utilityproducts.com largest electric energy audience · characters incl spaces no bullets, custom...
TRANSCRIPT
LARGEST ELECTRIC ENERGY AUDIENCE
The new Energy Group from Endeavor Business Media is focused on driving measurable marketing results using behavioral insights to target and guide your prospective buyers ... from discovery ... to consideration ... to purchase.
By leveraging deep demographic data we collaborate with you on marketing programs then energize them through the use of relevant, informative and timely content to fully engage your the electric energy audience.
UtilityProducts.com
GLOBAL UTILITIES
84%Total Reached
UTILITIES STAFF
31%Total Reached
CORPORATE MANAGEMENT
21%Total Reached
ENGINEERS
21%Total Reached
OPERATIONS /FACILITIES
24%Total Reached
Energy Management, Utilities, Manufacturing, Engineering
Utility Executives, Engineers, Operation, Linemen
Utilities, Contractors, MRO, Linemen
Data Analysts for Operations, Sales & Marketing, IT and Engineering
Transmission Management, Engineers, Contractors, Regulators, Investors
290,000+Extensive Reach to Highly Engaged Energy Decision-Makers
Public Power Utility Executives, Electric Utilities from Rural Cooperatives
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THE AUDIENCE
For 23 years, Utility Products has provided power decision makers with innovative products for utilities, municipalities, and CATV markets.
UtilityProducts.com
PRINT/DIGITAL MAGAZINE
23,556Subscribers
100%Requested Readership
WEBSITE
24,492Average Monthly Unique Visitors
72,640Average Monthly Page Views
28,636Average Monthly Visits
eNEWSLETTERS
INDUSTRY NEWS
16,622Subscribers
EQUIPMENT SHOWCASE
15,853Subscribers
JOB FUNCTION
54% General or Corporate Management 19% Engineering Design,
Specifying, Safety
14% Installation and Maintenance; Line Construction and Maintenance Supervision
3% Purchasing Including Materials
4% Fleet Management
6% Others
INDUSTRY
Electric Utility Municipality Telephone Company Cable/CATV Company Industrial/Commercial Contractor Overhead/Underground Contractor Telecom Contractor CATV Contractor Satellite TV Dealers/Distributors Service/Repair/Maintenance Other
37%20%2%
2% 11% 2% 2%
>1% >1%
8%7%8%
27% Metering Devices
24% Overhead Distribution Equipment
26% Power Monitoring
39% Repair/Maintenance/Testing
37% Safety Products
22% T&D Automation
30% Test & Measurement Equipment
39% Tools & Supplies
28% Transmission & Distribution
25% Underground Distribution Equipment
26% Utility Vehicles & Accessories
32% Wire & Cable Handling Equipment
3% Other
PRODUCTS THEY BUY, RECOMMEND, SPECIFY
Twitter: 2,353 followers
Facebook 22,729 likes, 22,906 followers
LinkedIn: 133 members
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JANUARY/FEBRUARY MARCH APRIL/MAY JUNEFEATURES • Battling Extreme Weather • Asset
Management• Mobile Workforce • Outage Response
PRODUCT FOCUS TOPICS • Fleet Management Software
• Line Construction & Maintenance• Transmission & Distribution• Wire, Cable & Fiber Optics
• Safety & Security• Substation Management & Maintenance• Tools & Supplies• Vehicles & Accessories
• Line Construction & Maintenance• Overhead & Underground• Test & Measurement• Wire, Cable & Fiber Optics
• Computers & Software• Meters & Metering Devices• Transmission & Distribution• Vehicles & Accessories
BONUS DISTRIBUTION • DistribuTech • NTEA Work Truck Show• NETA Power Test
• EUFMC• IEEE PES T&D
EDITORIAL DEADLINE 1st half 1/2/20 2nd half 1/9/20
1st half 2/7/202nd half 2/12/20
1st half 4/1/202nd half 4/8/20
1st half 5/5/202nd half 5/12/20
AD CLOSE 1/14/20 2/17/20 4/14/20 5/18/20
AD MATERIALS DUE 1/21/20 2/24/20 4/21/20 5/25/20
JULY/AUGUST SEPTEMBER OCTOBER/NOVEMBER DECEMBERFEATURES • New Products Guide • Drones • Field Worker Safety • Line Construction
