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LATEST STATISTICS

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Page 1: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

LATEST STATISTICS

Page 2: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

LUXURY PORTFOLIO MISSION

• Give listings exposure to the largest audience possible outside of the local market

• Increase the likelihood national and global buyers will find you

• Provide tangible marketing results at the best value

• Share the latest about today’s luxury consumer

• Connect our agents with the finest, most reputable and powerful group of brokers in the industry

Page 3: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

GLOBAL REACH

130,000Associates worldwide

565 Brokerages around the world

6Continents with member companies

Q Luxury Portfolio & LeadingRE Q LeadingRE

Page 4: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

LISTING INVENTORY

Total Inventory $61 Billion

Average Property $2.7 Million

Many renowned, celebrity homes and sold listings

NUMBER OF TOP LISTINGS

$1 Million+ 19,915 4.8%

$5 Million+ 2,075 10.9%

$10 Million+ 670 19.6%

PARADISE VALLEY, ARIZONA | $10,490,000

THE COMPANY YOU KEEP

Page 5: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

NETWORK WITH THE MOST SALES

$55 Billion More U.S. Home Sales Volume In 2017 Than Our Closest Competitor

Volume shown in billions of dollars

For informational purposes only. Based on available data for average sales units per agent and average sales prices per firm. In compiling this report, LeadingRE relies on third party sources including REAL Trends National Network 2018 Totals Final Report and REALTOR® Magazine 2017 Franchise Report. LeadingRE is not responsible for the accuracy of third party data.

0 100 200 300

Leading Real Estate Companies of the World® $372

RE/MAX $317

Keller Williams $298

Coldwell Banker $250

Berkshire Hathaway Home Services $181

Century 21 $121

Sotheby’s International Realty $116

ERA $26

Exit Realty $25

Realty Executives $22

Better Homes & Gardens $20

HomeSmart $12

$55 Billion More Home Sales Than Our Closest Competitor

For informational purposes only. Based on available data for average sales units per agent and average sales prices per firm. In compiling this report, LeadingRE relies on third party sources including REAL Trends National Network 2018 Totals Final Report and REALTOR®Magazine 2017 Franchise Report. LeadingRE is not responsible for the accuracy of third party data.

Volume shown in billions of dollars

Page 6: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

TOTAL U.S. PROPERTIESLuxury Portfolio has more listings over $1 million

Total U.S. Properties

Total > $1M

LuxuryPortfolio.com

SothebysRealty.com

ColdwellBankerLuxury.com

KWLuxuryHomes.com

ChristiesRealEstate.com

KnightFrank.com

MayfairInternationalRealty.com

Source: Mintel International Website Survey Q1 2018. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000

luxuryportfolio.com

Source: Mintel International Website Survey Q1 2018

Page 7: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

LUXURY PORTFOLIO IS TRULY LUXURY87% of listings are priced at $1M and/or above.

Luxury Portfolio is Truly Luxury

n LuxuryPortfolio.com

87% of listings are priced

at $1M and/or above.

100%

80%

60%

40%

20%

0%

87%OVER $1M

13%UNDER $1M

Source: Mintel International Website Survey Q1 2018.

luxuryportfolio.com

Source: Mintel International Website Survey Q1 2018

Page 8: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

vs COLDWELL BANKER GLOBAL LUXURY SM

66% of listings are priced at $1M and/or above.

coldwellbankerluxury.com

Source: Mintel International Website Survey Q1 2018

VS. Coldwell Banker Global LuxurySM

n ColdwellBankerLuxury.com

66% of luxury listings are priced

at $1M or above.

100%

80%

60%

40%

20%

0%

34%UNDER $1M

66%OVER $1M

Source: Mintel International Website Survey Q1 2018.

Page 9: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

vs SOTHEBY’S

46% of listings are priced at $1M and/or above.

sothebysrealty.com

Source: Mintel International Website Survey Q1 2018

VS. Sotheby’s

n SothebysRealty.com

46% of luxury listings are priced

at $1M and/or above.

100%

80%

60%

40%

20%

0%

46%OVER $1M

54%UNDER $1M

Source: Mintel International Website Survey Q1 2018.

Page 10: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

vs KELLER WILLIAMS LUXURY HOMES

28% of listings are priced at $1M and/or above.

kwluxuryhomes.com

Source: Mintel International Website Survey Q1 2018

VS. Keller Williams Luxury Homes

n KWLuxuryHomes.com

28% of luxury listings are priced

at $1M and/or above.

100%

80%

60%

40%

20%

0%

28%OVER $1M

72%UNDER $1M

Source: Mintel International Website Survey Q1 2018.

Page 11: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

WEBSITE STATSluxuryportfolio.com

• Average 3 million high-net-worth visitors annually

• 57,000+ homes marketed last year

• Listings in almost all states and more than 50 countries

• Traffic from 200 countries/regions per month

• Listings can be translated into 9 languages and 60 currencies

• 50% of traffic is from mobile devices

Page 12: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

WEBSITE VISITORSplanning to spend $1M+ on their next home

TORONTO, ONTARIO, CANADA | C $22,000,000Source: YouGov Affluent Perspective; Website Visitors from the USA

Liquid Assets: $10.8 Million

Avg. Household Income: $372,000

Primary Home (Mean Value): $2.4 Million

Second-Home Owner: 57%

Homeowners: 95%

Average Age: 36

66%: Male | 34%: Female

College Graduates: 97%

Page 13: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

ADDITIONAL ONLINE LISTING EXPOSURE

• wsj.com: Reaches 43 million digital readers per month

• mansionglobal.com: Receives 15 million pageviews per month

• countrylife.co.uk: 80% of pageviews are property related

• juwai.com: #1 Chinese property portal with 2 million visitors per month

• leadingre.com: Website for Leading Real Estate Companies of the World®

• youtube.com: Custom property tours created by Luxury Portfolio

Page 14: LATEST STATISTICS · LISTING INVENTORY Total Inventory $61 Billion Average Property $2.7 Million Many renowned, celebrity homes and sold listings NUMBER OF TOP LISTINGS $1 Million+

LEARN MOREVisit Program Information in LuxeXchange for additional materials and resources at xchange.luxuryportfolio.com

Bookmark and incorporate the Luxury Portfolio Digital Listing Presentation at luxurylistingpresentation.com

Updated May 2018