latreach hispanic marketing services

According to the 2010 US Census 50.5 million Hispanics live in the United States and represent 450 billion dollars in expense each year. In states like Texas or California they represent more than 35% of the total population. But there’s other not so obvious places that deserve attention as well: Arizona: 29%, Nevada: 26%, Colorado: 20%, Florida: 22% New Jersey & New York: 17% each.50.5million

How many hispanics live in the US?

LatReach LLC: your access to the Hispanic Market in the US.

You shouldn’t miss a 450 billion dollar market.Depending on your product or service, you could be missing up to 35% of your market potential just by not reaching out to Hispanics in the US. Or even worse, you might be positioning your brand further away from them by not doing it right - you could just be getting lost in translation. You would be surprised how many Fortune 500

companies in the US, with huge marketing budgets, mistakenly translate their campaigns. But the audience is listening, Hispanics notice those mistakes because it's not just about translating, there has to be a strategic planning process.

If you think your business could fall into this description please let us assess your situation and help you succeed in your task.

Latreach LLC is a specialized firm that helps companies reach out to the Hispanic/Latin market by defining the optimal business marketing mix: Product, Price, Place and Promotion with proper planning and clear objectives.

LatReach, LLC 3200 Southwest Freeway Suite 3300 77027 Houston Texas [email protected]

mailto:[email protected]


1- Hispanic Marketing Strategy

Not all Latinos are the same. Some are second or third generation US citizens that love the American way of life and want to be approached in English but have deeply engraved Latin traditions. Others might be new to this country and do not speak English or simply prefer to be approached in Spanish. Further, a word that might be a marketing hit for Mexicans, could even be offensive for Venezuelans, or Peruvians; but what if there are no Venezuelans or Peruvians in your target market? Are you aware of who's listening?

So there's several variables to take into consideration to be able to get to know your market properly. We can help research and find out what you need to know before designing or adapting your campaign.

Whatever you do: never simply translate an English written campaign. Chances are you'll get lost in translation.

Existing Campaign Adaptation

You already have a very successful ongoing campaign oriented to the English speaking market and want to use it for the Spanish speaking crowd? That's a tricky road to walk into and 90% of the time big companies don't get it right because it's not about translating. The worst thing you can do is have someone get a dictionary and simply translate the words because these two beautiful languages think differently. But not everything is lost about your existing campaign when trying to redirect it to a different group, it's tricky but can be done. Let us give it a try. We think you'll be amazed.

OUR SERVICES:

LatReach is the door you are looking for.

1- Hispanic Marketing Strategy

•Existing Campaign Adaptation

•Graphic Design•Branding and Naming•Market Research

2- Copywriting ServicesThe process of writing words to promote a business, person, opinion, or idea. We offer our c rea t i v i t y and expe r i ence adap ted to your in tended message in order to connect with your target and push for a response.

3- Translating ServicesFrom a simple paragraph to a complete corporate manual, websites, newsletter, etc.

4- Language Audit ServicesFInd out if your Spanish speaking call center is doing a good job.

5- Online Marketing•Website Translation•Search Engine Optimization

(For your Spanish website) •Social Media in Spanish•Digital Public Relations•Blog (Spanish)•Video Production

More Facts to Consider:TOTAL HISPANICS IN THE US: 50,478,000 and counting

TOTAL HISPANIC HOUSEHOLDS: 10,412,000

AVERAGE ANNUAL EXPENDITURE PER HOUSEHOLD: $43,052

Let us give it a try, we think you’ll have fun working with us.


Source: 2010 US Census



Graphic DesignGraphic Design also requires knowing your target. In a billboard for example, the same image rarely suits more than one target. So it is very important to have a bilingual team that thinks in Spanish and English to be able to adapt your images. We can help with billboards, posters, magazine ads, website images, etc.

Branding and Naming It seems that nowadays every single name is taken; so we start making up words to name our products or brands and BAM! we come up with a fantastic word that every English speaking person loves but it simply sounds like a joke in Spanish.

Our firm can help with the creative process of naming or branding your product or service for the Hispanic market, or we can just give an opinion on your existing name so you can make sure the one you already use won't sink in with the Spanish speaking crowd.

Market Research

How big is this potential market be for you? You can read about the total Hispanic population in the US and it's growth rates but how can this help your business? Is your product or service right for this different target?

