Operated by Latino Literacy Now, a 501(c)(3) not-for-profit organization 760-434-4484 • www.LBFF.us

Presented by Edward James Olmos and Latino Literacy Now

2010Cause Marketing

Sponsorship Opportunities in Support of Reading & Literacy

Index to contents on page 2

ChicagoApril 17-18

HoustonSeptember 18-19

Los AngelesOctober 9-10

Latino Literacy Now is a 501(c)(3) not-for-profit organization 760-434-4484 • www.LBFF.us

TabLE Of CONTENTs

a call to action from Edward James Olmos ..........................................................

Introduction to Latino Literacy Now .......................................................................

2010 Event schedule ................................................................................................

Past sponsors, Exhibitors...........................................................................................

Partnering Programs:

LatinoBook&FamilyFestival

Locations.......................................................................................................

Testimonials...................................................................................................

Co-Hosts.........................................................................................................

sponsorships ...................................................................................................

booth basics...................................................................................................

Literacy based sponsorship Opportunities:

LatinoInsightsSeries .................................................................................

LatinoAuthorsintheClassroom ...................................................................

InternationalLatinoBookAwards ................................................................

StarsAlignedForLiteracy ............................................................................

LatinoLiteracyNowNewsletter .................................................................

GeneralLiteracyProgramsAvailable...........................................................

Contract ....................................................................................................................

Demographics............................................................................................................

Contacts.......................................................................................................................

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AcalltoactionfromEdwardJamesOlmosChairmanoftheBoard,LatinoLiteracyNow

Dear friends of Literacy,

Please join us in our work to reduce illiteracy, promote literary excellence and advance the cause of reading in the Latino Community. Without literacy a child will never:

• be able to read to their kids at night, • read and understand a contract, • obtain a job that pays much more than minimum wage (with few exceptions), • review help wanted ads, • help their children with their homework, • understand and complete their homework falling further behind, • vote or participate in our Democracy as a full partner.

Our organization is called Latino Literacy Now, a non-profit corporation 501(c)(3). Our cause is promoting reading as a means of improving lives, both professionally and person-ally. Our goal is improved literacy throughout the Latino community. Included in our goals are a variety of literacy initiatives including health literacy and environmental literacy. Our initial community outreach effort, the Latino book & family festival, was first held in 1997 at the Los angeles Convention Center. When we started our mission I made a five year commitment to help build the festival into one of the best and widely appreciated community events anywhere. Due to the ongoing success of the festival, and because so many cities are showing an active interest in holding these festivals, a few years ago I made a lifetime commitment to Latino Literacy Now, the Latino book & family festival, the International Latino book awards and all our literacy programs.

Our events are designed to give companies - large and small - direct access to Hispanic consumers by providing a noise-controlled, business friendly environment where they can promote brands, sample and sell products, improve corporate image and demonstrate new product innovations to the largest minority group in the United states today. It is a unique marketing platform that has a proven track record of results.

While Latino Literacy Now is a nonprofit organization, it is committed to seeing that the businesses that support the Latino community are supported by the Latino community. Your contributions and sponsorships are tax-deductible and appreciated.

I invite you to join our cause and help us reach our goal. Thanks and I hope to see you at a Latino Literacy Now event in the coming year.

sincerely,

Edward James OlmosLatino Literacy NowChairman of the board

2777 Jefferson st. ste 200 • Carlsbad, Ca 92008 • 760-434-4484 • fax: 760-434-7476 jim@Lbff.us • www.Lbff.us • fed Tax ID# 33- 0868486

LaTINO LITEraCY NOW

board of Directors

Edward James OlmosChairman

Dennis HernandezPresident

Jess NietoViCe President

Kirk WhislerseCretary/treasurer

Kathy DiazBoard memBer

Jim sullivanexeCutiVe direCtor

2010 Latino Book & FamiLy FestiVaL tour

Chicago april 17-18

Unity schoolCicero, IL

Houston september 18-19George r. brown Convention Center

Los angeles October 09-10

California state University, Los angeles

internationaL Latino Book awardsNew York City

May 24Javits Center

FoLkLoriCo ChaLLenge usaat various venues,

including most Latino book & family festivals

ChiCago Latino Book & FamiLy FestivaL

12th Annual • April 17-18Unity School, Cicero, IL2009 Attendance: 24,500

Total Media Budget 2010: $500,000 Co-Host: Tele Guia de Chicago

internationaL Latino Book awards

12th Annual • May 24Javits Center

New York City

houston Latino Book & FamiLy FestivaL

7th Annual • September 18-19George R. Brown Convention Center

Projected Attendance: 20,0002007 Attendance: 12,000

Total Media Budget 2010: $500,000

Los angeLes Latino Book & FamiLy FestivaL

13th Annual • October 09-10California State University Los Angeles

Projected Attendance: 20,0002009 Attendance: 12,500

Total Media Budget 2010: $750,000

FoLkLóriCo ChaLLenge usa (FCusa)

nationaL FinaLsLas vegas

tBa

FCusa regionaL Competitions At various locations including most

Latino Book & Family Festivals

2010 events avaiLaBLe For sponsorship

CauseConnected,ExperientialMarketingOpportunitiesin

SupportofReading&Literacy

Latino Literacy Now (LLN), has been dedicated to advancing the cause of read-ing and promoting literacy in the Latino community since 1997. Hundreds of small and large companies have exhibited, many with excellent literacy initiatives that have given something tangible back to the community. We commit ourselves to doing more literacy themed initiatives in the coming years and to providing attend-ees and exhibitors alike with an exciting, rewarding experience.

