PR3 The Hollywood Blockbuster

Pre and Post Production • An important aspect of pre-production is figuring out

your target audience. If film makers didn’t pick a target audience their film wouldn’t be directed at anyone in particular, resulting in the film probably not being that good.

• The creators of Need For Speed would have began audience research, focus groups, and surveys more than a year before the film was released.

• In the post production they would have gathered a small audience of about 50. The audience would be the films target audience.

• They give them a questionnaire to fill out after watching the film, asking what they liked, disliked and what they think the film needed more/less of.

Anchorage • Anchorage is when the connotations tie down the meaning of that text. • For example on the Need for Speed poster -

We know the film is going to be in the action genre as the poster includes fast expensive cars and we can also see in the back ground a helicopter lifting a car.

We can tell it is going to be a very male dominated film as there is 3 (tough looking) men to 1 innocent looking woman. Including the woman makes us wonder if there is going to be some kind of love story within the film. This attracts women and people who like romance. The font and style of the film title ties down that it

is in the action genre. It is on an angle that gives the look of a car speeding past. The yellow and red colours on and around the text match the cars and are also the colours that would come off a fast car.

The wide road and derelict mountains give off the american ‘Route 66’ look.

Synergy and USP • Synergy is when separate industry's work together to promote a film. could be a

musical track used on a computer game or a film, or merchandise available at gigs and festivals, related to the artists that are performing.

• For example the synergy for Need for Speed the movie would be the Need for Speed video game.

• The film is already a Computer game this gives the film a unique selling point as it is already a massive franchise.