large scale nfc: octopus hong kong - transactives 2013/06 brian chambers... · large scale nfc:...
TRANSCRIPT
Octopus Holdings Presentation page 2
Introduction
• Over 15 years of uninterrupted service
• Issued 3 million cards in first 3 months
• Active cards in circulation > 22 million
• Coverage – 95% of HK population
• Daily transactions over 12 million / HK$100 million
(> 120 transactions / second)
Mission : Make everyday life easier
Octopus Holdings Presentation page 3
The Key Success Factors
• Fast ,reliable ,secure and evolving technology
• Simple to use by both Cardholder and Front line staff
• Supporting ecosystem and operations support
• Comprehensive policies and processes
• Killer application (transport)-economies of scale mean
lowest cost payment method
• No Costs to the cardholder + Discounts and incentives
• Balanced regulatory environment
• Evolving and expanding merchant base and new
applications
• Now part of everyday life as the Y-generation have
been using Octopus all their formative years
Octopus Holdings Presentation page 5
Transport Experience -
One Common Payment
Method for all services
Octopus Holdings Presentation page 6
Metro, Rail, Light Rail, Bus, Ferry, Coach,
Tram, Peak Tram, Minibus, Taxi
Car Parks,
Parking Meters
Application - Transport
Octopus Holdings Presentation page 8
Application - Non-transport
Transport Access
control
Apartments /
Offices Exhibitions
Obtained
Deposit-taking Company
Authorisation from HKMA
in 2000
Octopus
Retail
Schools
Self-service Business
Supermarkets Fast Food
Convenience stores Cake shops
Vending/Kiosks
Photocopiers Cinemas
Racecourse Entrances
Game Booths Sporting Venues
Clothing
Leisure Facilities
Telecom
Wet
Market
Octopus Holdings Presentation page 9
Year 2000: Deposit-taking Company Banking License
Supermarkets
Convenience Stores
Fast food Chains
Cake shops
Café
Chinese Wet Markets
Personal Care Shops
Apparel Chains
Cinema Counters
Application - Retail
Octopus Holdings Presentation page 10
Access Control, Recreational Facilities, Electronic Flag Selling
Self-service: Telecom Payment, Vending Machine, Self-Ordering,
Cinema Ticketing, Electric Car Charging
A Multi-Purpose Smart Card
Octopus Holdings Presentation page 11
Diversified lifestyle products
Octopus Phone Sticker
Mini Octopus
Tourist Octopus Octopus Ornaments
Limited Edition
Launched in 1999
Any Octopus card or product
Over 20 financial institutions
Auto add HK$250/HK$500 when card is zero or negative
(once a day)
Over 63,000 readers reload the card automatically when
needed
Credit card – bonus points, interest-free repayment period
Octopus Holdings Presentation page 13
Automatic Add Value Service (AAVS)
Octopus retail outlets &
service counters at stations
Add Value Machines at
MTR stations
Cash Add Aalue
Octopus Holdings Presentation page 14
Octopus Holdings Presentation page 15
Transaction enquiry service
• On every purchase Transaction amount & remaining value
available on screen or receipt
• Check last 10 transactions 377 MTR Octopus Enquiry Machines
PCCW eye with a card reader
Octopus PC Reader Service
“OctoCheck” free NFC Android Mobile
Application
• Print last 10 transactions All MTR CS Centres
Over 950 7-Eleven stores
Over 280 Circle K outlets
Enhancing Service Delivery
Ubiquitous usage
Mobile integration
Networked Accounts
Online payment
© Octopus International Projects Ltd
Making everyday life easier, affordable and secure -
how
How can Mobile and NFC enhance service
• OTA reload of eCash and products
• Greater transaction information
• Travel enquiry and best value routing
• Over the air offers targeted at the recipient
profile and location
• Interaction with virtual shops and malls
• P2P payments
• Multiple choices of payment products in
wallet
• Instant update and feedback on service
• Demand based travel opportunities
© Octopus International Projects Ltd
Octopus Holdings Presentation page 20
© 2012 Octopus Holdings Limited. All rights reserved. Except with the prior written permission of Octopus Holdings Limited, any copying, reproduction,
modification, distribution, republication, hiring, lending, public performance, or broadcasting in any form or by any means, or stored in a data base or
retrieval system is strictly prohibited.
Thank you