future events are being planned with an eye to serving geographic sections of the

country such as Northern California (san Jose/san francisco), the Northeast (New York City), and the southeast (Miami/atlanta).

Anestablishedhistoryof60literary&culturalevents

by the end of 2009, Latino Literacy Now had produced 60 festivals, book awards and folklorico Dance competitions around the United states drawing more than 850,000 participants and attendees.

ABC AdvilAir Touch CellularAllstateAmerican AirlinesAmerican Heart AssociationAmtrakAmway GlobalArby’s Roast Beef Arte Publico PressAuto Club of Southern Calif.Balize Ltd.Banco PopularBarnes & NobleBarona CasinoBlockbusterBorders BooksellersBoy ScoutsCal-Vet Home Loan ProgramCalifornia Lottery California Teachers Assoc.Catalina Island CVBCenterPoint EnergyChase Manhattan MortgageChicago Sun TimesChryslerCinco Puntos PressColonnade BooksContinental AirlinesCurbstone PressDimetappHUDEdgewater Hotel & CasinoEl Cid MazatlánEnsenada Tourism TrustFannie Mae FoundationFarmers Insurance GroupFondo Mixto de Tecate, BC

Ford Motor CompanyGeico DirectGirl Scouts of the USA¡Grito! PressH & R BlockHansen’s Beverage HealthNetHispanic MagazineHoliday Inn Casino Household/BeneficialHouston ChronicleIsrael Government TourismIxtapa-Zihuatanejo Tourism John Hancock InsuranceJohns Hopkins UniversityJuicy JuiceKellogg’s CerealKMEX TV UnivisionKraft FoodsLand o’lakes & Lake to LakeLatin Business AssociationLatina MagazineLaughlin Visitors BureauLibros HispanoamericanosLlewellyn Worldwide Ltd.Longaberger Los Angeles Police Los Angeles Public LibraryLos Angeles TimesLULAC of IllinoisMexicali Tourism TrustMexican Government Tourism Mexicana AirlinesMony Life Insurance Mutual of New YorkNBCNational Education AssociationNationwide Insurance

NestleNick Jr.Nissan North AmericaPacific Bell WirelessPalm Springs Aerial TramwayPremiere Aztlan Book StorePueblo Bonito HotelsRadio UnicaSalomon Smith BarneySan Manuel Mission IndiansSanta Clara County Sanwa Bank CaliforniaSav-on Drug StoresScholastic BooksSears Book CenterSharp HealthCareSimon & SchusterSnappleSouthern California EdisonSparkletts Drinking WaterState Farm Insurance Sumitomo BankTangTargetTijuana Tourism Time Inc.ToyotaTylenolTupperwareU.S. Air ForceU.S. Army U.S. Census BureauUSCUSPO Global OvernightWal-Mart Stores Inc.Washington Mutual BankWells Fargo Bank Western Union

Our EvEnt ParticiPantssuPPOrt thE LatinO cOmmunity

A PArtiAl list of PAst EvEnt sPonsors & Exhibitors

4

2010: BuiLding On succEss

Results“I’d like to thank everyone involved in putting together this year’s festival. I had a great time par-ticipating, and I am sure others around me did as well.” adriana dominguez, Literary Agent, Full Circle Literary, New York City. October 14, 2009, commenting on the 2009 Los Angeles Festival.

“A really neat family event. The food was good. The entertainment was great. We came home with a stack of books.” terri works, Librarian, City of Stockton, California.

“It was a great educational event, especially for the kids and it gave us a good opportunity to network and promote our business.” maria alanis, AAMA, Houston, Texas.

“The festival is one of the most important gatherings because it illustrates to American corporations that Latinos are not only a growing population but also a race that is finding ways to better itself by edu-cation and literacy.” ramiro Burr, author, quoted in the Los Angeles Times, August 29, 1999.

“The Festival is an outstanding one-of-a-kind event for Latinos. Great for lots of networking, and out-standing for writers and authors to meet main agents, distributors and publishers, who are proactively seeking to represent, guide and work with Latinos. It happened to me.” rafael Colón, author and presi-dent of Voices Internacional.