PRODUCT FOCUS TOPICS • Safety & Security• Substation Management &
Maintenance• Test & Measurement• Tools & Supplies
• Fleet Management Software
• Meters & Metering Devices• Overhead & Underground• Transmission & Distribution
• Line Construction & Maintenance
• Tools & Supplies• Vehicles & Accessories• Wire, Cable & Fiber Optics
• Computers & Software• Safety & Security• Test & Measurement• Transmission & Distribution
BONUS DISTRIBUTION • Lineman’s Rodeo
EDITORIAL DEADLINE 1st half 7/6/202nd half 7/13/20
1st half 8/3/202nd half 8/10/20
1st half 9/10/202nd half 9/17/20
1st half 11/2/202nd half 11/9/20
AD CLOSE 7/17/20 8/14/20 10/12/20 11/13/20
AD MATERIALS DUE 7/24/20 8/21/20 10/19/20 11/20/20
EDITORIAL CALENDAR
UtilityProducts.com
PRINT & DIGITAL MAGAZINE
23,546
16,667Print Subscribers 6,879
Digital Edition Subscribers
100%Requested Readership
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PRINT & DIGITAL MAGAZINE
UtilityProducts.com
DISPLAY RATES 1X 3X 6X 9X 12X 24X
Full Page Spread $10,550 $10,045 $9,650 $9,245 $8,770 $7,940
Full Page $6,010 $5,910 $5,675 $5,440 $5,160 $4,670
2/3 Page $5,145 $4,905 $4,610 $4,375 $4,140 $3,725
1/2 Page $3,545 $3,370 $3,250 $3,130 $3,015 $2,720
1/3 Page $2,840 $2,620 $2,540 $2,365 $2,245 $2,010
1/4 Page $2,100 $2,010 $1,890 $1,830 $1,745 $1,535
1/6 Page (Classi� ed Ads Only) $1,270 $1,210 $1,150 $1,095 $1,035 $945
SPECIAL POSITIONS Outside Back Cover ....................Earned rate +25%Inside Front Cover ......................Earned rate +15%Inside Back Cover .......................Earned rate +10%
Opposite Contents Page ............Earned rate +10%Island Advertisement .................Earned rate +15%Facing Matter ............................Earned rate +10%
MAGAZINE RATE POLICYSee the Rate Policy on page 11 for the complete rate policy.
ELECTRONIC SUBMISSION OF PRINT AD MATERIALPDFx1a is the preferred pdf format for ad file submission.
TO EMAIL:For files up to 10MB, please email your ad to: [email protected]. Please include advertiser name, publication name, and issue date.
TO FTP Transfer:For large files over 10MB, please send via ftp, such as the free service: www.wetransfer.com Please use [email protected] in the [Email To] field for your upload. Please include advertiser name, publication name, and issue date in the message field.
2020 RATE DATA (ALL PRICING IS GROSS)
TRIM SIZE: 8"x 10.5"NO CHARGE FOR BLEEDAll text, logos, borders and boxes that do not bleed should stay within the live area.
Full Page SpreadLive Area: 15” x 9.5”Trim: 16” x 10.5”Bleed: 16.25” x 10.75”
Full PageLive Area: 7” x 9.5”Trim: 8” x 10.5” Bleed: 8.25” x 10.75”
1/2 Page IslandLive Area: 4.5” x 7.375”Bleed: 5.25” x 8.25”
1/3 Page SquareLive Area: 4.5” x 4.875”
1/4 PageLive Area: 3.375” x 4.875”
1/2 Page HorizontalLive Area:7” x 4.875”Bleed: 8.25” x 5.5”
1/3 Page HorizontalLive Area: 7” x 3.3125”
1/6 PageLive Area: 2.25” x 4.875”
1/2 Page VerticalLive Area:3.375” x 9.5”Bleed: 4.125” x 10.75”
1/3 Page VerticalLive Area: 2.25” x 9.5”
2/3 PageLive Area:4.5”x 9.5”Bleed: 5.25” x 10.75”
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Associate your company or product with the industry’s leading media brand while increasing brand awareness and generating traffic. Most rich media ad formats accepted. Purchase ROS or specific channels to target relevant content:
Transmission & DistributionVehicles & AccessoriesTools & SuppliesSafetyLine Construction & MaintenanceTest & Measurement
AVERAGE MONTHLY USERS
24,492
AVERAGE MONTHLY PAGE VIEWS
72,640
AVERAGE MONTHLY VISITS
28,636
*Google Analytics, March 2020, subject to change each month
CMP = Cost Per Thousand Impressions
WEBSITE
UtilityProducts.com
JOB FUNCTIONBANNERS RATES
WALLPAPER PACKAGE1658x1058 plus 300x250 transparent 728x90 tablet300x50 mobile
