languague .theory
TRANSCRIPT
-
8/8/2019 Languague .Theory
1/25
Language Theory
Ahmed, Ankita & Hiral
-
8/8/2019 Languague .Theory
2/25
-
8/8/2019 Languague .Theory
3/25
W h a t i s l a n g u a g e ?
Alanguage is aparticular kind of
system for encodingand decoding
information. It is apre-conceived idea of
an individual aboutentire world around
him, in anunderstandable form.
-
8/8/2019 Languague .Theory
4/25
Semiotics
Everything is a sign
Signs can be read
Signs exist in a structure and context
Looking at the structure of signs allows you to get tothe meaning
For each text what is being said, by whom and why?
-
8/8/2019 Languague .Theory
5/25
R e l a t i v i t y Human cognitive facility of
creating and using
language.
Systematic creation and
usage of systems of
symbols.
Pairing a specific sign with
an intended meaning,
established through social
conventions.
-
8/8/2019 Languague .Theory
6/25
Fa c t s
Human language is not my private language.
It does not originate in me.
It is conventional.
It belongs in the public sphere to all of us.
And thats what allows it to be communicative.
A system of science that we can make use of, and recognize
because it exists among us, something that can be shared in
common.
-
8/8/2019 Languague .Theory
7/25
Un d e r s t a n d i n g
Study of how information is
represented and transformed in
the brain.
Semiotics , signs are everywhere
and everything is a sign - words,
images, sounds, and absence of
them - in short, anything fromwhich some meanings may be
generated.
We give our "reading" to
everything we see.
-
8/8/2019 Languague .Theory
8/25
Its Positive & Negative
It exists as an aggregate for all it wants.
It is something virtual and it expresses.
We infer the unconscious from the erratic behavior of
consciousness.
It evolve into structuralism.
Relationship between speech and language.
It relates to any object before its understanding.
-
8/8/2019 Languague .Theory
9/25
Semiotics
-
8/8/2019 Languague .Theory
10/25
Ferdinand de SaussureLinguist (French)
1857 1913
Charles Sanders PeirceMathematician
(American)
1839 1914
Claude Levi-Strauss
Anthropologist (French)
1908 -
Structuralists
-
8/8/2019 Languague .Theory
11/25
T h e T h e o r y
There are three main components to remember: The (1)sign is
composed of a (2)signifier -- the material form of the sign -- and
(3)the signified-- the concept it represents.
[ ... ]
... Sign -- The written word STOP
Signifier -- The letters S-T-O-P
Signified concept -- The motion category "stop"
-
8/8/2019 Languague .Theory
12/25
DOGgau
hund
Inu
canis
-
8/8/2019 Languague .Theory
13/25
SYNTAGMATIC
PARADIGMA
TIC
DENOTATION
CONNOTATION
Some Jargon
-
8/8/2019 Languague .Theory
14/25
MAN BITES+ DOG+Syntagmatic
-
8/8/2019 Languague .Theory
15/25
MAN BITES DOG+ +
WOMAN
Paradigmatic
-
8/8/2019 Languague .Theory
16/25
July 3rd
DENOTION
-
8/8/2019 Languague .Theory
17/25
September 11th
CONNOTATION
-
8/8/2019 Languague .Theory
18/25
T h e c o n c e p t t r e e
A Concept
A soundimage
I think ofSomething
Signified
Itcorresponds.
Signifier
An ArbitraryRelationship
An BinaryRelationship
A Sign: Its Negative Knowledge (arbitrary ordifferential)
-
8/8/2019 Languague .Theory
19/25
S i g n sThree categories of signs:
1. Iconic - A sign which resembles the signified (portrait, photo,
diagram, map)
2. Symbolic - A sign which does not resemble the signified but which is
purely conventional (the word stop, a red traffic light, or a
national flag)
3. Indexical - A sign which is inherently connected in some way
(existentially or causally) to the signified (e.g. smoke signifies fire;
and all the little symbols you see on web pages -- mailboxes,
envelopes, arrows).
-
8/8/2019 Languague .Theory
20/25
I n M e d i a A picture of for actual printer, is a symbol in your computer. It says
"print" (not printer) to signify the action.
See a close up, you RECOGNIZE it again on screen as a sign of the
same character.You don't have to know or remember the names!
If you saw tree before, you can recognize it on the screen. The art of
film language is not in iconic signification....
In film, on the contrary, every image seems to be an iconic sign.
Since there is no learning of conventional connections between the
sign and signified involved, we recognize screen images in every
culture. At its birth film offered us a new "international" language.
-
8/8/2019 Languague .Theory
21/25
-
8/8/2019 Languague .Theory
22/25
The Paradigm Set EmployedNewspaper Pictures WordsTimes of India Terrorist, Map, Leopold Caf,
Injured Child, CopWar
DNA The Burning Taj, Map of
Mumbai, The Terrorist,RailwayStation
Bloodbath
Hindustan Times The Burning Taj Flames, Fighting
Deccan Chronicle Ambulance people injured Attack, Night ofTerror
The Telegraph The Taj under Hostage War, Foreigners Hostage
Dawn, Pakistan Map of Mumbai, Peopleescaping cross fire
Detestable Act, Blame Game,Peace Agenda,
-
8/8/2019 Languague .Theory
23/25
R e f e r e n c e s
http://www.youtube.com/watch?v=VsMfaIOsT3
M http://en.wikipedia.org/wiki/Origin_of_language
http://ezshabd.com/index.php?txtSearch
-
8/8/2019 Languague .Theory
24/25
-
8/8/2019 Languague .Theory
25/25