture.
GREEN
Envy
Healthy
Good luck
Renewal
Fertility
Generosity
HOW THE COLOR GREEN AFFECTS US PHYSICALLY
Soothes
Relaxes mentally, as well as physically
Helps alleviate depression, nervousness, and anxiety
Offers a sense of renewal, self-control, and harmony
GOOD GREEN
Green light - go, permission to proceed (with a task)
The green room - in theater or televisions it is the room where performers
and guests go to relax
Olive green is the traditional color of peace
Greenback - US dollar bill, money
Greener pastures - something newer or better (or perceived to be better),
such as a new job
BAD GREEN
Green-eyed monster - jealousy
Green with envy - jealous or envious
Green - inexperienced, untested, untrained
Greenhorn - novice, trainee, beginner
RELIGIOUS & MYTHOLOGICAL ASSOCIATIONS WITH GREEN
In several religions, green is the color associated with resurrection and
regeneration.
Green is the color of Venus, the Roman goddess of love and beauty.
The prophet Mohammed wore a green cloak and turban.
The God of fertility in Celtic myths was associated with green.
QUOTES ABOUT GREEN
“Green how I want you green. Green wind. Green branches." -- Federico
Garcia Lorca
"Green is the prime color of the world, and that from which its loveliness
arises." -- Pedro Calderon de la Barca
"He had that curious love of green, which in individuals is always the sign of
a subtle artistic temperament, and in nations is said to denote a laxity, if
not a decadence of morals." -- Oscar Wilde
“Absolute green is the most restful color, lacking any undertone of joy, grief,
or passion. On exhausted men this restfulness has a beneficial effect, but
after a time it becomes tedious.” -- Wassily Kandinsky
“Green represents the dead image of life.” -- Rudolf Steiner
PURPLE
Mysterious
Royalty
Spirituality
Ceremony
Wisdom
Arrogance
Enlightenment
Cruelty
Nobility
GOOD PURPLE
Purple cow - something remarkable, eye-catching, unusual
Purple prose - exaggeration, highly imaginative writing (also has negative
connotations)
BAD PURPLE
Purple speech - profanity, raunchy language
Purple prose - exaggeration, colorful lies
Purple haze - state of confusion or euphoria, possibly drug-induced, specific
type of potent cannabis (marijuana), specific type of LSD
QUOTES ABOUT PURPLE
"I think it pisses God off if you walk by the color purple in a field somewhere and don't notice it." -- Alice Walker
"Born in the scientific purple." -- George Howard Darwin
"But, luckily, he kept his wits and his Purple crayon." -- from Harold and the
Purple Crayon (1955)
"Oh, I love red. I'm very loyal to my colors. I love violet." -- Elizabeth Taylor
“Violet has the shortest wavelength of the spectrum. Behind it, the invisible
ultraviolet. Roses are Red, Violets are Blue. Poor violet, violated for a rhyme.” --
Derek Jarman
POPULAR PHRASES THAT INCLUDE PURPLE
Purple prose: an elaborately written poem or paragraph in
literature
Purple heart: a medal awarded to a U.S. soldier wounded in
battle
Born to the purple: a person who is born into a noble or royal
family
Lay it out in lavender: very cool, relaxed, and in control
PİNK
PİNK
CULTURE OF PİNK;
little girls
Sugar and spice
Feminine,delicate
GOOD PİNK
In the pink - healthy
Tickled pink - happy, content
Pink collar - female office worker (sometimes used in a
derogatory manner)
BAD PİNK
Pink collar - female office worker (sometimes used in a derogatory manner to imply low person on the office totem pole)
Pink - cut, notch, or make a zigzag
DOES WOMEN PREFER PİNK?
PİNK’S REPRESENTS;
Harmony
Joy
Sweetness
love
Make feel comfort
Rest
Romantic
Tender
Calming effect
BLUE
LİGHT BLUE
Health
Healing
Tranquility
understanding
DARK BLUE
Represents knowledge
Power
İntegrity
seriousness
Sky and Sea
Trust,loyalty,wisdom,confidence, intelligence,faith,truth and heaven.
Mind and Body
Human metabolism and produces a calming effect.
Piety and sincerity
YOU CAN USE BLUE;
Promote products
Services related to cleanliness
Air and sky water and sea
Blue is masculine color
According to studies
Supresses appetite
Use yellow+red
Finally; Job interview