LEADERBOARD PACKAGE970x90 desktop728x90 tablet300x50 mobile
BILLBOARD | PUSHDOWN970x250 to 970x415 desktop728x90 tablet300x50 mobile
MEDIUM RECTANGLE orVIDEO AD300x250
HALF PAGE300x600
$110 CPM
$85 CPM
$110 CPM
$85 CPM
$95 CPM
FACEBOOK EXTENSION Extend your web ad’s reach with an add-on that displays on both Facebook and Instagram. Additional $15 CPM1200x628 image (may incorporate logo, no text) Headline 25 characters, text 90 characters, link 30 characters, URL
CMP = Cost Per Thousand Impressions
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Utility Products offers two monthly eNewsletters, ideal for promoting new product launches or brand messaging to an influential audience of electric power, telecom and CATV utility industry professionals. Each incorporates a wealth of industry news and product information to drive traffic and your marketing message to a target audience.
UtilityProducts.com
INDUSTRY NEWS eNEWSLETTER
16,622Subscribers
EQUIPMENT SHOWCASE eNEWSLETTER
15,853Subscribers
Equipment ShowcaseDeploys 4th Thursday of the Month
Industry News Deploys 2nd Thursday of the Month
5/14/206/11/207/9/208/13/20
1/9/202/13/203/12/204/9/20
9/10/2010/8/2011/12/2012/10/20
1/23/202/27/203/26/204/23/20
5/28/206/25/207/23/208/27/20
9/24/2010/22/2011/19/2012/17/20
TWO MONTHLY eNEWSLETTERS
$1,250
$1,000
$1,000
$750
POSITIONS MONTHLY RATES
[1] ONE TOP BANNER 600x100
[3] MIDDLE 300x250
[1] SKYSCRAPER 300x600
[4] INTRO NATIVE Image 320x180 jpg, gif, png,headline 70 characters incl. spaces, text 450 characters incl spaces no bullets, custom font formatting, color, or linked text, one URL
Please submit all of your digital materials to pw-webtraf� [email protected]. Due date: 3 days prior to deploymentAll positions are subject to Publisher’s discretion.
INDUSTRY NEWS
$1,250
$1,000
$675
POSITIONS MONTHLY RATES
[1] ONE TOP BANNER 600x100
[2] MIDDLE 600x100
PRODUCT LISTING Photo 150x200 jpeg or gif,40K max � le size, logo (175x50 pixels), 40-5 0 words to include company name, address, phone, URL and click through (if different than company URL)
EQUIPMENT SHOWCASE
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CUSTOM CONTENT
CUSTOM eBLASTS
Send your new product announcement or case study directly to our audience’s inbox by utilizing our dedicated audience list of opt-in energy professionals. Send us your html and we’ll do the rest! All Utility Products email lists are GDPR and CASL compliant.
Have a story to tell? Collaborate with our editor to develop a Q&A article that can be used in multiple digital formats ... direct email, webcast video, sponsored web page, custom ebook, whitepaper, social media ... the digital reach through the Utility Products pipeline is endless!
The family of Endeavor Energy Group brands provides a limitless ability to share your message through expanded media options. Now, as one of the largest media companies servicing the energy sector, our team can take your message beyond Distributed Energy into cross-selling by our sister brands using print, digital and dedicated events. Ask us for more information!
Looking for leads? We can set up a registration page for any of our digital assets that’s fully compliant with all privacy laws to help generate full contact information for your sales team.
LEAD GEN
Have an existing webinar to promote? Or would you prefer a turnkey webinar developed just for you? Our team can coordinate the perfect digital event from pre-production to invites, to launching the event, to lead delivery.
WEBINARS
Whitepapers are a great way to make your case for your products, specs and insight. Either supply us with an existing whitepaper, or our editors can develop one for you. Add a registration page and we’ll send you fully-compliant sales leads!
