large-scale mobile social campaigns
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TRANSCRIPT
Africa1.1 Billion People400 Million Phones
South Africa48 Million People54 Million Sim Cards
2004
<R20
<R20-140
<R140-280
>R280
2005
2006
2007
2008
TextMobile Internet
18.2
20.9
3.9
1.7
Broadband
Web+Email
41%
47%
11
Project Masiluleke“Give wise counsel and lend a helping hand”
11
I’m out of airtime!
Please call meDial *121 * 0824593656 #
Hi, you sent me a please
call me, what’s up?
Please Call: 0824593656HIV + & scared to tell your partner? For info on how to disclose your HIV status, call AIDS Helpline on 0800012322
276 million276 million messages have been messages have been sent in the last 11 sent in the last 11 months in English, months in English, Zulu, Xhosa, Sesotho, Zulu, Xhosa, Sesotho, Setswana, Sepedi.Setswana, Sepedi.
276 million276 million messages have been messages have been sent in the last 11 sent in the last 11 months in English, months in English, Zulu, Xhosa, Sesotho, Zulu, Xhosa, Sesotho, Setswana, Sepedi.Setswana, Sepedi.
Interaction: Interaction: 1,059,7801,059,780 calls to calls to
the AIDS helpline (as the AIDS helpline (as at 1 Sept 2009)at 1 Sept 2009)
Interaction: Interaction: 1,059,7801,059,780 calls to calls to
the AIDS helpline (as the AIDS helpline (as at 1 Sept 2009)at 1 Sept 2009)
INSERT MESSAGE HERE....
Thnx 4 taking the Quiz! Answer 3 questions and see how much you know. Pick your language:1. English2. Zulu3. Sotho4. Xhosa
86,91486,914 USSD USSD sessionssessions
14,81814,818 unique unique entriesentries
INSERT MESSAGE HERE....
*120*HIVQUIZ#
INSERT MESSAGE HERE....
Can HIV be transmitted through a mother’s breast milk?
1. Yes2. No
Speak Africa
Bulk SMSes, Bulk SMSes, Please Call Me Please Call Me
advertising, printed advertising, printed fliers and local radio fliers and local radio
partners were used to partners were used to market the campaign market the campaign in 7 African countries. in 7 African countries.
Bulk SMSes, Bulk SMSes, Please Call Me Please Call Me
advertising, printed advertising, printed fliers and local radio fliers and local radio
partners were used to partners were used to market the campaign market the campaign in 7 African countries. in 7 African countries.
Youth were asked to Youth were asked to respond to questions respond to questions
around around Food security, Food security,
Agriculture and Agriculture and Climate Change.Climate Change.
Youth were asked to Youth were asked to respond to questions respond to questions
around around Food security, Food security,
Agriculture and Agriculture and Climate Change.Climate Change.
South South AfricaAfricaSouth South AfricaAfrica
MadagasMadagascarcar
MadagasMadagascarcar
EgyptEgyptEgyptEgyptNigeriaNigeriaNigeriaNigeria
GhanaGhanaGhanaGhana
SenegalSenegalSenegalSenegal
UgandaUgandaUgandaUganda
Leaders need to Leaders need to recognize that the recognize that the
only way out of only way out of poverty and poverty and misery is by misery is by
empowering the empowering the youth!youth!
Beruk, Ghana.Beruk, Ghana.
Leaders need to Leaders need to recognize that the recognize that the
only way out of only way out of poverty and poverty and misery is by misery is by
empowering the empowering the youth!youth!
Beruk, Ghana.Beruk, Ghana.
Access to food Access to food and clean water and clean water
is one of the is one of the determinants of determinants of national social national social
security Judges, security Judges, Nigeria.Nigeria.
Access to food Access to food and clean water and clean water
is one of the is one of the determinants of determinants of national social national social
security Judges, security Judges, Nigeria.Nigeria.
What the leaders What the leaders have to do is to stop have to do is to stop taking young people taking young people for granted, thinking for granted, thinking that we are a tool for that we are a tool for
mischief.mischief.Lilly, Ghana.Lilly, Ghana.
What the leaders What the leaders have to do is to stop have to do is to stop taking young people taking young people for granted, thinking for granted, thinking that we are a tool for that we are a tool for
mischief.mischief.Lilly, Ghana.Lilly, Ghana.
Broadcast Messaging - Please Call Me
P2P MessagingUSSD + SMS
MobiCMSMobile Content DeliverVOD + WAP + MobiTV
© Copyright 2009 PRAEKELT CONSULTING
www.praekeltfoundation.org