Before making important decisions or investing huge budgets into a marketing effort, we can help research and answer these questions for you. Either polling in the streets, conducting an investigation in local stores, directing focus groups and/or statistic researching, we will most likely come up with valuable information that could assure success to your efforts.


“If all you ever do is all you’ve ever done, then all you’ll ever get is all you ever got.”



2- Copywriting Services

The process of writing words to promote a business, person, opinion or idea.Copywriting to grab your Spanish speaking potential customer's attention is no kids game. We offer our creativity and experience by adapting your intended message in order to connect with your target and push for a response. Sales letters, posters, flyers, websites, newsletters, blogs, social media posts, tweets, all of this information has to be carefully mistake-proven in Spanish and it has to look out for a response from your target. As you can imagine, simply translating a sales pitch most likely will loose it's effect. That's why typing your messages into a translation software is not enough. It has to be thought through and envisioned in Spanish in order to provoke the desired reaction.

3.Translating Services

We go further than simply translating, we adapt your message to the Spanish speaking public. From a simple paragraph or sign in your store to a complete corporate manual, we relay your intended meaning so it can truly reach the Hispanic market. Some examples are:

•Websites•Newsletters•Blogs•Social Media•Signs, posters and billboards•Manuals•Sales or customer service scripts

We go further than simply translating, we adapt your message to the Spanish speaking public.

75% of Hispanics consume media in both English and Spanish, with 11% only in Spanish and 14% only in English.

Advertising Age's Annual HispanicFact Pact




4- Language Audit Services

Maybe you hired an outsourced Spanish speaking customer service call center and don't really know how to evaluate them. Do you notice that Spanish speaking calls seem to take a little longer but you don't know why? Let us take a peek and calculate a sample, listen to them and give you some feedback.

Or how about that door to door sales department you started with Spanish speaking salespeople? Did they just integrally translate the English speaking scripts? Are you sure they're offering what you intended to? Our Audit Services can give you a sound response and boost the results of your efforts.

You might notice that your call center isn’t delivering the results you expected.

Let us take a peek.


MexicanPuerto Rican

CubanSalvadoranDominican

GuatemalanColombian

Others 1,729,000909,0001,044,0001,415,0001,649,0001,786,0004,624,00031,798,000

Hispanics in the US by Country of Origin





ONLINE MARKETING

Website Translation

Start with the basics, your main information source should reflect your intent to approach Hispanics.

Search Engine Optimization

You're basically creating a new site that needs to attract it's potential customers.

Spanish Language Social Media Campaign

Attract customers via Social Media in Spanish. The US Hispanic Online Market grew 20% in the last year. Largest segment growth in the country.

Digital Public Relations

Fastest and most efficient way to inform the Hispanic Market about your company. Hispanic Market bloggers and social media leaders are a strong influence among an internet savvy population segment.

Blogging in Spanish

It’s a great tool to generate interest in your website. Writing articles that might interest your customers is a way to have them come back consistently. Let us help translate or create your Spanish blog.



Texas

California

Arizona

Nevada

Florida

Colorado

New jersey

New York

Illinois

Connecticut 1316

1818

2022

2629

3737

% Of Hispanics from total State population


Present and Future:

2010 Hispanic Population: 50.5 million 16% of total population

2050 Hispanic Population

Estimate:101 million 30% of total population


Turn bilingual

We always recommend to start with the basics. You want to reach out to Hispanics? Show it. Although most of them speak English very well, an overwhelming majority prefer having both options.

Important information to translate:

•Website•Sales promotion documents•Social Media posts•Newsletters•etc.

Research and define your target demographics

Hispanics have become the largest minority group: There’s 50.5 million in the US. It’s so big that you have to select your precise target before your can market your product or service to them.

After learning about your objectives we help define your target among Hispanics considering age group, gender, geographic location, household income, profession, interests, etc.

Find the best way to communicate

When it comes to advertising it’s important to find the right channel according to the previously defined target, and most importantly to your available budget. LatReach can help finding the best channels to communicate to your target.

Where do we start?

T: 281 - 886 0626

www.latreach.com

[email protected]

LatReach LLC3200 Southwest Freeway Suite 3300Houston, TX77027 USA

http://www.latreach.com

http://www.latreach.com



latreach hispanic marketing services

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