Celebrating excellence & recognizing groundbreaking leaders in business, education,entertainment, art, health, community service, and more; while acknowledging the communities’

contributions to the popular culture.

9th Annual Latino TrendsetterAwards & Scholarship GalaNovember 30th 2010

Tuesday November 30th atthe Times Square MarriottMarquis. Reception & galadinner, from 6pm to 11pm

IMAGES FROM 2009 LATINO TRENDSETTER GALA @ The United Nations

Veronica Contreras & AprilLee Hernandez-Castillo

Co- hosts

Willie ColonLatin Music Legend

Laura PosadaMaritza PuelloNY 1 Noticias

Ruben Diaz Jr.Bronx Borough

President

2009 Awardrecipients

About UsThe 9th Annual Latino Trendsetter Awards is produced by Defining Trends MediaGroup, a multi-platform company that connects with the bilingual/bicultural HispanicMarket through its website, proprietary events, social media, email campaigns, andLatinTRENDS Magazine (formerly known as DTM Magazine), the official magazineof the forward-thinking people who enjoy Latin culture, cuisine and entertainment.

Since 2001, our vision has been that of “bridging cultures” by providing intelligententertainment in traditional and new media platforms to influencers, taste-makers, andlifestyle-conscious Trendsetters.Our annual Latino Trendsetter Awards celebrates excellence and recognizesgroundbreaking leaders in business, education, entertainment, art, health, communityservice, and more, while acknowledging the communities’ contributions to the popularculture.

U.S. Latinos are the largest and fastest-growing and largest ethnic group in America. Thisis especially so for the new generation of U.S. Latinos, many of whom are bilingual andbicultural. We call is “Pop Culture with a Latin Twist.” This is a vibrant community yearningto be seen and heard; a community choosing to stay connected and wanting a voice of itsown. This is the reason we exist.

PRESS

FAQ’s

What is a “Trendsetter”?A trendsetter is a leader and innovator in the community. S/he is someonewho leads the pack through his/her deeds and actions. S/he is someone who is notafraid to be different. A trendsetter is: the community leader who organized aprogram in your neighborhood; a groundbreaking executive in corporate America;the lady next door who took in an abandoned kid; a leading political figure; thebodega owner who gives credit and allows families in your community to eat; anartist or performer who has changed or is changing music and the arts; a risk takingsports figure; the small business owner who is working on the next great idea; astudent who dropped out to raise a child, but returned to earn a college degree. Inthe end, a trendsetter is someone who, through his/her actions, helps to define theU.S. Latino experience and culture and -- most of all -- makes you feel proud to beLatino! How do you nominate someone for a 2010 Latino Trendsetter Award? Sendthe name, address, phone number and e-mail address of your nominee to: LatinTrends Magazine, 2010 Latino Trendsetter Awards, 60 West 39th Street Suite 2WNew York, NY 10018 or trendsetter@latintrends.com

How are the entries judged?Entries are judged by a committee of LatinTRENDS staff, writers, & collaboratorsfrom a variety of professional backgrounds. Each entry is judged on:1) What the entrant did to further define the U.S. Latino experience and culture.2) How the entrant is an innovator and leader in his/her field.3) Why the entrant’s accomplishments have or are influencing Latino culture and themainstream

"

FAQ’s

"

What is a “Latino Trendsetter Awards” Student Scholarship

Award?Each year LatinTRENDS presents scholarships to threeHispanic students within the CUNY system who are thewinners of our annual essay contest. Essay submissionsare limited to 1000 words and seek the student’s views ona relevant issue about the U.S. Latino experience.

