L’Atelier (Shanghai) Ltd. – BNP Paribas Group

Our mission

Assist your organization to understand and engage online consumers, design and optimize efficient digital strategies(communication, marketing, sales, internal organization) and detect the latest disruptive trends arising within your industry throughout Asia.

L’ATELIER, Innovation unit created by BNP Paribas Group. At the forefront of digital technologies since 1978.

R E S E A R C H

S T R A T E G Y

T R A I N I N G

E V E N T S

Our Services & Clients R E S E A R C H

Market & ConsumerDisruptive Innovations Competitors AnalysisTrends Scouting

S T R A T E G Y

Digital CommunicationDigital MarketingE-RetailingE-Business Management

T R A I N I N G

Workshops SessionsTraining SeminarsCustomized Online Platform

E V E N T S

Conferences organizationOn-site tours: China, Japan, South KoreaKeynotes of experts

Our workClient Needs Services provided

Launch e-Commerce in China• Overview of the market, trends & competitors• Assessment of business opportunities • Define market entry strategies• Business modelling & planning

Market study delivered to the country board of Converse with recommendations and action plan validated by the global CEO (USA).

Digital marketing training seminars for APAC • Design and organization of training sessions • Attendees: Marketing & Brand directors/managers

2 Training Seminars (3 days each) organized for L’Oréal APAC (14 countries) about digital marketing in order to help the client to stimulate a customer-centric approach in marketing plan and to upgrade digital skills to walk new business opportunities andplan impactful cross-media campaigns.

Accelerate the digital transformation of Danone• Acceleration Workshops with Danone Waters &

Danone Baby • Singapore, Thailand, Indonesia, China

Global program where we designed & organized Learning Expeditions & Workshops in 3 regions (Europe, North America and Asia) to accelerate the digital transformation of Danone

Launch several e-Commerce brands in China• Business meetings with local e-commerce players• e-Commerce Insider monthly report• Advisory e-Business global department

Organisation of 2 Learning Expeditions combined with Market Research (monthly reports), workshops (Paris and Shanghai) and Strategic advisory to support PPR’s online business development in China.

Being partner of the Digital Business Club • Topic: E-mailing marketing in Social Media Age• Attendees: +40 brands & retailers

Design, prepare and deliver 1 conference (half day long) in Shanghai in order to present the company, meet potential clients and gain visibility with local market.

What we can do for you

DESIGN  DIGITAL  STRATEGIESA S S E S S   Y O U R   MARK E T

INDUSTRIES ALREADY COVEREDCosmeticsLuxuryInsurance & Finance Mother and Baby CareFootwear & ApparelGamingAutomotive

We support organizations to design projects and strategies involving a strong expertise into digital fields such as Digital Communication, Social Media, e-Marketing and e-Retailing Strategy.

Through various working formats (acceleration workshops, on-site tours…) and along with partners, we help you to bring ideas into motion!

Our company also supports organizations to accelerate their digital transformation.

We deliver Digital Training seminarsand Conferences for employees, from execution to board level.

In order to infuse the digital culture within their organization at a larger scale, our clients can also “plug” into a customizedonline platform. Then, L’Atelier takes care about the animation of your internal communities, including daily market updates.

Since more than 30 years, L’Atelier has been at the forefront of detecting and analyzing digital innovations impacting markets, companies and consumer behaviors.

With teams of experts within 3 continents (Europe, North America and Asia), we offer our clients a unique platform allowing them to see in advanceupcoming disruptive trends and shift them into new opportunities.

Through Trend Scouting reports, Customized newsletters, workshops with start-ups and cooperation with think-tanks we deliver to our mother company (BNP Paribas) and to our key clients continuous updates and analysis about upcoming changes arising within their industry or impacting their customers.

We perform studies, reports and benchmarks allowing our clients to get a clear view about their position within the online industry. Our researches explore multiple axis including Consumers(size, segmentation, behavior), Competitors (key players, strategies, business models) and Market views (size, structure, trends, value chain…).

Our results allowed international brands and retailers to identify new business opportunities, launch new projects and support their digital strategies.

DETECT  DISRUPTIVE  TRENDS 

Grow brand awareness, develop offer visibility and drive online/offline sales

Digital Strategy Advisory

Drive sales

Owned Assets

Off-site destinations

Drive sales

Owned Assets

Off-site destinations

We assist you to

Build efficient digital strategies at all levels

Our mission

Digital Communication Digital Marketing e-Commerce Store Activation1 2 3 4

Branded Online Community

Shopping platform

Mobile Apps

Stores

UnifiedDatabaseCLIENTS

SNS

BBS

Blogs

Web-to-store

mobile-to-store Web-to-storeE-Mail capture

E-Mail captureEngage

consumers

SEWeibo

KOL

E-Mail capture

Digital Strategy AdvisoryWe assist you to

Design and Shape your e‐Commerce Strategye-Commerce3

G o ‐ t o ‐ m a r k e tR E S E A R C H  OPERATE  E‐COMMERCE 

Market updates

Map & Analyze your digital assets

Design & Assess business scenarios

Audit

Business modeling

Setup

Build your e-commerce ecosystem

Market

Competitors

Trends

Consumers

Recommendations

E-Commerce dashboard

Monitor

Operate the platform(s)

+ +

1 2 3

By you or a 3rd party partner

Digital Communication Digital Marketing Store Activation1 2 3 4

Research capabilities DIGITAL TRENDS REPORTS  CONSUMER & MARKET STUDIES 

Workshop capabilities CLASSROOM STYLE  ON THE FIELD 

Google China visit

Baidu visit

Visit of Liba.com

Digital Marketing Training workshop for L’Oreal

powered by L’Atelier Digital Business Club

Club for Brands & Retailers

Online Community Management

Group Buying

e-Commerce Solutions

e-Reputation

Online LuxuryInnovative Startups

Social CommerceCustomer Relationship

Management

In-store innovations

Round tables Networking

Conferences

ENRICH YOUR NETWORK & SHARE YOUR EXPERIENCE

powered by L’Atelier Digital Business Club

Some members of the club

About us

Shanghai

L’Atelier BNP ParibasSHANGHAI OFFICE

Cloud Nine Plaza, 9/F 1118, West Yan'an Road200052 Shanghai - China(8621) 62818533

L’Atelier is an independent consulting firm, part of

BNP Paribas Group.

Contact us

asia@mail.atelier.net

L’Atelier (Shanghai) Ltd.哲翰管理咨询(上海)有限公司

Find us