lasa european nfp technology conference 2010 - change for the better presentation

“Change for the Better:How to Make the Switch”

Dr Simon N DaveyManaging Associate

Preponderate.networkwww.preponderate.net

“Making it easier for you to do what you do.”

LASA NFP Conference, September 2010

Meet Edward Bear

"Here is Edward Bear, coming downstairs now, bump, bump, bump, on the back of his head, behind Christopher Robin. It is, as far as he knows, the only way of coming downstairs, but sometimes he feels that there really is another way, if only he could stop bumping for a moment and think of it.” - A.A.Milne

www.preponderate.net

Why is it so difficult to change?


Common issues in change

Different priorities Lack of clear objective No clear direction Fear uncertainty and doubt Immediate pain might be more than later

benefit No sense of urgency No team to share the burden


Introducing Switch

For things to change, somebody somewhere has to start acting differently. Maybe it’s you, maybe it’s your team. Picture that person (or people).

Switch framework – Chip and Dan Heath [Switch: How to Change Things When Change is Hard]


So what are we going to change next?

What can cloud computing do for us?

Outsourcing? Software as a service? Managed servers?


Meet the Rider and the Elephant


Both need a clear path


Who’s in charge?


Split into groups

Rational Riders Emotional Elephants The Path Shapers


The How To in 3 Steps

1. Direct the rider2. Motivate the elephant3. Shape the path


1. Direct the Rider

Follow the bright spots – find out what’s working and clone it.

Script the critical moves – No big picture, just very specific behaviours.

Point to the destination – Where are you all going and why is it worth it?


2. Motivate the Elephant

Find the feeling – Make the people feel it, knowing it isn’t enough.

Shrink the change – Break down the change into baby steps so it doesn’t spook.

Grow your people – Cultivate a sense of identity and instil the growth mindset.


3. Shape the Path

Tweak the Environment – Change the situation to make things happen.

Build habits – Habitual behaviour is free, it doesn’t ‘tax’ the rider. Encourage habits.

Rally the herd – Behaviour is contagious, help it spread.


So time to action…

For the specific project:

1. Direct the Rider – the rider group 2. Motivate the Elephant – the elephant

group 3. Shape the Path – the decision group


The results are…

Rider directed?

Bright spots identified Critical moves scripted Destination pointed to


The results are… (2)

Elephant motivated?

Found the feeling Shrunk the change People grown (and sense

of identity)


The results are… (3)

Path shaped?

Environment tweaked? Habits built? Herd rallied?


So go and:

Direct your rider Motivate your elephant Shape your path



Thank you

Simon Davey Preponderate.net

E: [email protected] T: 020 8249 3106 – 07958 292990

W: www.preponderate.net

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