FestivalParticipationcreatesresults.Recenttestimonials:

Chicago, Il • April 17-18 For the 12th annual Chicago Festival we will once again be holding a Spring Festival. Our

home for the sixth straight year will again be Unity School, in the Town of Cicero, one of the most densely Latino populated suburbs in the entire Chicago area. This venue has worked excep-tionally well for us

with an average attendance of 28,000 over the last four years. Continuing as co-host for the Chicago event is Tele Guia de Chicago. Look for lots of celebrities, authors, good food and, of course, large crowds.

Houston, texas • september 18-19 The Houston Latino Book & Family Festival has a long standing tradition of producing quality literary talent, an outstanding seminar and panel program and turning out large audiences of readers,

shoppers and friends of literacy. For 2010 we are happy to announce a new co-host partner-ship with the National

Hispanic Professional Organization (NHPO). NHPO brings a wealth of networking, event planning and organizational experi-

ence to the mix. Once again the George R. Brown Convention Center (GRB) will be our home. We will also be participating in the annual Fiesta Patrias parade that ends next to the GRB as we open our doors on Saturday.

los Angeles, CA • October 09-10 Thanks to the participation of over 70 Latino authors, the 2009 Los Angeles Festival was host to the most exceptional literary program in our 13 year history. Holding the Festival on Greenlee Plaza at California State University Los Angeles worked exceptionally well. We have finally found a new home for our Flagship event.

Once again we will be working with several University depart-ments, faculty and student groups to put on a well-organized fes-tival. As in 2009, emphasis will be placed on putting together an excellent literary program along with an extensive Food Court,

a cultural program including Folklorico dance competition, and a celebrity participation that makes the Los Angeles Festival unique.

Diverselocationscreatemultipleopportunities.2010TourStops:

5

PartnEring PrOgrams • LatinO BOOk & FamiLy FEstivaL

Billing:

Edward James Olmos & Latino Literacy Now present the (Your Company Name) Latino book & family festival

(orwordsofyourchoosingtosimilareffect)

initiative:

Together with your marketing team and your advertising agencies we will craft a unique strategy, or adapt your current strategy, to fully integrate your

marketing objectives into the Latino book & family festival.

activation:

1. prior to Festival√ Only one Title Sponsorship is available for each Festival venue. Exclusivity is guaranteed. (No other

company in your category may participate at any level without your consent).√ A dedicated press release will be sent to discuss your involvement with each Festival you are sponsor-

ing. This effort will be exclusively for your company.√ Logo with priority positioning in all advertising and marketing materials. √ 25% of print media budget will be spent on a separate advertising campaign devoted to your involve-

ment in the Latino Book & Family Festival.√ Your logo, with an interactive link to your Web site, will be posted on the Festival’s Web site.√ Banner advertising on our Web site for 9 months. √ Logo placement on 6 editions of Insider, our newsletter sent to over 5,000 opt-in subscribers.

2. on site√ One Mega booth with priority placement, with attendee access from as many sides as feasible. Exact

size to be determined by your needs and venue. Multiple exhibit areas are also possible to maximize attendee access.

√ Attendee on-site survey will be branded with your logo and you will have the opportunity to place up to three questions in the survey.

√ All programs, posters, flyers and stage and aisle signage will contain either your company name or, where feasible, your logo.

√ Authors may be arranged to sign autographs in your pavilion. √ Four banners (each 36" x 70") will be created and placed strategically in the exhibit area.√ Three, full-page, four-color ads in the Festival Program (back cover is available for one of your

pages).

3. after Festival√ Demographics and attendee data obtained via the on-site survey will be made available exclusively to

the sponsor. √ Detailed report on media, marketing efforts and attendees, including photos, sent within 10 days of

completition of each festival.

titLE sPOnsOrshiP 1 eVent: $125,000 2 eVents: $240,000 3 eVents: $350,000 (saVe $10,000) (saVe $25,000)

All benefits packages should be considered as summaries. We will work with you to create a unique sponsorship experience that meets your goals.

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PartnEring PrOgrams • LatinO BOOk & FamiLy FEstivaLFestivalsponsorshippackages:maximumexposurebefore,duringandaftertheevent.

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PartnEring PrOgrams • LatinO BOOk & FamiLy FEstivaLFestivalsponsorshippackages:maximumexposurebefore,duringandaftertheevent.

Billing: Edward James Olmos & Latino Literacy Now present

The Latino book & family festival presented by(Your Company Name)

Benefits:

√ More than one Presenting Sponsorship is available for each Festival venue. Exclusivity is guaranteed at the Presenting sponsorship level (no other company in your category may be a Presenting sponsor).

√ One Mega booth with priority placement, with attendee access from as many sides as feasible. Exact size to be determined by your needs and venue restrictions.

