laughing at radical changes in electronic publishing especially as it relates to bible software

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LaughingLaughing at at radical changes in radical changes in

electronic electronic publishingpublishing

especially as it relatesespecially as it relatesto to Bible SoftwareBible Software

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Olive Tree’s Olive Tree’s GoalGoal

Olive Tree connects PeoplePeople with God’s God’s

WordWord via TechnologyTechnology.

3

ThinkThinkOutside the box

As if There is No Box

(Rupert Murdoch)

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Why Crazy?Why Crazy?

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AndyAndy GroveGrove(Intel) Book title:

Only the Paranoid Survive

8

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Andy GroveAndy Grove"Sooner or later something

fundamental in your businessworld will change"

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Andy GroveAndy Grove“Memory chips got smaller,

cheaper and overseas, so what shall Intel do?”

1111

Andy GroveAndy GroveChapter 7 - Let Chaos Reign

"Resolution comes through experimentation. Only stepping out of

old ruts will bring new insights"

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Another blog article I just Another blog article I just read: read:

"Why the eBook World Makes Me Nuts"

(I think the point is the UI andUser Experience is changing

and not constant)

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Six Take-aways Six Take-aways from TOCfrom TOC

1. 1. PanicPanic positively.2. positively.2. LaughLaugh at folly. at folly.3. Appreciate honesty.3. Appreciate honesty.4. Be open-minded with a good dose of 4. Be open-minded with a good dose of skepticism.skepticism.5. Pride.5. Pride.6. Eight heads are better than one.6. Eight heads are better than one.from ECPA.org (Gretchen from Rose Publishing)from ECPA.org (Gretchen from Rose Publishing)

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Steve JobsSteve Jobs“Innovation distinguishes

betweena leader and a follower.”

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Steve JobsSteve Jobs“You've got to start with customer

experience and then buildthe technology.”

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Steve JobsSteve Jobs“To focus on where we make

a difference.”

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ChangesChanges,, ChangesChanges,, ChangesChanges

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Apple: Apple: now makesnow makescell phonescell phones

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Apple: Apple: a successful a successful

app storeapp store

2020

Kindle: Kindle: runs onruns on

Apple iOSApple iOS

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Apple: Apple: starts Mac App Storestarts Mac App Store

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Google: Google: now makesnow makescell phone cell phone

OSOS

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Amazon: Amazon: Now more Now more eBookseBooks sold sold than than paperpaper

booksbooks

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Amazon: Amazon: to to distribute distribute

AndroidAndroid apps. apps.Olive Tree is Olive Tree is

there.there.

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Amazon KindleAmazon Kindle

Goal: An electronic reader that ignores

platforms

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Amazon: Amazon: Kindle runs on Apple Kindle runs on Apple

iOS,iOS,iPad, iPhone, and Android.iPad, iPhone, and Android.

(and more...)(and more...)

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Amazon: Amazon: Kindle may accept Kindle may accept appsapps

for the for the Kindle handheld platforKindle handheld platfor

m.m.

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Google Android: Google Android: may have may have GPLGPL issues issues

especially c++especially c++

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BlackberryBlackberry

BlackBerry PlayBook may run Android and Java apps - very good

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Nook: Nook: may accepmay accept t AndroidAndroid apps for apps for the the NookNook handheld handheld platformplatform

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MarketingMarketingNow social, but be careful.

Twitter - maybeNewsletters - yes

print - yes for showsblog - maybe

facebook - maybe++

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DRMDRMDigital Rights Management

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3333

DRMDRMprotects author, protects author,

publisher, publisher, markup’er, distributormarkup’er, distributor

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DRMDRMcan frustrate users if too can frustrate users if too

tighttight

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DRMDRM

DDon’t on’t RRead ead MMee

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DRMDRM

DDon’t on’t RRead ead MMee

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DRMDRM

DDYNAMIC YNAMIC RRABBIT ABBIT MMEANNESSEANNESS

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DRMDRM

DDYNAMIC YNAMIC RRABBIT ABBIT MMEANNESSEANNESS

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DRMDRMTwo Extremes: Two Extremes:

no DRM, tight DRMno DRM, tight DRM

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DRMDRMPaperPaper booksbooks are shipped are shipped

without DRMwithout DRM(Rabbits are too expensive)(Rabbits are too expensive)

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So manySo many

eBook channelseBook channels,,O'Reilly maybe 23+ O'Reilly maybe 23+

channelschannels

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eBook eBook platforms platforms seemseem

to come and go liketo come and go like

wildflowerswildflowers

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Where is theWhere is the

Rocket eBook Rocket eBook platform? platform?

