latest innovations scalp technology and proven hair ... · head & shoulders with new fresh...
TRANSCRIPT
pginnovation.com
• The scent’s volatile top notes are “activated” by
water during the shower, amplifying the effect
of the fragrance overall.
• In a process that’s similar to moving from
traditional TV to HD, the complex notes of the
scent are created and perceived in high definition.
• The result is a surround-scent experience that can
have a positive impact on the mood of the user
as they start their day.
Head & Shoulders with new Fresh Scent Technology is a breakthrough anti-dandruff shampoo that provides scalp relief and beautiful, flake-free* hair along with a great scent—especially in the shower. As a leader in the anti-dandruff category for over 50 years, Head & Shoulders has developed an innovative approach to enhance the shower experience: combining proprietary scalp technology and proven hair benefits with a water-activated fragrance boost.
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Head & Shoulders Fresh Scent Technology brings smart hair and scalp care together in a no-compromise, ultimate shower experience:
*Visible flakes; with regular use
Availability:
Head & Shoulders with Fresh Scent Technology
will be available in food, drug and mass market
retailers throughout the United States starting
in January 2014.
About Head & Shoulders Fresh Scent Technology:
Head & Shoulders with new Fresh Scent Technology
delivers the same high quality scalp and hair care
efficacy, with an enhanced sensorial experience in
the shower.
Head & Shoulders technologists teamed up with
leading fragrance creators to make dandruff care
a truly pleasurable experience.
• In developing its new Fresh Scent Technology,
Head & Shoulders scientists and perfumers
rebalanced the fragrance within the products by
strengthening the sophisticated mix of top notes.
Contact
Alyssa Weiss Marina Maher Communications LLC
(PR Agency)212.485.6860
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