√ Your participation in pre-festival press conference.√ A dedicated press release will be sent to discuss your involvement with the Festival. This effort will be

exclusively for your company.√ You will be credited in all press releases, advertising and marketing materials. √ Authors may be arranged to sign autographs in your pavilion. √ Two banners (each 36" x 70") will be created and placed strategically in the exhibit area.√ Your logo, with an interactive link to your Web site, will be posted on the Festival’s Web site.√ Banner advertising on our Web site for 6 months. √ Logo placement on 3 editions of Insider, our newsletter sent to over 5,000 opt-in subscribers. √ Your logo will appear on the Festival poster and be prominently displayed in most marketing materials. √ Two, full-page, four-color ads in the Festival Program (back cover may be available if not taken by a

Title sponsor)

√ Sponsor receives up to a 20’ by 40’ (800 sq. ft.) booth (at all venues where space allows) with prior-ity placement and attendee access from as many sides as feasible. Exact size to be determined by company’s needs and venue restrictions.

√ Authors can be arranged to sign autographs in your exhibit area. √ A dedicated press release will be sent to discuss your involvement with the Festival. This effort will

be exclusively for your company.√ a Banner (36" x 70") will be created and placed near your exhibit area.√ Your company will be cited in all the press releases and marketing efforts for the Festival.√ Your logo will appear on the Festival poster, on our Web site with an interactive link to your Web site,

and be prominently placed in marketing materials.√ One full-page four-color ad in the Festival Program.√ Sponsors signing up for more than one event per year or for one event for three years will receive

banner advertising on our Web site.

PrEsEnting sPOnsOrshiP 1 eVent: $50,000 2 eVents: $95,000 3 eVents: $140,000 (saVe $5,000) (saVe $10,000)

PadrinO sPOnsOrshiP 1 eVent: $20,000 2 eVents: $38,000 3 eVents: $56,000 (saVe $2,000) (saVe $4,000)

presented by The Houston Chronicle & local co-host NUESTRA PALABRA: Latino Writers Having Their Say

FREE

ADMISSION

Presentations are in English and Spanish

Book&FamilyFESTIVAL

Organized by

N U E S T R A PA L A B R AL at ino Wr ite rs Hav ing The ir S ayS e r v i n g o u r c o m m u n i t y s i n c e 1 9 9 8

713.867.8943www.nuestrapalabra.org

Official Airline

Jorge Ramos UnivisiónSat. Sept. 29, 11amGRB Stage

Enrique GratasUnivisiónSun. Sept. 30, 2pm

Teresa RodriguezUnivisiónSat. Sept. 29, 1pmGRB Stage

houston latinoC e l e b r a t e t h e 5 t h A n n u a l E d w a r d J a m e s O l m o s

Saturday & SundaySeptember 29 & 30, 2007

10am - 6pmGeorge R. Brown

Convention CenterHall A-3

Anthony RomeroACLU National President

Sat. Sept. 29, 2pmGRB Stage

Sarah Cortez

John Lantigua

XavierGarza

Dagoberto GilbSat. Sept. 29, 5pmGRB Stage

MichelleHerrera MulliganSat. Sept. 29, 4pmSalon A & B

Sat. Sept. 29 3pmSalon DSun. Sept. 303pmGRB Stage

Marcos WittSun. Sept. 30, 4pmGRB Stage

Lalo AlcarazSyndicated Cartoonist

Sat. Sept. 29, noonRoom CSaturday, Sept. 29, 4pm

GRB Stage

Over 40 Latino authors and workshopsFolklorico Challenge USA

Title V Workshop, Sat. Sept. 29Baby Jay, Sunday, Sept. 30, 5pmImmigration Town Hall Meeting

TEACHERS Win Classroom Sets of Books at openabook.org

Yuliana Gallegos

NPbkfst2007poster 9/21/07 1:37 PM Page 1

√ One 20’ by 30’ (600 sq. ft.) booth with attendee access from as many sides as feasible. Exact size to be determined by company’s needs and venue restrictions. √ One full-page four-color ad in the Festival Program. √ Your company will be cited in select press releases and marketing efforts. √ a Banner (36" x 70") will be created and placed near your exhibit area. √ Your logo appears on the Festival poster, on our Web site with an interactive link to your Web site, and your company name will be displayed in marketing materials

√ Sponsors signing up for more than one event per year or for one event for three years will receive banner advertising on our Web site.

cOmPadrE sPOnsOrshiP 1 eVent: $13,000 2 eVents: $25,000 3 eVents: $37,000 (saVe $1,000) (saVe $2,000)

√ One 20’ by 20’ exhibit booth, including two corner booths. Exact size to be determined by company’s needs and venue restrictions.√ A half-page black and white ad in the Festival Program. √ Your company name on the Festival poster and in most marketing efforts.√ Sponsors signing up for more than one event per year or for one event for three

years will receive banner advertising on our Web site.

amigO sPOnsOrshiP 1 eVent: $3,000 2 eVents: $5,500 3 eVents: $8,000 (saVe $500) (saVe $1,000)

Chicago 02/14/2010 03/11/2010 04/02/2010 Houston 07/18/2010 08/18/2010 09/03/2010 Los Angeles 08/09/2010 09/09/2010 09/25/2010

Logo For Posters/FLyers(2 months Prior)

Ad For souvenir ProgrAm

(2 weeks Prior)

Artwork For BAnners

(1 month Prior)

dEadLinEs

√ One 20’ by 20’ exhibit booth with attendee access from as many sides as feasible. Exact size to be determined by company’s needs and venue restrictions.√ One full-page black and white ad in the Festival Program.