(years ago Olive Tree had Bibles for this (years ago Olive Tree had Bibles for this platform)platform)

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Data FormatsData FormatsXML,

ePub, ePub 3html, text, PDF,

paper... more coming

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BibleBible Software:Software: Expect Expect NONO changes changes

in the Bible Software in the Bible Software world world !?..!?..

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SomeSome Bibles Bibles are going are going

FREEFREE

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Biblica, ZondervanBiblica, Zondervanand YouVersionand YouVersion

Team Up to Give AwayTeam Up to Give Away1 Million 1 Million FREEFREE NIV Digital NIV Digital

BiblesBibles in 400 Hours in 400 Hours

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Some publishers sell onSome publishers sell onKindle a Study BibleKindle a Study Bible

less than our royaltyless than our royalty

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Bible Software: Bible Software: is a specialized is a specialized

enhanced eBook due enhanced eBook due to:to:

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Bible Software data and Bible Software data and display related by display related by

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1. 1. Book, Chapter, Verse Book, Chapter, Verse IndexingIndexing2. 2. Strongs NumbersStrongs Numbers3 3 Root words or LemmasRoot words or Lemmas4. 4. Smart SearchesSmart Searches

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PlatformPlatform ConfusionConfusion for for

authors, authors, publisher and publisher and distributorsdistributors

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Platform confusionsPlatform confusions

pub - ok on pub - ok on iPhoneiPhone, not on , not on

iPadiPad

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Publisher terms are allPublisher terms are allover the placeover the placefrom low to high from low to high

percentagespercentages

5555

Publisher terms:Publisher terms:some NET, some DPL, some some NET, some DPL, some

fixed amounts, agency fixed amounts, agency modelmodel

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Publishers don't know ifPublishers don't know ifBible Software Bible Software companies are companies are

eBookeBookor or enhanced markup enhanced markup

distributorsdistributors

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AuthorsAuthorsSome are coming

direct to Olive Tree to publish by passing the traditional publishers.

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5858

Technology and Technology and useruser experienceexperience

keeps changingkeeps changing

5959

Go to conference andGo to conference andpublishers get into app publishers get into app

modemode

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Six Take-aways from Six Take-aways from

TOCTOC

1. 1. PanicPanic positively.2. positively.2. LaughLaugh at folly. at folly.3. Appreciate honesty.3. Appreciate honesty.4. Be open-minded with a good dose of 4. Be open-minded with a good dose of skepticism.skepticism.5. Pride.5. Pride.6. Eight heads are better than one.6. Eight heads are better than one.FromFrom ecpa.org - Rose Publishingecpa.org - Rose Publishing

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Olive Tree’s Olive Tree’s GoalGoal

Olive Tree connects PeoplePeople with God’s God’s

WordWord via TechnologyTechnology.

62

AndyAndy GroveGrove(Intel) Book title:

Only the Paranoid Survive

62

63

It’s CrazyIt’s Crazybut Not

The End

63

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Innovation . . . Innovation . . . Is IncrementalIs Incremental• “. . . Innovations tend to layer over one another.” —Nigel Beale, “On the Future of the Book”

• Is the movement of print publishing toward an interactive electronic model (like iPad) innovation, just the next step, or both?

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Incremental Innovation in Bible Incremental Innovation in Bible StudyStudy

• Words / Speech - Oral Tradition

• Clay tablets• Papyrus• Paper• Bound paper• Computers• 86 186 286• Z80• PC• Mac• Web• X-box• Mobile

Where are you on this list? Where are you on this list?