WHITEPAPERS
Our team will set up a recorded video with you to promote your product’s bene�ts. The video can then be promoted across our digital platforms to gain the maximum exposure. Add a registration page for full lead generation.
VIDEO CASE STUDIES
Combine all your marketing assets into one easy-to-access format with a custom branded eBook. Ads, PR releases, new product specs, articles, CEO interviews and more can all be assembled into one asset for an in-depth overview of your company. Then use our multi-digital platforms to promote the eBook for maximum exposure.
eBOOKS
DIGITAL OPPORTUNITIES
UtilityProducts.com
RESEARCH
With our massive database and over 100 original research studies per year, we’ll create solutions using our analytics and insight to help make decisions that lead to success. Brand recognition, custom research, social marketing intelligence, and state of the market are just a few options available.
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LINE MAN’S RODESWILDFIRE
After more than 37 years, the International Lineman’s Rodeo & Expo still proves to be the industry’s most valued premier event of its kind for the electric utility industry. No other event in the world offers participating companies a niche arena in which to interact with the world’s top electric utility linemen, foremen, superintendents, training, safety and management personnel.
As an exhibitor, your company and the products you produce can’t afford to miss this truly unique event. The 2019 show marked an all-time high with 171 participating companies from across the United States, Canada as well as internationally. The International Lineman’s Rodeo has given lineman the opportunity to showcase their skills, hone their training and see the newest emerging technologies and the latest equipment leading them into the future of their industry. Come join the fun as a 2020 sponsor! Contact Sam Posa today.
Sam PosaDirector of Sales [email protected]: 800.525.9154M: 913.515.6604 As a member of the Energy Group for the last four years, Sam has been the lead contact on the International Lineman’s Expo & Rodeo. This year, Sam became a full team member and now has disposal to the extensive Energy Group tool box of media products.
EVENT
Utility Products.com
October 14-17, 2020Overland Park, Kansas
Business and Industry Attendees
Investor Owned UtilitiesRural Electric Membership Coops (REMC)MunicipalitiesContractorsMilitary
Who Attends
Safety DirectorLead Safety SpecialistAsset Supply ManagerDirector Construction & Design EngineeringVP Power DeliveryVP OperationsVP DistributionOperations & Engineering ManagerDirector Learning ServicesSafety CoordinatorDirector Safety & Loss ControlField Operations Supervisor
Supervisor Supply Chain OperationsMethods & StandardsElectrical Distribution SupervisorJourneyman LinemanApprentice LinemanHuman ResourcesTraining SupervisorLine SuperintendentDirector OperationsTechnical Training SpecialistPower System EngineerVP Fleet OperationsBusiness ManagerDirector Grid Assets
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CONNECT WITH THE WORLD OF ENERGY POWER
UtilityProducts.com
SALES MANAGEMENT & EDITORIAL
331 54th Avenue North Nashville, Tennessee 37209 [+1] 800-547-7377 EndeavorBusinessMedia.com
Director of Sales - Endeavor Energy Group David Blaza 415-326-5215 [email protected]
Midwest U.S ND, SD, NE, IA, MN, WI, MI, IL, IN, OH, KY, TN, Eastern CanadaStephen M. Lach708-542-5648 [email protected]
Eastern U.S. GA, SC, NC, VA, WV, MD, PA, DE, NJ, NY, CT, RI, MA, NH, VT, MEHunter Ramirez303-946-3764 [email protected]
Western U.S. CO, NM, TX, AZ, CA, NV, UT, WY, MT, ID, OR, WA, HI, AK, Western CanadaBrent Eklund303-888-8492 [email protected]
Southeastern U.S. KS, MO, OK, AR, MS, AL, LA, FLEric Hughey816-695-1276 [email protected] International Linemen’s Rodeo, T&D World Buyers Guide, EventsSam Posa913-515-6604 [email protected]
Sales Support ManagerDebbie [email protected]
Utility Analytics Membership Development Manager and Transmission HubMike Risner602-791-2723 [email protected]
EVP, PublisherEndeavor Energy GroupMark [email protected]
Senior Director of ContentMartha [email protected]
Editor Jeff [email protected]
TERMS & CONDITIONS: www.endeavorbusinessmedia.com/ad-terms
SEND AD MATERIALS TO: pw-webtraf�[email protected]
@UtilityProducts
/company/showcase/utility-products/
/UtilityProducts
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