√ Your logo will appear on the Festival poster, on our Web site with an interactive link to your Web site, and your company name will be displayed in marketing materials. √ Sponsors signing up for more than one event per year or for one event for three years will receive banner advertising on our Web site.

cOmPañErO sPOnsOrshiP 1 eVent: $5,000 2 eVents: $9,500 3 eVents: $14,000 (saVe $500) (saVe $1,000)

8

PartnEring PrOgrams • LatinO BOOk & FamiLy FEstivaLFestivalsponsorshippackages:maximumexposurebefore,duringandaftertheevent.

viP rEcEPtion: $5,000. Normally held Friday night, away from the Festival venue, this event draws sponsors, media, celebrities & authors

Exhibitor rEcEPtion: $5,000. Normally held Saturday night, away from the Festival venue, the event draws exhibitors, sponsors, celebrities & authors

Author/sPonsor viP ArEA: $3,500. Draped or tented private area on the Festival show floor.voluntEEr rEst ArEA: $2,500. Draped or tented private area on the Festival show floor.

Prices are per event with no multi-event discounts. In-kind donations of venue, food& beverage will be considered for payment or partial payment of sponsorship fees.

Each reception sponsor receives:√ One 10’ by 20’ exhibit booth. √ A half-page ad in the Festival Program. √ Your company name on the Festival poster and in most marketing efforts.√ Your company name branded (including on-site signage) in association with the reception.√ Speaking opportunities at appropriate receptions.

FEstivaL rEcEPtiOns

Ballet Folklórico competitions in three age groups (Junior, Senior and Adult) are held at each Festival venue. Only one Sponsor is sought for each venue.

BeneFits:√ One 10’ by 20’ exhibit booth placed near the competition stage. √ A half-page ad in the Festival Program. √ Your company logo on the Festival poster and in most marketing efforts.√ Your company name branded (including signage) in association with the dance competition.

Price is per event with no multi-event discounts. Sponsorships for the FCUSA National Finals are also avaailable. Call 760-434-4484 for more information.

FOLkLOricO chaLLEngE usaFcusa Patrón sPOnsOr: $5,000

10’ x 10’ booth PAckAgE*• 8’ tall foot pipe and drape backwall• 3’ foot tall pipe and drape siderails• One 6’ x 30” topped and skirted table• Two folding chairs• One wastebasket• ID sign with your company name.

The Festival team is dedicated to making your experience a success whether you purchase one booth or participate as a sponsor.

BOOth Basics

Key Activity AreAs MAy include Main Stage • Folklórico Challenge USA Dance Competition Stage • Seminar Area • Food Courts • Travel Exhibit • Kid’s Stage & Play Area

Health Screening Areas • Other activity areas may be established

A variety of configurations for multiple booths are available at favorable rates. These include two-booth, three-booth, four-booth and corner-booth packages. Booth configurations for spon-

sors vary depending on the level of partici-pation. Please refer to the exhibitor contract on page twelve for more informa-tion. Remember, you select the location you prefer.

The Latino Book & Family Festival follows guidelines established by the International Association for Exposition Management (IAEM).

* This is a typical event package. Periodically, space limitations may make it necessary for certain booths to be 8’ deep instead of the normal 10. Packages for outdoor events that require tenting will differ slightly (i.e. no skirting on table, no ID sign). the complete booth package is only guaranteed to exhibitors sign-

ing up two full weeks or more prior to an event.

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PartnEring PrOgrams • LatinO BOOk & FamiLy FEstivaLFestivalsponsorshippackages:maximumexposurebefore,duringandaftertheevent.

“LatinO insights” sEriEsPLatinum LeVeL: $45,000 • goLd LeVeL: $30,000 • Bronze LeVeL: $20,000

Latino Insights is an educational forum utilizing audio and video podcasts, newspaper articles and online content de-signed to inform target audiences on important issues related to a variety of Latino issues and literacy related topics. La-tino Insights also serves to give a national platform to Latino writers and authors.

SerieS A: Children’S AuthorS

Audience: The prime audience for this initiative will be educators, parents and community leaders. ModerAtor: An educator.

SerieS B: Self-help AuthorS

Audience: The prime audience for this initia-tive will be young professionals, college stu-dents, book club members, librarians. ModerAtor: An educator.

SerieS C: fiCtion AuthorS

Audience: The prime audience for this initia-tive will be readers of fiction, book club mem-bers, librarians.ModerAtor: An educator.

SerieS d: Senior iSSueS

Audience: The prime audience for this initiative will be seniors, health practitioners, care facili-ties and family members of seniors.ModerAtor: A senior affairs advocate (i.e. AARP representative).

SerieS e: finAnCiAl literACy

Audience: The prime audience for this initiative will be families, homeowners and employees in the financial services sector. Addi-tional audiences would include community leaders and those look-ing to purchase a home. ModerAtor: A financial advisor.

