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Raw material is the basic development for production of any products all the

raw material is converted in module with the help of human beings and without

it the conduction mousse cannot take place. The raw material of Parle products

as under.

INTRODUCTION OF MARKETINGMarketing is about indentifying and meeting human and social needs.

According to Philip Kotler marketing management can to define as an art and

science of choosing target market and getting, keeping and growing consumer

through creating, delivering and communicating superior value.

Meaning:-Philip kotler said MARKETING IS A SOCIAL PROCESS BY WHICH THEY NEED ANDWANTS THROGH, CREATING, OFFERING, AND FREELY EXCHANG PRODUCTS AN

SERICES ALUE WITH OTHER!"

Target market is a particular group or set of consumer to whom we sell the

goods and services.

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MARKETING MIXThe marketing mi! refers to the ingredients or the tools or the variables which

the marketer mi!es in order to interact with a particular market.

According to "illiam #. $tanton, Marketing, Marketing mi! in the term used to

describe the combination of the four inputs which constitute the core of a

company%s marketing system, the product, the price structure, the promotional

activities and the distribution system&.

MARKETING MIX CHARTMARK'T()* M(+

PR-/T PR(/' P0A/' PRMT()

These fore main elements of marketing mi! as classified by Mc /arthy.

These elements are more popularly known as four p%s of the marketing.

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PRODUCTProduct is the physical, tangible thing which satisfy the customer needs. (t is the

structure of product where internal design is the si1e of product and e!ternal

design is the shape of the product.

2uality, variety, si1e, packaging, labeling, features, design. (t is the point come

under the product.

Pa#$e g:-3or 45 year Parle has been a part of the lives of every (ndian. (t include wheat,

flavour, sugar, oil, invert syrup, skim, milk powder 3illed with the goodness of

milk and wheat, Parle g is not 6ust a treat for the taste buds, but a source of

strength for both body and mind.

Pa%& Si'e( A)ai$a*$e:-78g, 99 g, 44 g, 8:.5 g, ;:7.5 g, :94.5 g, 9packed?,

8:5 g >loose?.

Pa#$e +-+:-Parle presents ;

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$ales promotion refers to short term use of incentives or other promotional

activities that stimulate the customer to buy the product. $ales promotion

techniDues are very useful because they bringE

7. $hort and immediate effect on sale.

;. $tock clearance is possible with sales promotion.

The sales promotion techniDues are undertaken in two waysE

7. $ales promotion techniDues or incentives for customers.

;. Trade promotion

A1)e#.i(ing

Advertising can be defined as the non personal presentation and promotion of

idea, good or services by an identified sponsor&. The advertisement builds pull

effect as advertising tries to pull the product by directly appealing to customer

to buy it.

Te$e)i(in

(n different channels like Fee TC, $ony, star plus, and local channel etc. all the

channel advertising them.

Ra1i

Advertising also in different radio channel like my f.m., mirchi, city etc.

product.

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T#a1e /#0.in

The promotional techniDues or tool offered to middlemen or distributionchannel such as wholesalers, retailers etc. are known as trade promotion.

Di#e%. 0a#&e.ing

-irect marketing is the use of consumer@ direct channels to reach and deliver

goods and services to customers without using marketing middlemen.

They often seek a measurable response, typically a customer order, through

direct@ order marketing.

P2*$i%i.3:-

Publicity is a non@paid form of impersonal communication. (t is 6ust like

advertisement e!cept that advertisement is a paid form whereas publicity in

non@paid form for e!ample, some events is covered in news and technology of

any product is discussed in news free of cost.

P#i%e:-

Price is the value which buyer passes on the seller in lieu of the product or

services provided. Price mi! refers to important decisions related to fi!ing ofprice of a commodity. These decisions can be related to price of competitors,

decision related to demand, decision related to fi!ing cost etc.

O#gani'a.in S.#2%.2#e/hairman

Managing -irector

*eneral Manager

Asst. *eneral Manager

Marketing -epartment$enior Manager

Pro $ales Manager Marketing Manager

$ales '!ecutive '!ecutive Marketing '!ecutive

Pilot $alesman fficers

S4i5.( 5 6#&e#0ao more biscuits& is large scale units, so it recruits many employs in its

organi1ation in to different shift batches.

The shift of worker as followingE@7? G E

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;? 9 E

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Sa5e.3 0ea(2#e

nion provides cattle feed on large scale made from various pulses andalso consists of various vitamins.

(t provides scholarship for children of members.

Recently it had started a youth dairy came to check the migration of youngfarmers from village to big cities.

At a very low cost there treatment is done.

Fin1ing( 5 #e/#.This (ndustrial visit will help me in my future. due to this visit ( get many useful

information .now ( am understand what is the important of industrial visit in ourlifeH Through this (ndustrial visit ( got most important practical knowledge.

Di#e%.#(:7. Ra6uIhai *umnani

;. CinodIhai *umnani

:. $hadhu RamIhai

9. ManharIhai

P#12%. Manage#E

-hiranIhai ThakarPa#$e O55i%e Manage#E

RasthogiIhai

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$ocial Responsibility To built new face of (ndia and spread happiness 6oy all

over.

As a part of /orporate social Responsibility Policy is

kindly involved.

The over all -epartment of younger *eneration with

focused endeavor.

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3utures Plan0ao more biscuits Pvt. 0td. have also specific future plans.

The organisation must be have are future plans. 0ao more

biscuits produce 745< tonnes biscuits per product monthly,Means that is future plan is produce :

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CONCLUSIONJere by, ( conclude that visiting PAR0' PR-/T$ 0(M(T'- has been a

great learning for me. The company proves to be a ma6or leading company in

the industry of biscuit products such as, Parle B*, Monaco, magic etc.

ne of the future of the Parle product is that the management is very hard

working so the management Process is very strong.

Pune product ltd.& is very well know in the world.

( am sure it will run on the path of success.