Essays are in partnership with 100 Hispanic Women, anon-profit organization

SCHOLARSHIP INFORMATION

5% of your sponsorship will be contributedto our Trendsetters Scholarship winners / in

partnership with CUNY

PAST AWARD RECIPIENTSRobert AbreuVice President Information ServicesGoldman Sachs and Company

Wilton CedenoDirector of InformationCon Edison

Eduardo JuarezFounderInternational Immigration Foundation

Lino GarciaGeneral ManagerESPN Deportes

Francisco JorgePresidentNational Supermarket Association

Guillermo LinaresCommissionerNYC Mayor’s Office Immigration Affairs

Jay HershensonSecretary of the Board of Trustees &Vice Chancellor for University Relations / CUNY

Dr. Elicer GuzmanClinical Assistant Professor Of MedicineMount Sinai School of Medicine

Jacqueline “Jackie” TorresPromotions and Marketing DirectorLa Mega & Amor/SBS

Maximiliano LarroquetteProgram ManagerGeneral Motors

Luis J. DiazPresident and CEOUS Hispanic Advocacy Association

Jose SanchezSenior Vice PresidentGeneration Plus/ Northern Manhattan Health Network,Health and Hospital Corporation

Rudy M. BeserraVice President, Latin AffairsThe Coca-Cola Company

Mario ParedesDirector Community Business DevelopmentMerrill Lynch & Co., Inc

Carmen PaulinoOwner/OperatorMcDonald’s

David J. PerezCo-FounderGeoscape

Jose VelazquezPresidentTri-Line Contracting Corp.

Napoleon BarraganChairman & CEO1-800-Mattress

Judy TorresOn Air PersonalityWKTU

Rafael AlvarezFounderAlvarezTax

Yacov E. WrocherinskyFounder & CEOInfinity Info Systems

Stephen W. Nicholas, M.D. (special award! )DirectorInternational Family AIDS Program

Mariela FerminBoard of Trustees MemberAlianza, Inc

PAST AWARD RECIPIENTS

Nadia Martinez, M.D.Professor of International and GeriatricMedicine to Physician Assistant StudentsSt. John’s University

Thomas Morales, PH. D.PresidentCollege of Staten Island

Silvester Del RosarioCapitanUnited States Navy

Eligio PenaPresidentCompare Foods

Frank FloresVice President Market ManagerSpanish Broadcasting System

Luis M. EstevezMedical DirectorEmpire Blue Cross/ Blue Shield

Fernando MontejoEmerging Markets ManagerThe Home Depot

Jose Luis RodriguezFounder & CEO, HITN -TV

Lourdes LopezManager of diversity & Inclusion,AXA EquitableRuben Diaz Jr.Bronx Borough President

Miguel PozoMember of the firm,Lowenstein Sandler

Laura PosadaAuthor, activist,& philanthropist

Willie ColonLatin music legend

Lutzi Maria VielufPresident, Cibao Meats

Richard GonzalezSr. VP, Capital One Bank

Jose PineroDirector of communication initiativesMicrosoft

Dr. Angela DiazProfessor of pediatrics, Mount SinaiSchool of medicine

Elizabeth Chalas BermanPresident, continental food & beverage

Randall BermanDirector of Hispanic brands, Coca - Cola

Maritza PuelloExecutive Editor, NY1 Noticias

Jenny RiveraProfessor of Law, CUNY School of Law

TESTIMONIALS

“One has to recognize that LatinTRENDS is not a bilingual magazine, but a bicultural one --the embodiment of the concept of biculturalism. Successful individuals, who would becomfortable in boardroom or a bodega.”- Robert Abreu - Vice President Global Leadership & Diversity Goldman Sachs

“I want to thank LatinTRENDS. You do a great job in promoting and celebrating Latinoculture!”-Michael Bloomberg – New York City Mayor

We had a great time at the Latino Trendsetter awards and the program was well done.Congratulations!!”-Diana Rael - Director Multicultural Markets, State Farm

“LatinTRENDS speaks to me! A woman who enjoys being Latina & American, and I like that!”

-Marcy Santiago – Queens, New York

CONTACT INFORMATION

Bernadette GiacomazzoAssociate EditorPhone: 1 -212- 851 -6164 ext. 17Toll free: 1-800- 313-1869Fax: 1-212-671-2363email: bgiacomazzo@latintrends.com

DTM – Delivers The Market, by providing solutions that establish an emotionalconnection with a dual audience of bicultural Latinos that live within twocultures, two languages , yet one community!

Ruben Diaz Jr. , Laura PosadaandWillie Colon

Juan GuillenCEO & PublisherPhone: 1 -212- 851 -6164 ext. 12Toll free: 1-800- 313-1869Fax: 1-212-671-2363email: jguillen@latintrends.com