SerieS f: heAlth literACy

Audience: The prime audience for this initia-tive will be families, especially Mothers, public health officials, doctors and educators. ModerAtor: A health practitioner.

SerieS G: environmentAl literACy

Audience: The prime audience for this initiative will be involved adults, executives from environ-mental organizations, community service organi-zations.ModerAtor: An environmentalist.

SerieS h: pArentinG literACy

Audience: The prime audience for this initiative will be parents, edu-cators, school administrators and mental health practitioners.ModerAtor: An educator or par-ents rights advocate.

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PartnEring PrOgrams • LitEracy BasEd OPPOrtunitiEsGetInvolved.Programsthatmakeadifference.

ActIvAtIon

formAt: Each initiative will feature a single Latino author sharing their insights on their books and/or Latino experts in their field. The sessions will be recorded either in person or via webEX. In addition there will be a short Exercise Booklet avail-able with each presentation. The exercises will be designed for the listener/viewer to work on together with their families.

frequenCy: Each series will featuring a new author will be posted each month.

mArketinG: Each of Latino Literacy Now’s Latino Insights series will be launched with a press conference and public rela-tions efforts. Articles will be submitted to over 500 Hispanic publications. A comprehensive e-marketing program will be conducted to reach appropriate educators, community leaders and parents via the internet.

diStriBution: Podcasts will be available via a variety of meth-ods. Millions of people are now utlilizing podcasts for educa-tion and entertainment. Remember, Podcasts may be accessed at any moment, anyone with a computer can get them, and they are free. The Exercise Booklet will also be available as a free pdf via iTunes and other distribution channels.

BenefitS to Community: This program will take community outreach of Latino literacy to a new level. It will offer great programs in a format that is useable at any time and available for free to everyone. Users can easily share the information.

BenefitS to SponSorS: Each initiative will have a maximum of three sponsors. Sponsors will also be tied in with key e-mar-keting as well as press conferences. Promotional space in the Exercise Booklet will be available.

SponSor inveStment: Sonsorship costs are per series for a twelve month involvement.

We are open to your ideas for other Latino Insights programs that would utilize our community outreach efforts.

overview: This program presents Latino authors as role models for students, while demonstrating the importance of reading as a life long pursuit that will improve their lives. Authors will visit classrooms with a high percentage of Latino

students in each Festival city during the week leading up to the weekend event. Authors will read to the students, discuss how they got started writing and answer questions.

outreAch: A press-conference will be held to announce the program and the author and sponsor’s involvement. The author’s

in-class presentation will be recorded for later broadcast as a Podcast, which will continue to gather impressions online throughout the year.

PArticiPAting Authors: Through our twelve year history of put-ting on the Latino Book & Family Festivals and our ten year history of hosting the International Latino Book Awards we have established a great working relationship with authors, publishing houses, agents and publicists.

BeneFits to sPonsors: In addition to inclusion in the podcast, sponsors will be featured on program signage at the schools and will participate in the press conferences.

LatinO authOrs in thE cLassrOOm PLatinum LeVeL: $35,000 • goLd LeVeL: $20,000 • Bronze LeVeL: $15,000

The Stars Aligned for Literacy initiative will feature an array of Latino stars featured in Public Service Announcements aimed at promoting literacy in the community. Funding for the Stars Aligned for Literacy program will provide scholarships for high school students in need while also providing operating capital for Latino Literacy Now.

stars aLignEd FOr LitEracyPLatinum LeVeL: $75,000 • goLd LeVeL: $50,000 • Bronze LeVeL: $30,000

intErnatiOnaL LatinO BOOk awardsmay 24, 2010 • Javits cEntEr • nEw yOrk city

PLatinum LeVeL: $20,000 • goLd LeVeL: $10,000 • Bronze LeVeL: $7,500

AdditionAL BeneFits For PLAtinum LeveL sPonsorshiP: √ Web-broadcasting: Your company’s branding is embedded into the media that will be available for public review for 12 months following the event. √ Exclusive one-camera interview with a sponsor executive. This interview will be edited into the awards content and will serve as an introduction for post event viewing.√ Speaking opportunity at awards ceremony.

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PartnEring PrOgrams • LitEracy BasEd OPPOrtunitiEs

LatinO LitEracy nOw suBscriBEr nEwsLEttEr PLatinum LeVeL: $5,000 • goLd LeVeL: $3,500 • Bronze LeVeL: $2,000

PLAtinum LeveL sPonsorshiP BeneFits

√ Logo placement: 12 editions √ Editorial inclusion in 3 editions

goLd LeveL sPonsorshiP BeneFits

√ Logo placement: 6 editions√ Editorial inclusion in 2 editions

Bronze LeveL sPonsorshiP BeneFits

√ Logo placement: 3 editions√ Editorial inclusion in 1 edition

GetInvolved.Programsthatmakeadifference.

