larsen and toubro
TRANSCRIPT
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LARSEN & TOUBRO LIMITED
BY: DEVASHREE MANSUKHROLL NO:45
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INTRODUCTION• Larsen & Toubro Limited (L&T) is a technology, engineering,
construction and manufacturing company. It is one of the largest and most respected companies in India's private sector.
• Seven decades of a strong, customer-focused approach and the continuous quest for world-class quality have enabled it to attain and sustain leadership in all its major lines of business.
• L&T has an international presence, with a global spread of offices.
• The company's businesses are supported by a wide marketing and distribution network, and have established a reputation for strong customer support.
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HISTORYLarsen (4.7.1907 - 27.7.2003)
Tourbo(27.02.1906 - 4.3.1982)
L&T was founded in Bombay (Mumbai) in 1938 by two Danishengineers, Henning Holck-Larsen and Soren Kristian Toubro.
Beginning with the import of machinery from Europe, L&T rapidly took on engineering and construction assignments of increasing sophistication. Today, the company sets global engineering benchmarks in terms of scale and complexity.
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BACKGROUND
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PRODUCTS AND SERVICES
• Construction• Engineered products and systems• Power projects• IT & Engineering services• Machinery valves and industry consumables• Financial services• Ship building• Electrical and electronic products and systems
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BCG MATRIX
HIGH LOW
STARS QUESTION MARKS
Switch gear motors L&T Mutual fund
Power projects BPO Entry
Electrical and electronic products Metro project
IT & Engineering services
CASH COWS DOGS
Finance Fertilizers
Aerospace Cement
Shipbuilding Insurance
RELATIVE MARKET SHARE
MAR
EKT
GRO
WTH
RAT
E
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GE MODEL
ECC INFOTECH HED
EAOC EBG-
MIPD - BFS
STRONG AVERAGE WEAK
HIG
H M
EDIU
M LO
W
BUSINESS STRENGTH
IND
UST
RY A
TTRA
CTIV
NES
S
I- GO AHEADII- WAIT &WATCHIII- STOP
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STRUCTURE OF THE COMPANY
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TYPES OF STRATEGIES
• INTEGRATION STRATEGIES:- Backward integration• INTENSIVE STRATEGIES:- Market development• DIVERSIFICATION STRATEGIES:- Conglomerate diversification
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CONCLUSION
• Larsen and Toubro to be one of the best managed companies in Asia.
• Business today showed that the company was one of the most transparent & a leader on the issue of corporate governance
• Excellent management system• Systematic approach for everything which gained lots of awards• No 1 construction company in India• “ Since last few years L&T was becoming a lesson for companies
worldwide in managing explosive growth and developing internal capabilities on a continuous basis. ”
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RECOMMENDATION
• Vision statement• Decision making• Financial aspects• Human resource management• Environmental upgradation
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THANK YOU