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Viewing the Viewing the BibleBible

Palm Pilot

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Franklin

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Windows CE /

Pocket PC

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Symbian cellphones

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ViewingViewingthe Biblethe Bible

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Rocket eBook

Reader

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Sony eReader

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Kindle

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Android

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iPhone

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Tablets

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iPad

iPad

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oPadOlive Tree Tablet

Maybe Under ConstructionMaybe Under Construction

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What is Innovation?What is Innovation?

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Innovation is a new way of doing a new way of doing somethingsomething or “new stuff that is “new stuff that is made useful.”made useful.” It may refer to incrementalincremental or radicalradical changes in thinkingthinking, productsproducts, processesprocesses, or organizationsorganizations.

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InnovationInnovationCamera phones:

– Initially, a strange combination

– By the end of 2008, the world installed base of camera phones was 1.9 billion.

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Innovation . . . Is Mixed Innovation . . . Is Mixed (some good ideas and some bad)(some good ideas and some bad)

• Bad inventions: Electric page turner

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Innovation in Innovation in Bible StudyBible Study• Electronic Study Bible – 1984

• Study Bible on the Web – in the 1990s

• Electronic Mobile Study Bible in hardware – 1990s

• Electronic Mobile Study Bible in software – approx. 1998

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How to How to InnovateInnovate• Create an atmosphere to

innovate• Create innovation teams• User centered—how do people

want to study the Bible?• Consider ideas from all sources

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What has What has helped Olive helped Olive

TreeTree• Giving the gloryglory and credit to GodGod for continued success

• Focus on the BibleBible and Bible study materials

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TreeTree• Build technology that we personally enjoyenjoy using (and do use in Bible study and church)

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TreeTree• Ignore the competition; just listen to usersusers

• Many creativecreative ways to work with publishing partners– How Olive Tree can help them

publish

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TreeTree• Leverage software and technology for multiple uses

• Develop a multi-platform strategy– Assume multi-platform will not go

away– 2000 – Palm, Windows Mobile, PC– 2010 – iPhone, iPad, Android,

BlackBerry, Symbian, Mac, PC

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TreeTree• Olive Tree Markup Language: started in 2002, now at version 4.0 (working on 5.0)

• Variations of a 3 tap verse chooser

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TreeTree• Web site in 4 modes– Desktop– Mobile 1 – iPhone and Android– Mobile 2 – BlackBerry and other

mobile– iPad (still a secret)

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BibleReader: BibleReader: Tools to Read and Study the Tools to Read and Study the

BibleBible

Users can build and organize a library of hundreds of titles

View Bible text and reference works at the same time, in pop-ups or split screen

Add personal annotations with notes, bookmarks, and highlighting

Simple or advanced searches—like an exhaustive concordance with every Bible

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Creating a Cross-Platform Creating a Cross-Platform Mobile ExperienceMobile Experience

• Reality of multiple mobile platforms will not go away anytime soon

• Successful mobile programming will flexibly operate on many different

platforms

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Designing Bible Study forDesigning Bible Study forThe Newest Mobile PlatformsThe Newest Mobile Platforms

Preview of

BibleReader

on iPad

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OliveTree.comOliveTree.com The Olive Tree Book StoreThe Olive Tree Book Store

• 500+ resources for 12+ mobile platforms

• 100+ Bible translations• Commentaries, study

Bibles, cross-references• Greek and Hebrew

Bibles, with parsing and morphology

• Christian eBooks• Users can build their own

library of Olive Tree materials

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Olive Tree’s Olive Tree’s Mobile SiteMobile Site

• The OliveTree.com experience optimized for the browser on your mobile device

• 2 versions with specialized content for graphics-rich or simple browsers

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Many ElectronicMany ElectronicDistribution ChannelsDistribution Channels

Online App Stores

• iTunes – iPhone / iPad / iPod Touch

• App World – BlackBerry

• Android Market –Google Android

• Ovi – Symbian (Nokia phones and others)

• Windows Marketplace – Windows Mobile(coming soon)

Other Electronic Formats• Kindle• iBook• ePub• Sony eReader• Nook

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Olive Tree Olive Tree Branded AppsBranded Apps• Based on Olive

Tree’s proven BibleReader technology

• Specially customized elements and content designed by publisher

• Distributed by Olive Tree or by publisher

laughing at radical changes in electronic publishing especially as it relates to bible software

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