Latino Literacy Now’s newsletter, Insider, is sent electronically to over 6,000 opt-in subscribers who have visited our web site at www.LBFF.us and signed up to receive periodic updates about our programs and events. Insider’s open and click through rates are above the industry average. Advertising and advertorial space are now available.

PLAtinum LeveL sPonsorshiP BeneFits: √ Funding Provided By tag on all PSA spots.√ Presenting naming rights during PSA spots.√ Presenting naming rights in all promotional literature.

goLd LeveL sPonsorshiP BeneFits:√ Logo placement at end of PSA spots.√ Additional Funding Provided By tag on all PSA spots.

Bronze LeveL sPonsorshiP BeneFits:√ Additional Funding Provided By tag on all PSA spots.

Bronze LeveL sPonsor BeneFits:√ sponsor’s logo Banner on display at ceremony. √ Up to 2 sponsor slides at the beginning of the presentation.√ reserved Center Table (up to 8 guests).√ announcer mentions during awards (minimum of 5).

AdditionAL BeneFits For goLd LeveL sPonsorshiP: √ Name mentioned as sponsor in all ILba press releases, prior to and after event.√ Logo placement on the Latino book & family festival website (Lbff.us).

Latino Literacy Now created the Latino Book Awards in 1999. There are over 60 categories divided into such genres as Children’s Books, Young Adult Books, Non-fiction and “Best First Book.” Awards are given for both English and Spanish language works.

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Fill in the following information as completely as possible, sign and return to 2777 Jefferson St., Ste 200, Carlsbad, CA 92008 or fax to 760-434-7476.Company Name: _______________________________________________ Contact Person: _______________________________________ Name as it will appear in the Souvenir Program listing and on identification sign. Please print clearly. Please make sure to include your email address. Exhibitor information kits are emailed approximately 1 month prior to each event. If your email address is not clear it may delay your receiving vital information concerning your participation.Address: _________________________________________ City: ____________________________ St.: ___ Zip: __________________ Phone: _________________________________ Fax: _________________________________ E-mail: __________________________________ Company-Organization Profile-Products and/or Services (also for Souvenir Program): ______________________________________________________________________________________________________________________________________________________________________

2010 ExhiBitOr/sPOnsOr cOntract

advisory: if you have not taken occupancy of your exhibit area by 9:30 am saturday morning, it may be reassigned.RESTRICTIONS: To better provide for ALL exhibitors and to create a “business friendly” environment on the show floor, the volume of noise emanating from your exhibit area may not exceed 80 decibels as measured on the Festival decibel meter. TERMS: Exhibitors agree to the Festival Terms, including the Cancellation (Refund) Policy, as posted online at: www.lbff.us/terms. Exhibitors agree to hold harmless Latino Literacy Now for any accidents, injuries or death that may occur at the venue on the dates specified for the event.

Authorizing Signature _________________________________________ Title ________________________________

Printed Name ________________________________________________ Date_________________________________

BOOTH AREA ACTIVITIES: So that we might better place you on the show floor, please list the activities you plan for your exhibit area:_______________________________________________________________________________________________________________________BOOTH PREFERENCES: Festival floor plans will be available at www.LBFF.us prior to each individual event. If the floor plan for the event(s) you are interested in is available please submit your top 3 choices below. If the floor plan is not yet posted, leave this area blank (booth assignments are prioritized according to the date your payment is received in full at the Festival office). 1. # ________ 2. # _________ 3. # ________ Booths will not be reserved until full payment is received.

One Booth

Government Agencies& Schools

4 booth pkg.(incl. 2 corners)

ThreeBooths

Corner Booth

Two Booths

Non-profit no sales

Non-profit with sales

2 booths w/1 corner

For more information contact Jim Sullivan at 760-434-4484

bOOTH PrICEs: chicAgo:

houston:

Los AngeLes:

Amigo comPAñero comPAdre PAdrino Presenting titLe ❑ $3,000 ❑ $5,000 ❑ $13,000 ❑ $20,000 ❑ $50,000 ❑ $125,000 ❑ $5,500 ❑ $9,500 ❑ $25,000 ❑ $38,000 ❑ $95,000 ❑ $240,000 ❑ $8,000 ❑ $14,000 ❑ $37,000 ❑ $56,000 ❑ $140,000 ❑ $350,000

1 event

2 events

3 events

LAtino insights Authors/cLAssroom Book AwArds stArs ALLigned insider

PLAtinum ❑ $45,000 ❑ $35,000 ❑ $20,000 ❑ $75,000 ❑ $5,000 goLd ❑ $30,000 ❑ $20,000 ❑ $10,000 ❑ $50,000 ❑ $3,500 Bronze ❑ $20,000 ❑ $15,000 ❑ $7,500 ❑ $30,000 ❑ $2,000

sponsorship

s

voLunteer rest AreA sPonsor/Author viP rest AreA viP recePtion exhiBitor recePtion ❑ $2,500 ❑ $3,500 ❑ $5,000 ❑ $5,000Price is per event (no multi-event discounts). In-kind donations of venue and/or food & beverage will be considered.

See pages 5-10 for description of sponsorship benefits for all categories.

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Pay by 01/17/2010Pay after 01/17/2010

Pay by 06/17/2010Pay after 06/17/2010

Pay by 07/09/2010Pay after 07/09/2010

BYOC*

❑ $400❑ $500

❑ $400❑ $500

❑ $400❑ $500❑ $250

❑ $600❑ $700

❑ $600❑ $700

❑ $600❑ $700❑ $350

❑ $700❑ $800

❑ $700❑ $800

❑ $700❑ $800❑ $400

❑ $800❑ $900

❑ $800❑ $900

❑ $800❑ $900❑ $450

❑ $900❑ $1,000

❑ $900❑ $1,000

❑ $900❑ $1,000❑ $500

❑ $1,800❑ $2,000

❑ $1,800❑ $2,000

❑ $1,800❑ $2,000❑ $1,000

❑ $300❑ $350

❑ $300❑ $350

❑ $300❑ $350❑ $175

❑ $300❑ $350

❑ $300❑ $350

❑ $300❑ $350❑ $175

❑ $200❑ $250

❑ $200❑ $250

❑ $200❑ $250❑ $125

❑ SPONSORS & EXHIBITORS DISCOUNT: three yeAr commitment discount includes 20% off the published rates plus a price guarantee for the three year term of the contract. Each year for three years you will receive your booth or sponsorship at a 20% discount. You will be automatically registered for three years. If you do not complete your three year agreement, you will be billed the additional 20% for the years/events you participated.

Please pick the Festival(s) you want to participate in below: ❑ chicAgo ❑ houston ❑ Los AngeLes AMOUNT ENCLOSED OR TO BE CHARGED: $___________ METHOD OF PAYMENT: ❑ Check enclosed ❑ Check has been sent ❑ Charge credit card (MC, Visa, Amex only)CREDIT CARD ORDERS: Card #: ________________________________________ Expiration Date: _____________

Name on Card: ___________________________________ Authorized Signature: ___________________________Full payment must accompany this signed contract. Fill in above credit information and sign where indicated or make check or institutional purchase order payable to LAtino Book & FAmiLy FestivAL and mail along with this contract to LBFF, Event Services, 2777 Jefferson St., Ste. 200, Carlsbad, CA 92008-2856. LATINO LITERACY NOW FEDERAL TAX ID #: 33-0868486.

*BYOC: Bring your own canopy, tables, chairs & ID signage. Tables & chairs and other extras may be ordered directly from the decorator for an additional charge. these special rates apply only to the Los angeles Festival and are not applicable for booths in the Food Court.

Latino Literacy now2777 Jefferson st., ste 200Carlsbad, Ca 92008

average age all attendees

25.5average age

of respondent37

respondents by age groupUnder 30: 24%

18-49: 82%30-49: 61%

50 or Over: 15%average household income

$65,750Combined annual income

$655,600,000total household incomeLess than $25,000: 19%$25,001-$34,999: 27%$35,000-$49,999: 18%$50,000-$74,999: 19%$75,000-$99,999: 08%

More than $100,000: 08%% earning over $50,000

35%average household size

4.1average Festival group size

3.5marital statusMarried: 59%Single: 29%

Divorced: 11%Widowed: 01%

sex: Female 55%Male: 45%

ethnic heritage Mexican/Chicano: 78%South American: 05%

White, non-Hispanic: 5%Other Non-Hispanic: 5%

Central American: 3%Other Hispanic/Latino: 2%

Cuban: 1%Puerto Rican: 1%

Language spoken at home Only Spanish: 12%

Only English: 12%Mostly English: 16%Both Equally: 20%

Mostly Spanish: 25%

preferred Language for readingBoth: 23%

Spanish: 34%English: 44%

% owning or Buying a home or Condo

50%annual average number of

Books purchased26.5

persons per household with a Cell phone

2.1

nationaL saLesJim sullivan

760-434-4484 • jim@LBFF.us

FEstivaL cOntacts

The Latino Book & Family Festival’s web site at LBFF.us is a great place to keep in touch with the latest news. • Brochures • Program Schedule • Links to the Venue • Floor Plans • Recommended Hotels • Author Podcasts Online booth registration is now available. Visitors may also enter their email address to receive Insider our html newsletter that is sent out to a completely opt-in list of more than 5,000 Festival support-ers nationwide. Groups interested in entering a Folklórico Challenge USA competition, or anyone wanting to find out more about sponsor-ing that exciting event will find everything by clicking on the FCUSA logo.

Our wEB sitE PrOvidEs in dEPth

inFOrmatiOn On dEmand

www.LBFF.us

Questionnaires were distributed at the Los Angeles and Chicago Latino Book & Family Festivals held in 2009. The over 2,500 surveys collected represent a legitimate sampling of our audience. The following results represent an average of these results.

2009 Festival attendee Profile

dEmOgraPhics

samPLE Purchasing data

Ethnicity/LanguagE